To understand why TechTarget has always been a true pioneer in proving ROI and delivering measurable results for our customers, you need look no further than our award-winning ROI Consulting department. ROI Consulting is a global team of marketing experts dedicated to helping you achieve your goals whatever they may be. They will manage your campaigns from start to finish, delivering the hands-on reporting, expertise, and in-depth strategic guidance to help you maximize your TechTarget investments. Comprised of a core group of advertising agency veterans, technology marketing practitioners, and former consultants, they represent over 100 years collective marketing experience combined with knowledge and best practices learned from managing more than 10,000 online marketing programs.
As the industry’s first and only true ROI Consulting team, we are personally invested in delivering successful programs for marketers like you. Working directly with one of our ROI Consultants, you will receive a range of value-added services including:
Understanding how to market in each of the global regions you care about most is challenging enough, let alone delivering results. Our ROI Consultants work with global marketers to streamline their efforts around campaign management, content development, audience targeting, and lead and response management, all while providing a single point of contact to make execution simple and easy. Additionally, marketers can rely on ROI Consultants in each of our nine worldwide locations to deliver the deep local expertise and guidance to maximize the ROI of their regional marketing programs.
Through its ROI Consulting practice, TechTarget was the first media company to provide lead guarantees and we continue to do it better than any other company in the industry. We utilize our understanding of TechTarget's targeted media (link to elevator pitch) and knowledge of the buying activities of our member base as well as consult our vast library of performance benchmarks to guarantee the success of marketing programs against your marketing initiatives, no matter how specific they are.
Why do we do it better? Because we recognize that a number alone does not constitute ROI. Delivering ROI starts with actionable results. Unlike other publishers, we don’t merely send static leads in spreadsheets - our ROI Consulting team works very closely with you to understand your specific reporting needs and bring to life the rich intelligence provided in our Activity Intelligence dashboards to help you better understand how to prioritize your best leads, engage serious, active prospects and buying teams, and enable your sales department to drive more revenue and opportunities from your TechTarget marketing programs.
In addition to world class execution, reporting and driving results for our customer base, we bring the knowledge of TechTarget’s research on the media consumption trends of technology buyers and expertise managing thousands of programs to develop informed and pinpoint best practices to educate marketers on how to keep their brands top of mind with buyers and ahead of the competition. Through strategic consulting services such as buy cycle content auditing, competitive positioning analysis, account buying team mapping, and market messaging, we arm you with the tools and marketing intelligence to continue to develop robust marketing programs and drive better ROI.
TechTarget ROI Consulting