Resources for technology marketing in China

Marketing Best Practices in China

Global Technology Marketing and the Law: Making Sense of Regional & Country-Specific Requirements for Online Marketing White Paper

This TechTarget Global Marketer Services white paper helps you navigate the regulatory maze of new and ever-changing rules and regulations of what global technology marketers can and cannot do as well as provides practical advice to maximize the success of marketing efforts while complying with applicable requirements. Download the white paper.

Meeting Chinese IT Pros' Information Needs

TechTarget’s Vice President for Asia-Pacific, Jon Panker, talks with Shirley Xie, China Country Manager, about the way Chinese technology buyers conduct research. Learn about the shortage of good vendor content in the China market and the type of materials that marketers can produce to influence Chinese IT pros. Watch the video.

Q&A: An Insider's View of IT Marketing in China

Shirley Xie, TechTarget’s China Country Manager, offers insight into how marketers can effectively reach Chinese IT pros. She offers China-specific advice on how IT departments conduct research, best practices for collecting lead data and tips for avoiding common marketing mistakes. Download the Q&A.

Market Research in China

Understanding and Influencing the International IT Buyer Part Three: Making smarter content choices for different countries

This research brief addresses the types of content that resonates best from market to market. Discover how EMEA and APAC nations agree and differ on content type preferences when researching technology products, solutions and vendors and how you can leverage this information enhance your international marketing strategies. Download this research brief.

Understanding and Influencing the International IT Buyer Part Two: Shifting behaviors in international buyer research and engagement

This research brief explores the shift EMEA and APAC IT buyers are taking towards online environments for research and vendor engagement. Learn about the new research behaviors and preferences of the international IT buyer and how you can leverage this information enhance your international marketing strategies. Download this research brief.

Understanding and Influencing the International IT Buyer Part One: Common Attributes of International IT Buyers

This new research brief is the first installment of a four-part TechTarget Global Marketer Services series that helps technology marketers better understand the unique composition and research preferences of IT buyers across 10 different geographies. Get a full profile of the International IT Buyers you are marketing to and find answers to important questions that have implications for your go-to-market strategies. Download this research brief.

2012 Profiling the APAC IT Buyer for Effective Media Planning

Surveying over 1,100 APAC IT buyers, this research will guide marketers to develop successful marketing plans in APAC. Discover the differences in buyer profiles/patterns within some of the key markets in APAC. Download the report.

Chinese IT Media Consumption

See the results of TechTarget’s comprehensive 2010 study into how IT pros in China conduct IT purchasing research. This survey of 171 Chinese IT leaders includes analysis into preferred content across the various stages of the IT buying cycle. Download the report.

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