Consumerization: What Is It and Why Do Marketers Need To Know What It Is?

What is the Consumerization of IT?

The infiltration of iPhones, Android devices, iPads and other mobile devices and tablets being introduced into the workplace plays a part in this movement, but the impact of Consumerization is far deeper and more significant. In this video, Brian Madden, a leading IT Consumerization and Desktop Virtualization authority, will introduce you to the Consumerization of IT and help you understand why this emerging topic is so important for technology marketers.

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Brian Madden bio:

Brian Madden is known throughout the world as an opinionated, super technical, fiercely-independent desktop virtualization expert. He's written several books and almost 2,000 articles about desktop and application virtualization. His blog receives millions of visitors per year and is a leading source for conversation, debate, and discourse about the application and desktop virtualization industry. Brian is also the creator of BriForum, the premier independent application delivery technical conference.

Brian launched in January 2002 in conjunction with the publication of his first book. The following year he quit his day job to become an independent consultant. He started blogging on in May 2003, started teaching training classes in 2004, and launched the first BriForum in 2005. His best friend (and colleague from Ohio in the 90s) Gabe Knuth joined in 2006, and in 2008 the company was acquired by TechTarget. Brian & Gabe are still at TechTarget, still writing for, still enjoying BriForum, and still working together as best friends, fourteen years & counting!

Contacting Brian:

Twitter: @brianmadden




Brian Madden
Independent Industry Analyst, Blogger & Author