Enterprise technology professionals require substantial amounts of information to learn about the available technology solutions, understand the technical capabilities, and evaluate which will best solve their organization’s technology challenges. This content strategy video discussion is designed to educate technology marketers on how they can improve their market exposure by offering the right marketing content, media type and topic based on where technology professionals are in their buying process. The data within this video is based on insights gained from the Strategic Oxygen Information Network Engram® tool, and continuous research available in the TechTarget media consumption reports along with their analysis of thousands of active campaigns.
TechTarget (NASDAQ: TTGT) is the online intersection of serious
technology buyers, targeted technical content and technology providers
worldwide. Our media, powered by TechTarget’s Activity Intelligence
platform, redefines how technology buyers are viewed and engaged based
on their active projects, specific technical priorities and business
needs. With more than 100 technology specific websites, we provide
technology marketers innovative media that delivers unmatched reach via
custom advertising, branding and lead generation solutions all built on
our extensive network of online and social media.
Marketing or Science – Both. Today's top brands know that the application of science to the art of marketing will radically improve performance. And the experience of over 1,500 users of Strategic Oxygen's INE® tool proves that marketing problems are best solved when marketers have access to powerful "what if" tools in real time. Strategic Oxygen's INE® tool is built solely on the feedback and opinions of over 35,000 technology customers and prospects from every market around the globe, including the Americas, BRIC, EMEA, and APAC.
Senior Vice President of Editorial
SVP Client and Corporate Marketing