Understanding TechTarget Business Applications and Analytics Media

TechTarget recognizes that buying decisions are made by a combination of the business decision-makers who drive the strategy and the IT owners tasked with making this strategy a reality for the enterprise. To this end, our coverage suits the needs of both of these very important Business Application stakeholders.

Our dedicated team of editors and expert contributors are a trusted resource for these stakeholders. Over 2.1 million business and IT pros around the world trust TechTarget Business Applications and Analytics media to deliver the information they need to make critical business decisions.

As a marketer, your opportunity to partner with TechTarget is unique - no other technology publisher covers the specific pain points and options associated with Business Applications and Analytics. Our editorial team approaches the market both by technology type and department which gives you the opportunity to connect with the industry’s largest audience of active business applications and analytics professionals. With a wide range of innovative marketing approaches at all budget levels, we are uniquely positioned to help you build successful marketing programs for any initiative.

TechTarget Business Applications and Analytics websites

SearchBusinessAnalytics SearchCloudApplications SearchContentMangagement SearchCRM SearchDataManagement SearchDomino SearchExchange SearchFinancialApplications SearchManufacturingERP SearchOracle SearchSAP SearchSQLServer 2020software ComputerWeekly.com/Business Analytics/ BeyeNETWORK.de SearchApplication Japan SearchBusiness Japan SearchCRM Japan SearchDataBase.com.cn SearchEnterpriseSoftware.de SearchDataCenter.es SearchDataManagement.fr SearchInformation Japan SearchRetail Japan SearchSaaS Japan

 

Business Applications and Analytics

Trustworthy in-depth content coverage

TechTarget’s audience is your audience -- serious business and IT professionals who need to purchase, manage and gain operational and strategic value from business applications. Our readers are seeking honest business guidance and accurate technical information from a trustworthy, independent source.

In today’s rapidly evolving landscape, buying software is challenging. Ensuring that the software an organization purchases is not only equipped with the key functionalities for the business (mobile, self-service, collaboration and analytics) but also meets the requirements essential for IT (integration, hardware, cloud/on-premise, support) inevitably causes confusion in the marketplace. TechTarget’s content coverage provides both business and IT users with a trusted, independent resource to help today’s buying teams make educated and efficient software purchases.

Our seasoned journalists and expert contributors create top-notch original content grounded in the real-world experience of end-users. Our team is continuously producing tips, best practices and how-to oriented content to satisfy all of the content needs serious technology buyers have when before making a software purchase.

Furthermore, our editorial team approaches the business application market from two unique perspectives. We first focus our content efforts from a topic and technology perspective addressing key issues in Business Analytics, Information Management, and Content Management. We dive deeper to address the key pain points of today’s technology buyers from a department solution perspective addressing key issues for Sales and Marketing, Operations and Manufacturing, and Finance and HR – something no other media company has done before.

As a marketer, this unique approach to editorial coverage paired with our comprehensive marketing tools and capabilities gives you access to every member of the buying team in one efficient buy allowing you to engage more prospects and customers across our network.

The most reputable experts in the industry

Wayne Eckerson

Bio

Wayne Eckerson
Director of Research
TechTarget Business Analytics & Applications Media

Colin White

Bio

Colin White
President
DataBase Associates Inc.

Bill Inmon

Bio

Bill Inmon
President and CTO
Forest Rim™ Technology LLC

Claudia Imhoff

Bio

Claudia Imhoff
President and Founder
Intelligent Solutions, Inc.

William McKnight

Bio

William McKnight
President
McKnight Consulting Group

Donna Fluss

Bio

Donna Fluss

Founder and President

DMG Consulting LLC

Barry Devlin

Bio

Barry Devlin

Founder and Principal

9sight Consulting

R "Ray" Wang

Bio

R "Ray" Wang

Principal Analyst
Constellation Research Group

 

Examples of Recent Popular Content

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Serious business technology buyers demand focused content

Our unmatched topical coverage addresses the very specific information needs of business analytics and applications buyers. Our network of sites with the dedicated coverage outlined above enables deep dives into specific topics such as Business Intelligence, Data Warehousing, Customer Experience Management, Enterprise Content Management, ERP, Finance, and HR.

TechTarget offers in-depth analyses of upcoming technology and new trends in the industry. Our experts understand complex issues and give guidance in emerging areas such as Big Data, Cloud and SaaS technology, Social and Mobile.

