Resources for technology marketing in India
Marketing Best Practices in India
Explore the IT organization and technology purchase process at India’s Essar Steel
The IT research and buying process is quite a challenge for India’s Essar Steel, part of the manufacturing, services and telecom conglomerate Essar Group. Not only does the CIO have to conform to the standards set by the Group CIO of the Essar Group, he also has to recognize the unique requirements of various business heads at Essar Steel. In this exclusive interview with TechTarget, Sunil Aradhye, CIO of Essar Steel, shares interesting insights into how the company makes it’s IT purchasing decisions. Download the interview.
Understanding how one large Indian organization makes IT purchases
In an interview with TechTarget India, VS Parthasarathy, Group CIO, EVP Finance & M&A, Member of Group Executive Board, Mahindra & Mahindra, the auto to aviation conglomerate, offers insight into how they have adopted a "collaborative approach" to technology purchasing. Download the interview.
How India's largest BPO purchase information security solutions
Chief Information Security Officers (CISOs) are often cagey about sharing the confidential details of the information security research process or the finer points of their evaluation criteria. In an exclusive interview with TechTarget India, Raja Vijay Kumar, the CISO of Genpact, India's largest BPO, sheds some light on how his organization evaluates information security solutions before deciding on a purchase. Download the interview.
Q&A: An insider’s view of technology marketing in India
Sandeep Ajgaonkar, TechTarget's country manager for India, explains how marketers can effectively reach Indian IT buyers. He offers India-specific insights on how IT departments conduct research, describes best practices for collecting and utilizing lead data, and provides advice on avoiding common marketing mistakes. Download the Q&A.
Market Research in India
2012 India CIO IT Priorities Survey
Check out results of the 2012 India CIO IT Priorities Survey of 400 IT decision makers and influencers on their enterprise IT priorities for the year. The survey will provide insights into the state of IT budgets, anticipated hardware and software investments, and how cloud computing and virtualization will shape future IT initiatives. Download the survey.
Profiling the Indian IT buyer for Effective Media Planning
This survey of 320 IT decision makers in India provides marketers with insights in to the Indian technology buyer, identifies misconceptions and showcases unique aspects of the Indian research process to help build more effective India-focused marketing plans. Download the report.
Profiling the APAC IT Buyer for Effective Media Planning
Surveying over 1,700 APAC IT buyers, this research will guide marketers to develop successful marketing plans in APAC. Discover the differences in buyer profiles/patterns within some of the key markets in APAC. Download the report.
2011 Global Media and Brand Consumption Survey
Check out the results of TechTarget's latest Global Media and Brand Consumption Survey on how IT pros in India conduct IT purchasing research. This survey of 445 Indian IT buyers highlights how Indian IT researchers respond to topically-focused editorial and marketing messaging and offers insight into how marketers can maximize ROI on advertising and lead generation in India. Download the report.
