Capture the attention of active executive buyers before they make a buying decision
Whether in global enterprises or mid-market companies, CIOs and senior IT leaders are at the center of innovation. In today’s organization, every technology decision being made by Senior IT is 100% focused on benefiting the business. TechTarget understands the mindset of our audience so we cover the core technology areas -- from business intelligence and cloud computing to security and social media -- that capture the attention of these active buyers. We know the challenges these leaders face as they make bet-the-business IT buying decisions.
WE are NOT a lifestyle publication for technology enthusiasts. Our value is that we focus our content on the core technology areas that we know are top of mind to Senior IT and write it from the mindsets they are in at different stages of the buying cycle. We offer both strategic and tactical content around the core technology areas that Senior IT view as top technology priorities – cloud computing, business intelligence, security, consumerization, disaster recovery, and virtualization.
We also know that nearly 60% of senior IT leaders work on 15 or more projects in a 12-month period. We track detailed data about this audience and can confidently tell you who is working on what project and when. You can align your campaigns with our award-winning editorial content, or use our innovative capabilities to push your own content to the right people at the right time. Either way, you’ll maximize the return on your marketing investments.