The breadth and depth of our content can be found right on our network of sites, and is easily navigable by topic for our readers:

 

View topical depth across other sites in TechTarget's Business Applications and Analytics network

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SearchBusinessAnalytics

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SearchFinancialApplications

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SearchCloudApplications

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SearchContentManagement

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SearchCRM

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SearchContentManagement

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SearchManufacturingERP

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SearchOracle

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SearchSAP

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SearchSQLServer

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Engaging Business Applications
and Analytics buyers Worldwide

Our in-depth content coverage addresses the key challenges and pain points Business and Technology buyers face today. Consider the impact your messaging, lead generation assets, and brand can have on an audience ready to solve these issues with technology now.

We reach over 2.1 million who are working with buying teams on business applications purchases today and researching future technology to improve their organization’s bottom line. With different staff structure and more project teams having various individuals with different levels of influence, company titles and roles are not one in the same. Finding the right people at the right time can be a big challenge.

Through our Activity Intelligence™ platform we help identify the right business and technology decision makers, active on relevant topics, at the right time. TechTarget Business Applications and Analytics Media is uniquely positioned to help you turn our readers into your customers.

Business Applications and Analytics activity by region

Tools and strategies for engaging Business Applications buyers

Align with our deep expert network of business intelligences thought leaders and generate thought leadership through expert research, BeyeNETWORK webinars, E-Books, and Wayne Eckerson Whiteboards.

Regular online publications offer sponsors a loyal E-Zine readership keeping pace with rapidly evolving business applications markets: BI, data management, business agility, customer experience management, and SharePoint content management

Business application and analytics content is published in five different languages and has a dedicated editorial team in the UK covering the distinct European BI and data management market

SEO-optimized Business Applications sites – Business application buyers most often use search engines to find best information for a specific business application project.

Online learning environments, such as the Interactive Classrooms and online universities, allow sponsors to align with in various media formats: webcasts, videos, podcasts, screencast presentations and engage with an active online audience consuming multiple pieces of content.

Business applications involve multiple stakeholders across IT, business and finance Activity Intelligence™ provides visibility into the activities of an entire business application buying team

Extend your marketing initiatives in key segments

CIO-SrITCIO and senior IT management reach
Align your brand with the trusted resource for CIOs and senior technology decision-makers.

GlobalGlobal leadership
Simplify global marketing and get to market faster in all the regions you care about with TechTarget.

SocialSocial engagement
Innovative opportunities to spark peer-to-peer conversation and directly connect with your prospects.

ChannelChannel growth
Unique programs to generate leads, recruit partners, and educate and communicate to your channel.

HealthCareITHealthcare technology marketing
Influence active buyers at the intersection of healthcare policy and core healthcare technologies.

 

Activity Intelligence™

High-Definition Tools for the Intelligence-Driven Marketer

High Definition LeadsTechTarget’s innovative Activity Intelligence™ platform delivers marketing intelligence to accelerate buyer engagement and drive sales and marketing enablement to provide intelligence driven marketers the tools they need to drive real revenue for their brands. Activity Intelligence gives marketers real-time visibility of technology professionals' buying process and specific online interactions to strategically identify the right audiences and the best pipeline opportunities. Built on a proprietary centralized warehouse that catalogues millions of activities that members take with the content they access across our expansive global network, an in-depth preference profile is created for each user, providing specific insight to anticipate their needs and engage them as they are researching solutions for an active project. This platform powers a wide array of TechTarget products and reporting services, including Activity Intelligence Dashboard and Nurture & Notify, helping marketers capitalize on this insight and guidance to enable their sales teams and better engage prospects to drive stronger ROI on marketing efforts.

Learn more about Activity Intelligence

Client Consulting

The industry’s first and only expert global team committed to maximizing your marketing ROI

ROI ConsultingTo understand why TechTarget has always been a true pioneer in proving ROI and delivering measurable results for our customers, you need look no further than our award-winning Client Consulting department. Client Consulting is a global team of marketing experts providing you with in-depth strategic guidance as they manage your campaigns from start to finish, delivering the hands-on reporting expertise, and a range of value-added services to maximize your TechTarget investments. Comprised of a core group of advertising agency veterans, technology marketing practitioners, and former consultants, Client Consulting consistently delivers unmatched ROI for marketers behind the strength of over 100 years of collective marketing experience combined with knowledge and best practices learned from managing more than 10,000 online marketing programs.

