Attain channel mindshare and thought leadership with focused capabilities

In today’s marketplace, a strong sales force is key but it’s not enough. The technology companies that grow the fastest and sell the most are those with a strong channel.

And while the channel market used to be simple – “just sell through the channel” -- today’s channel environment is more specialized. TechTarget Channel serves this changing dynamic better than any other outlet in the business with focused capabilities around key areas such as security, networking, and storage.

In a world where offerings and technologies change frequently, successful channel programs require effective, consistent communication and education with current and prospective partners. TechTarget Channel helps you achieve mindshare and thought leadership with deep, targeted coverage on seven websites with over 50 topics managed by six editors who are experts in their fields.

But that’s not all. Channel pros seek technical content across TechTarget’s 100+ websites. And while our channel sites provide thought leadership, you also can target your message to these pros anywhere across our network.

TechTarget Channel supports the three pillars of channel marketing -- lead generation, partner recruitment and education and communication. And we’re ready when you are to execute against your specific current objectives. And while we have a wide assortment of media products -- from the very innovative to the very traditional -- we make it easy for you to pick the media mix that best meets your needs.

TechTarget channel websites

SearchITChannel SearchStorageChannel SearchNetworkingChannel SearchSecurityChannel SearchSystemsChannel SearchCloudProvider MicroScope

A blend of channel and technical know-how for a holistic approach to channel coverage

Why does the IT channel live in the TechTarget network? It comes down to trust and competence. There are media outlets that cover just the business side of the channel – repackaging press releases and vendor announcements and calling it market coverage.

At TechTarget Channel, everything is geared to help channel pros do their jobs better. Our editorial focus isn’t trickle-down -- it’s from the ground up, informed by IT user and IT department needs. Editorial and expert contributors blend channel and pure technical knowhow for a holistic approach to channel coverage.

Closeness to individual markets allows deeper dives into channel opportunities. Our editors rely on their knowledge of IT users’ challenges and help define the opportunity for those in the channel. TechTarget’s approach to this market is unique. We have seven channel-specific websites but we also can find channel pros anywhere across our network of over 100 technology-specific websites. We bring all TechTarget resources to channel programs.

Recent TechTarget Channel editorial content included a one-year VCE retrospective; coverage of how vStorage APIs for data protection can benefit VARs; and reports on router and switch upgrades, email security awareness training and diagnosing disk array controller performance problems.

It’s this technical detail that sets our editorial coverage apart and earns the trust of professionals who rely on this information to do their jobs.

Snapshot: Recent In-depth articles for serious channel pros across our network

Can your products, services and expertise help address specific channel related challenges? Then align your messaging with the content that speaks to these specific challenges. Here is a quick snapshot showing the issues being addressed by channel pros across our network:

The most reputable experts in the industry

Greg Shields

Bio

Greg Shields
Founding Partner

Concentrated Technology

Heather Clancy

Bio

Heather Clancy
Business Journalist

Eric Slack

Bio

Eric Slack

Senior Analyst,

Storage Switzerland

Simon Quicke

Bio

Simon Quicke

Editor
MicroScope

Focused on the people who provide IT solutions to business customers

TechTarget Channel’s network of channel sites provides targeted editorial content for solution providers of all types including VARs, consultants, managed service providers and systems integrators. Unlike other channel publications and sites, this network focuses specifically on the people who provide IT solutions to business customers. Secondary audiences include distributors, ISVs, OEMs and others.

If you’re like most technology providers, your revenue doesn’t just come from your internal sales force, but you sell through the channel. Virtually all IT organizations buy technology products and services via channel partners – many exclusively.

So where do tech companies find channel resellers? The TechTarget network. More than 150,000 organizations are part of our active global audience. The TechTarget Channel accounts for 10,000 actions daily across the TechTarget network and works with over 250 channel customers like you.

Content priorities and preferences of today’s IT channel management pros

Infographic detailing IT channel management priorities

IT channel management pros are tasked with identifying and addressing a wide range of technical challenges for their clients as the universe of products they are selling and servicing continues to expand. This translates into an increased need for these professionals to find the right IT channel management content at the right time, to meet these constantly evolving demands. To help channel marketers maximize the ROI of their content and media, the following infographic illustrates some of the key takeaways and insights they should consider as they deploy their go-to-market strategy. View the Channel priorities infographic.


Channel Pros identify themselves as having a wide range of functions

Unmatched programs deliver lead generation, channel growth, and channel education and communication

The TechTarget network is the place to find and engage channel professionals. And to help you do that we’ve created simple yet comprehensive media packages that address the three main initiatives technology companies undertake in the channel.

Lead Generation

Do you have a product or service that a channel company can use to run the business? TechTarget Channel has pre-built packages to fill your sales queue with qualified buyers and technology leaders at channel organizations.

Channel Growth

Make a sale and you’ve achieved a successful deal. Secure a channel partner and you’ve opened up the opportunity for several sales for months and years to come. TechTarget has a variety of media options that can reach the right people across our over 100 websites.

Channel Education and Communication

In the face of constant change, successful channel programs require effective, consistent communication and education with current and prospective partners. TechTarget Channel offers the opportunity to achieve mindshare and thought leadership that ultimately drive revenue.

