Resources for technology marketing in Australia and New Zealand
- Marketing Best Practices in Australia and New Zealand
- Market Research in Australia and New Zealand
- TechTarget in the News
What Technology Marketers Need to Know about the Australia/NewZealand Landscape for 2012
TechTarget's Country Manager for ANZ, Josh Garland and Vice President APAC, Jon Panker explore the current technology market in Australia and New Zealand and why it's important to start considering this region as part of your marketing initiatives. Read the interview.
Understanding and Influencing the International IT Buyer Part Three: Making smarter content choices for different countries
This research brief addresses the types of content that resonates best from market to market. Discover how EMEA and APAC nations agree and differ on content type preferences when researching technology products, solutions and vendors and how you can leverage this information enhance your international marketing strategies. Download this research brief.
Understanding and Influencing the International IT Buyer Part Two: Shifting behaviors in international buyer research and engagement
This research brief explores the shift EMEA and APAC IT buyers are taking towards online environments for research and vendor engagement. Learn about the new research behaviors and preferences of the international IT buyer and how you can leverage this information enhance your international marketing strategies. Download this research brief.
Understanding and Influencing the International IT Buyer Part One: Common Attributes of International IT Buyers
This new research brief is the first installment of a four-part TechTarget Global Marketer Services series that helps technology marketers better understand the unique composition and research preferences of IT buyers across 10 different geographies. Get a full profile of the International IT Buyers you are marketing to and find answers to important questions that have implications for your go-to-market strategies. Download this research brief.
2012 Profiling the APAC IT Buyer for Effective Media Planning
Surveying over 1,100 APAC IT buyers, this research will guide marketers to develop successful marketing plans in APAC. Discover the differences in buyer profiles/patterns within some of the key markets in APAC. Download the report.
Australia and New Zealand Media Consumption
Based on results from 227 Australia and New Zealand IT buyers, this report highlights their research and purchasing behaviors, brand reception, and media consumption trends. Download the report.