Learn more about TechTarget Client Consulting

Featured marketing programs

Business Information E-Zine

Business Information explores the shifting landscape of enterprise information, providing deep industry perspective, front-line experiences and concrete advice for professionals spanning database and data warehousing systems, unstructured content and front- and back-office business systems.

Each issue will focus on the following key challenges facing the information management professional today. Key topics addressed in each issue will be Customer Experience Management, Analytics, Mobile, Cloud, Social and Collaboration and Big Data.

Our readership will be comprised of both Business and IT users seeking to solve their core business problems with technology. Increasingly, a new breed information management professionals is arising that sits within the business to help guide key strategies and purchasing decisions. More than ever, line of business professionals need to work with IT and vice versa to insure that corporate information stores are providing insight that is accurate, actionable and consistent.

Readers include: Business analysts, data architects, IT managers, DBAs, CIOs, COOs, Customer Experience pros, Applications Managers and more.

Business Information University

TechTarget Business Information University is a new online learning environment designed to provide progressive learning content to information management decision makers looking to solve a business problem with technology.

This is a unique opportunity to align with topically-focused expert content, target prospects actively researching solutions, build awareness and mindshare and secure your spot on the short list. Additionally, this is an opportunity to generate targeted, qualified leads. Each University includes multiple topically focused classrooms addressing key areas including:

  • Data Warehousing Performance
  • Business Analytics
  • SharePoint and Collaboration
  • Enterprise Content Management
  • Data Management
  • Database Technology
  • Data Integration

Sponsors of the University receive full contact and demographic data of qualified members who enter the classroom they are sponsoring along with asset syndication and branding noting your company as the sponsor.

Topic Takeovers

A Topic Takeover is a cluster of pages across our business analytics and applications sites that contains content (e.g. news, analysis, tips, etc.) primarily associated to a specific topic. Users at all stages of the buying cycle will find what they’re looking for amid the expansive cross section of content. As a sponsor, your brand (banners, content links) will follow users as they and aid them in their purchasing decision as they consume content on a very specific topic. Some examples of available Topic Takeovers:

  • BI and Analytics
  • Big Data
  • Customer Experience Management
  • Cloud Applications Strategy
  • Enterprise Content Management
  • Financial Software Applications
  • Human Resources Management
  • Database Performance

Innovative products and custom solutions to drive your brand

You demand marketing performance. TechTarget delivers it.

Whether you are looking to elevate your brand, create demand, or develop deeper social engagement, experience how TechTarget's portfolio of online, face-to-face, and mobile products and custom solutions power better marketing programs to achieve the results you need.

Product PortfolioView our portfolio of media products

Product PortfolioLearn more about cutting-edge custom solutions to create deeper engagement with your customers

Our customers

Sponsors

Contact Information

Annie Matthews

Vice President of Sales
Business Applications, Networking and Security Media
Office Phone: 617-431-9601
Cell Phone: 914-557-4904
amatthews@techtarget.com

 

Resources for marketers

The 'Big Data' Market: A Chat with Jon Brown

Jon Brown will outline the current state of the growing Big Data market. In this short video, Jon will define customer needs and expose how things are changing that could impace go to market strategies in this market. Watch this video.

Big Data, Cloud Computing, and the Consumerization of IT: Tech Marketing Initiatives for 2012

In this brief video, Jon Brown and Hannah Smalltree dive deep into the thre newest and most important topics for IT marketers in 2012; Big Data, Cloud Computing, and the Consumerization of IT. Discover new ideas, best practices, and receive a clearer understanding on these growing trends. Watch the video today.

2011 Readship Surveys

Discover the priorities, challenges, and behaviors of our Business Intelligence and Business Applications website membership.

When Worlds Converge: Similarities in Brand Reception and Media Consumption of IT and Personal Technology Buyers

Released in September 2011, our most recent Media Consumption Report survey was fielded to a combined audience of both enterprise IT and personal technology buyers. The goal of this study was to establish whether there are similarities in how IT buyers and personal consumers respond to brand advertisements as well as general content offers in online media. Read this report today.

Worldwide ROI Summits

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Boston

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Boston

October 29, 2014
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