Getting the Message Out

Run a channel marketing program with TechTarget and we’ll help you communicate your core message to the market. We also offer the ability to contextually align your organization with our unmatched editorial expertise.

Extend your marketing initiatives in key segments

CIO-SrITCIO and senior IT management reach
Align your brand with the trusted resource for CIOs and senior technology decision-makers.

GlobalGlobal leadership
Simplify global marketing and get to market faster in all the regions you care about with TechTarget.

SocialSocial engagement
Innovative opportunities to spark peer-to-peer conversation and directly connect with your prospects.

ChannelChannel growth
Unique programs to generate leads, recruit partners, and educate and communicate to your channel.

HealthCareITHealthcare technology marketing
Influence active buyers at the intersection of healthcare policy and core healthcare technologies.

 

Activity Intelligence™

High-Definition Tools for the Intelligence-Driven Marketer

High Definition LeadsTechTarget’s innovative Activity Intelligence™ platform delivers marketing intelligence to accelerate buyer engagement and drive sales and marketing enablement to provide intelligence driven marketers the tools they need to drive real revenue for their brands. Activity Intelligence gives marketers real-time visibility of technology professionals' buying process and specific online interactions to strategically identify the right audiences and the best pipeline opportunities. Built on a proprietary centralized warehouse that catalogues millions of activities that members take with the content they access across our expansive global network, an in-depth preference profile is created for each user, providing specific insight to anticipate their needs and engage them as they are researching solutions for an active project. This platform powers a wide array of TechTarget products and reporting services, including Activity Intelligence Dashboard and Nurture & Notify, helping marketers capitalize on this insight and guidance to enable their sales teams and better engage prospects to drive stronger ROI on marketing efforts.

Learn more about Activity Intelligence

Client Consulting

The industry’s first and only expert global team committed to maximizing your marketing ROI

ROI ConsultingTo understand why TechTarget has always been a true pioneer in proving ROI and delivering measurable results for our customers, you need look no further than our award-winning Client Consulting department. Client Consulting is a global team of marketing experts providing you with in-depth strategic guidance as they manage your campaigns from start to finish, delivering the hands-on reporting expertise, and a range of value-added services to maximize your TechTarget investments. Comprised of a core group of advertising agency veterans, technology marketing practitioners, and former consultants, Client Consulting consistently delivers unmatched ROI for marketers behind the strength of over 100 years of collective marketing experience combined with knowledge and best practices learned from managing more than 10,000 online marketing programs.

Learn more about TechTarget Client Consulting

Featured channel programs

The Channel Leadership Series

This series provides a forum for channel executives interested in demonstrating their thought leadership. It enables the delivery of innovative product and solution updates designed for the channel, recommending business and technical direction for channel partners. 

Channel eGuides

The eGuides are an opportunity for sponsors to leverage quality expert content to drive awareness and leads with articles chosen from our network of channel sites.

 

The Channel Strategies E-Zine

This comprehensive E-Zine delivers practical marketing expertise and technical insights to help resellers become trusted advisors to their clients.

The TechTarget product portfolio

The fact is, every TechTarget product is a channel product. Our channel sales and marketing organization can reach across every TechTarget media group and international regions and create a channel version of every innovation and product offered.

 

Innovative products and custom solutions to drive your brand

You demand marketing performance. TechTarget delivers it.

Whether you are looking to elevate your brand, create demand, or develop deeper social engagement, experience how TechTarget's portfolio of online, face-to-face, and mobile products and custom solutions power better marketing programs to achieve the results you need.

Product PortfolioView our portfolio of media products

Product PortfolioLearn more about cutting-edge custom solutions to create deeper engagement with your customers

Our customers

Channel sponosrs

Contact Information

Peter Larkin
Publisher
TechTarget Channel Media
Office Phone: 617-431-9412
Cell Phone: 617-470-0165
plarkin@techtarget.com

Resources for marketers

2012 Purchase Intentions Study

IT Priorities: Moving past the recession

TechTarget’s editorial staff surveyed our IT members on what projects are important, the technologies they are investing in and how they are moving past the recent economic challenges. Get the results here.

When Worlds Converge: Similarities in Brand Reception and Media Consumption of IT and Personal Technology Buyers

Released in September 2011, our most recent Media Consumption Report survey was fielded to a combined audience of both enterprise IT and personal technology buyers. The goal of this study was to establish whether there are similarities in how IT buyers and personal consumers respond to brand advertisements as well as general content offers in online media. Read this report today.

Case Study: Dell Social Reader

Dell's "The power to do more" campaign wanted to increase engagement and social participation of its solutions with active IT buyers.The TechTarget Engage™ platform and a custom delivery of our Social Engage™ solution created the Dell Social Reader™ . The results were extraordinary...

Case Study: Composite Software

When Composite Software, a leading provider of data virtualization technology, wanted to capture higher quality leads for their inside sales team to help increase prospect and meeting conversion rates, they turned to TechTarget and its Activity Intelligence™ platform and dashboard to help them achieve this goal. Download the case study.

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