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TechTarget and Financial Times help HP EMEA expand influence

HP EMEA joined forces with TechTarget and Financial Times to create a campaign that raised awareness for their business services group. The strategy addressed market trends affecting their customers such as mobility, information management, transformation to the cloud and consumerization. The result was a higher quality of sales leads.

About Natasha Sandoval

EMEA Sales and Marketing Campaigns Manager, HP Enterprise Services at Hewlett-Packard

With over 13 years of experience in international IT B2B marketing and business development, Natasha brings unparalleled knowledge of global campaigns development, regional channel and product marketing, business planning and market research to the table. Currently acting as the EMEA Sales and Marketing Campaigns Manager for HP Enterprise Services, Natasha has had experience covering US and EMEA marketing for the storage and software divisions at Hewlett Packard.

Natasha holds a MBA from renowned Thunderbird School of Global Management and a MA in Foreign Languages from Barnaul State Pedagogical University in Russia.

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