Application Architecture and Development
Influence buying decisions and maximize your marketing investment across the application lifecycle
Application development is a complex, rapidly evolving environment with many moving parts. To influence buying decisions and maximize your marketing investment, you need access to your target audience – from VP of Software Development, architects, project managers, IT managers, Q/A Managers, to developers -- across the application lifecycle. From Application Development Strategy to Application Lifecycle Management to Business Agility Integration, over 2.3 million business and IT pros around the world trust TechTarget Application Architecture and Development media to deliver the information they need to make critical business and technical decisions.
And we want them to be engaged with your company’s products and solutions, too. That’s why we host top-flight content and deliver innovative capabilities to enable you to deliver your brand and message to the people who make the buying decisions.
Application Development Strategy
When an organization chooses to build rather than buy the required software functionality, business and technology managers team up to make strategic development and purchasing decisions. TechTarget is able to identify these teams -- your potential customers -- as they conduct their research and information-gathering activities.
We compare on-premises and cloud-based applications development deployment models, offering editorial content and comparative analysis on key PaaS technologies. We can also target specific Oracle, SQL and SAP developers working on Mission critical applications. This strategic content is highly valued by organizations looking to adopt technology that makes cloud optimization and utilization possible.
With dedicated content to support every language from Java to .NET to PHP, we help you reach and engage developers and professionals specifically building and designing applications in very specific environments. We also cover collaboration tools that drive teamwork between workgroups, enterprises and even between external partners, suppliers and customers.
Our content appeals to forward-thinking professionals striving to keep pace with rapid innovation in areas such as web-based applications, services, communication and mobile devices. Their reliance on TechTarget is proven by the sheer volume of activities taken around application development -- 6 million in the last 12 months.
To meet the needs of our readers for the latest information on application development trends, technology and best practices, our editorial team supplies a steady stream of original, expert content around application development. As a marketer, you’ll find that TechTarget offers opportunities unmatched in the industry to put your organization’s brand and message in front of this influential audience.
Application Lifecycle Management
The job is not over when an application has been built and deployed. The organization must now support and manage it throughout its lifecycle. Once again, TechTarget is the go-to source for information.
In the last 12 months, application professionals took over 3.4 million activities around Application Lifecycle Management. In the same time period, our editorial team published over 300 expert content pieces on every stage of the application lifecycle from implementing the development process and managing requirements to testing for security, performance and functionality.
Our audience trusts us to deliver timely, original material on improving development team productivity and managing the development and QA process for web, transactional e-commerce, BI, ERP, mobile, cloud-based and enterprise-level applications Our content covers all the key areas within the application lifecycle including: requirements management, project management, QA/Testing, application security and release management,. At the same time, marketers trust us to deliver high-quality leads and serious prospects to help them make the most of their marketing lifecycles.
Look below for more information about TechTarget’s expert contributors and innovative programs for Application Lifecycle Management.
Business Agility and Integration
As People, processes and information continue to be considered a competitive advantage; enterprises need to react faster to business demands and improve their business processes.
Many of our users are challenged with building and maintaining an application infrastructure to support application integration concerns, such as integrating legacy applications with modern, more flexible, architectures. Another important issue in this market is application and cloud architecture where users are actively researching solutions and best practices across our network to address these key challenges.
Our extensive cloud-focused content targets buyers researching cloud integration platforms that can provide easy, flexible, near-real time integration between cloud and on-premises. We also reach departmental buying teams responsible for purchasing CRM, operations, sales, marketing, finance, and HR BPM solutions.
TechTarget’s serious audience of business and IT pros took over 7 million activities around Business Agility and Integration technologies in the last 12 months. In that same time frame, our editorial team published over 650+ expert content pieces written by some of the leading theoreticians and technologists in the industry. For marketers, integrating with TechTarget should lead the list of activities designed to engage real buyers and fill their sales pipeline with highly qualified leads.
Look below for more information about TechTarget’s innovative programs for Business Agility and Integration.
The most reputable experts in the industry
Bio
Hannah Smalltree
Editorial Director, Business Applications and Architecture Media
TechTarget
Bio
Tim Huenemann
Senior Principal for Business Architecture and Process Management
Trexin Consulting
Bio
Todd Biske
Enterprise Architect
Global publishing industry
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Mike Ogrinz
Principal Architect
Bank of America
Bio
Lisa Crispin
Agile testing coach and practitioner
Bio
Reza Rahman
Consultant and Java EE Specialist
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