Business Applications and Analytics
Trustworthy in-depth content coverage
TechTarget’s audience is your audience -- serious business and IT professionals who need to purchase, manage and gain operational and strategic value from business applications. Our readers are seeking honest business guidance and accurate technical information from a trustworthy, independent source.
In today’s rapidly evolving landscape, buying software is challenging. Ensuring that the software an organization purchases is not only equipped with the key functionalities for the business (mobile, self-service, collaboration and analytics) but also meets the requirements essential for IT (integration, hardware, cloud/on-premise, support) inevitably causes confusion in the marketplace. TechTarget’s content coverage provides both business and IT users with a trusted, independent resource to help today’s buying teams make educated and efficient software purchases.
Our seasoned journalists and expert contributors create top-notch original content grounded in the real-world experience of end-users. Our team is continuously producing tips, best practices and how-to oriented content to satisfy all of the content needs serious technology buyers have when before making a software purchase.
Furthermore, our editorial team approaches the business application market from two unique perspectives. We first focus our content efforts from a topic and technology perspective addressing key issues in Business Analytics, Information Management, and Content Management. We dive deeper to address the key pain points of today’s technology buyers from a department solution perspective addressing key issues for Sales and Marketing, Operations and Manufacturing, and Finance and HR – something no other media company has done before.
As a marketer, this unique approach to editorial coverage paired with our comprehensive marketing tools and capabilities gives you access to every member of the buying team in one efficient buy allowing you to engage more prospects and customers across our network.
The most reputable experts in the industry
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