Attain channel mindshare and thought leadership with focused capabilities
In today’s marketplace, a strong sales force is key but it’s not enough. The technology companies that grow the fastest and sell the most are those with a strong channel.
And while the channel market used to be simple – “just sell through the channel” -- today’s channel environment is more specialized. TechTarget Channel serves this changing dynamic better than any other outlet in the business with focused capabilities around key areas such as security, networking, and storage.
In a world where offerings and technologies change frequently, successful channel programs require effective, consistent communication and education with current and prospective partners. TechTarget Channel helps you achieve mindshare and thought leadership with deep, targeted coverage on seven websites with over 50 topics managed by six editors who are experts in their fields.
But that’s not all. Channel pros seek technical content across TechTarget’s 100+ websites. And while our channel sites provide thought leadership, you also can target your message to these pros anywhere across our network.
TechTarget Channel supports the three pillars of channel marketing -- lead generation, partner recruitment and education and communication. And we’re ready when you are to execute against your specific current objectives. And while we have a wide assortment of media products -- from the very innovative to the very traditional -- we make it easy for you to pick the media mix that best meets your needs.