Business Applications and Analytics
Turning our audience into your prospects and customers
TechTarget’s audience is your audience -- serious business and IT professionals who need to purchase, manage and get operational and strategic value from business applications. No tire-kickers here, these are real buyers under the gun to solve pressing business problems. With set goals, budgets and deadlines, they seek honest business guidance and accurate technical information from a trustworthy, independent source.
It’s important to note that TechTarget Business Analytics and Applications content covers far more than buying software. In most organizations, business and IT pros are dealing with multiple applications at varying points in their lifecycle from right out of the box to legacy. Buying the software is really the easy part. The challenge is integrating applications, content, and data into an information ecosystem that can be used by management to fuel the organization’s decision-making processes. And that’s where TechTarget shines as an information source.
From Business Applications to Information Management to Business Intelligence and Analytics, TechTarget content covers the vast expanse of the enterprise application landscape. Our seasoned journalists and expert contributors create top-notch original content grounded in the real-world experience of end-users, elevated by the thought leadership of industry luminaries.
Our editorial content and comprehensive marketing tools and capabilities, help you connect the dots to turn our audience into your prospects and customers.
Business Applications
Business applications have evolved beyond the IT department and now live in multiple departments. Whether it’s an organization selecting a large-scale ERP system or a finance department implementing billing software or a sales-and-marketing organization researching CRM applications, TechTarget editorial content is strategically positioned to help marketers reach business problem solvers actively researching mission-critical business application solution purchases.
Readers will find in-depth features, expert advice and insight about business application strategy covering important issues about cloud vs. SaaS vs. on-premises applications; evaluation and purchase tips; implementation and upgrade best practices; emerging Customer Experience Management technologies and much more. .
Extensive ERP coverage targets organizations investing in expanding and adding new functionality or trying or integrate internal ERP systems with other key business applicationsIndependent editorial coverage of SAP and Oracle allows marketers to reach decision-makers researching how best to optimize or upgrade their current ERP system with third-party solutions.
Extensive editorial coverage of the entire application stack reaches stakeholders tasked with tackling critical application integration and operational efficiency challenges.
The editorial team delivered over 300 new expert content pieces around CRM and over 400 around ERP in the last 12 months. In that same time frame there were 2.7 million activities around CRM and more than 8 million activities around ERP.
Information Management
The explosive growth of unstructured content presents a challenge for companies of all sizes.. 80% of corporate information is unstructured content (including, documents, video, records ,etc.) and growing. Information is now considered a corporate asset and the ability to react fast to this is considered a competitive advantage This is why information management is pivotal to many enterprises and TechTarget can help you help you target and influence the buyers making these critical decisions.
Our content is tailored to data management professionals in need of technologies to solve critical data integration, performance, quality, and governance challenges. Focused content helps readers select specific information management approaches such as in-memory processing, data warehouse appliances, database architectures, data virtualization and cloud-based strategies. There were more than 650+ expert content pieces created around Information Management and 130 around ECM in the past 12 months
We offer pragmatic guidance on Big Data, helping data management professionals overcome the challenges of growing data volumes with technologies such as Hadoop.
We have editorial resources specifically targeting Oracle and SQL database organizations through independent online coverage of each major player. This enables you to reach and engage data management professionals who can benefit from your products and services.
Aligning with TechTarget, you will be able to reach buying teams driving ECM strategies and best practices to improve business processes. And you’ll be identified with cutting-edge techniques to enhance workflow and the customer experience through social networking and collaboration technologies
Our readers are from both the business and IT discipline. They are searching for purchasing guidance and information from an independent source. Many of them lead cross-functional data management and database purchasing teams working on specific projects with set goals, budgets and deadlines. They are activity engaged in preliminary research and responsible for the strategic value of the relevant purchasing information. In the last 12 months, they accounted for 8 million activities on TechTarget around Information Management and nearly 400,000 activities around ECM. If your company isn’t taking advantage of this marketing opportunity, it should be.
Business Intelligence and Analytics
When organizations have surmounted the pitfalls and obstacles to application optimization and information integration, the payoff can be an effective use of Business Intelligence (BI) and Analytics.
Our readers are looking for strategic advice todetermine their organization’s or department’s BI and analytics strategy. They seek purchasing guidance and information on how to implement forward-thinking analytic technologies to gain insight on customer behavior, operational efficiency, and financial operations. They lead purchasing teams, drive BI technology decisions and are responsible for the strategic value of the relevant purchasing information. These readers conduct the preliminary research and share with the entire business team. Readers can be from IT department or the business side depending on how the BI buying teams are setup and the stage of a current project.
As a marketer aligned with TechTarget you can reach any size and type of BI buyer. Our editorial content is strategically positioned to address a wide range of organizational needs from enterprise-level BI or data warehousing solution to specific departmental analytical requirements of CRM, operations, sales, marketing, finance, and human resources professionals.
Independent editorial coverage of SAP and Oracle allows you to reach decision-makers researching how to implement and integrate BI and Analytics platforms into their current ERP system. Distinct BI content for Oracle, Microsoft and SAP organizations, allows you to target BI buyers by data source.
TechTarget is staying ahead of the Big Data pack. We deliver dedicated editorial coverage of Big Data analytics tools and platforms for data-intensive organizations looking to implement real-time predictive analytics platforms and programs. We’ve fielded 1.3 million Big Data activities in the last 12 months and published over 300 Big Data related articles in the same time frame.
But we don’t stop there. We are able to reach the audience researching mobile BI and analytics tools to keep pace with the mobilized workforce. And we can engage the entire buying team researching advanced business agility technologies such as complex event processing (CEP) decision management and content analytics tools.
TechTarget hosted over 1.35 million business intelligence and information management professionals driving 7.5 million activities in the last 12 months.
Our team of editors and experts added more than 800 expert content pieces around Business Intelligence and Analytics in the same time frame.
Taking BI on the road, Wayne Eckerson, our Director of Research and renowned BI thought leader, will lead a seven-city seminar series in 2012. It is designed to educate attendees about current technologies and key strategies and techniques to analyze large volumes of data in order to gain actionable business insight.
TechTarget’s innovative 
To understand why TechTarget has always been a true pioneer in proving ROI and delivering measurable results for our customers, you need look no further than our award-winning 
