A blend of channel and technical know-how for a holistic approach to channel coverage

Why does the IT channel live in the TechTarget network? It comes down to trust and competence. There are media outlets that cover just the business side of the channel – repackaging press releases and vendor announcements and calling it market coverage.

At TechTarget Channel, everything is geared to help channel pros do their jobs better. Our editorial focus isn’t trickle-down -- it’s from the ground up, informed by IT user and IT department needs. Editorial and expert contributors blend channel and pure technical knowhow for a holistic approach to channel coverage.

Closeness to individual markets allows deeper dives into channel opportunities. Our editors rely on their knowledge of IT users’ challenges and help define the opportunity for those in the channel. TechTarget’s approach to this market is unique. We have seven channel-specific websites but we also can find channel pros anywhere across our network of over 100 technology-specific websites. We bring all TechTarget resources to channel programs.

Recent TechTarget Channel editorial content included a one-year VCE retrospective; coverage of how vStorage APIs for data protection can benefit VARs; and reports on router and switch upgrades, email security awareness training and diagnosing disk array controller performance problems.

It’s this technical detail that sets our editorial coverage apart and earns the trust of professionals who rely on this information to do their jobs.

Snapshot: Recent In-depth articles for serious channel pros across our network

Can your products, services and expertise help address specific channel related challenges? Then align your messaging with the content that speaks to these specific challenges. Here is a quick snapshot showing the issues being addressed by channel pros across our network:

• VCE coalition: A one-year retrospective
• VMware VADP: How vStorage APIs for Data Protection can benefit VARs
• Router and switch upgrades: Five reasons your customers should invest
• How to add email security awareness training to your service portfolio
• How to diagnose disk array controller performance problems

Focused on the people who provide IT solutions to business customers

TechTarget Channel’s network of channel sites provides targeted editorial content for solution providers of all types including VARs, consultants, managed service providers and systems integrators. Unlike other channel publications and sites, this network focuses specifically on the people who provide IT solutions to business customers. Secondary audiences include distributors, ISVs, OEMs and others.

If you’re like most technology providers, your revenue doesn’t just come from your internal sales force, but you sell through the channel. Virtually all IT organizations buy technology products and services via channel partners – many exclusively.

So where do tech companies find channel resellers? The TechTarget network. More than 150,000 organizations are part of our active global audience. The TechTarget Channel accounts for 10,000 actions daily across the TechTarget network and works with over 250 channel customers like you.

Unmatched programs deliver lead generation, channel growth, and channel education and communication

The TechTarget network is the place to find and engage channel professionals. And to help you do that we’ve created simple yet comprehensive media packages that address the three main initiatives technology companies undertake in the channel.

Lead Generation

Do you have a product or service that a channel company can use to run the business? TechTarget Channel has pre-built packages to fill your sales queue with qualified buyers and technology leaders at channel organizations.

Channel Growth

Make a sale and you’ve achieved a successful deal. Secure a channel partner and you’ve opened up the opportunity for several sales for months and years to come. TechTarget has a variety of media options that can reach the right people across our over 100 websites.

Channel Education and Communication

In the face of constant change, successful channel programs require effective, consistent communication and education with current and prospective partners. TechTarget Channel offers the opportunity to achieve mindshare and thought leadership that ultimately drive revenue.

Getting the Message Out

Run a channel marketing program with TechTarget and we’ll help you communicate your core message to the market. We also offer the ability to contextually align your organization with our unmatched editorial expertise.

Activity Intelligence™

High-Definition Tools for the Intelligence-Driven Marketer

TechTarget’s innovative Activity Intelligence™ platform delivers marketing intelligence to accelerate buyer engagement and drive sales and marketing enablement to provide intelligence driven marketers the tools they need to drive real revenue for their brands. Activity Intelligence gives marketers real-time visibility of technology professionals' buying process and specific online interactions to strategically identify the right audiences and the best pipeline opportunities. Built on a proprietary centralized warehouse that catalogues millions of activities that members take with the content they access across our expansive global network, an in-depth preference profile is created for each user, providing specific insight to anticipate their needs and engage them as they are researching solutions for an active project. This platform powers a wide array of TechTarget products and reporting services, including Activity Intelligence Dashboard and Nurture & Notify, helping marketers capitalize on this insight and guidance to enable their sales teams and better engage prospects to drive stronger ROI on marketing efforts.

Learn more about Activity Intelligence

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