Capture the attention of active executive buyers before they make a buying decision

Whether in global enterprises or mid-market companies, CIOs and senior IT leaders are at the center of innovation. In today’s organization, every technology decision being made by Senior IT is 100% focused on benefiting the business. TechTarget understands the mindset of our audience so we cover the core technology areas -- from business intelligence and cloud computing to security and social media -- that capture the attention of these active buyers. We know the challenges these leaders face as they make bet-the-business IT buying decisions.

WE are NOT a lifestyle publication for technology enthusiasts. Our value is that we focus our content on the core technology areas that we know are top of mind to Senior IT and write it from the mindsets they are in at different stages of the buying cycle. We offer both strategic and tactical content around the core technology areas that Senior IT view as top technology priorities – cloud computing, business intelligence, security, consumerization, disaster recovery, and virtualization.

We also know that nearly 60% of senior IT leaders work on 15 or more projects in a 12-month period. We track detailed data about this audience and can confidently tell you who is working on what project and when. You can align your campaigns with our award-winning editorial content, or use our innovative capabilities to push your own content to the right people at the right time. Either way, you’ll maximize the return on your marketing investments.

TechTarget websites for senior IT management

SearchCIO SearchCIOMidmarket SearchConsumerization

ComputerWeekly.com SearchCIO.com.au SearchCIO.com.cn SearchCIO.in SearchCompliance.com SearchCompliance Japan SearchSMB.com.cn SearchSMB Japan

 

We earn the trust of CIOs and senior IT managers so you can earn their business

Constantly challenged with evolving technology, CIOs and senior IT managers – your customers -- are tasked with achieving business value through technology transformation, employing cutting-edge strategies for driving business growth. Our targeted, relevant content is focused on helping you help them reach their goals.

Business Intelligence, virtualization, cloud, mobility , security, disaster recovery -- all of these and more are part of the robust content coverage created by our experienced, award-winning writers and columnists who truly understand the mindset of CIOs and senior IT management. This understanding is based on our observations and analysis of the year-in-year-out activities and behaviors of CIOs and senior IT managers across our network of over 100 websites. We put our resources and expertise to create the content that matters most to CIOs and senior IT management which is why in the we have published over 1,100 articles related to cloud; more than 1,150 articles about security; and over 700 articles focused on virtualization to help senior IT better understand best practices and trends in these specific areas, among others.

Senior IT executives count on us to break through the hype and cut through the confusion. We help answer the questions they have to ask before they spend a dime on new infrastructure. TechTarget isn’t about stroking their egos. We’re here to offer no-nonsense information and advice, earning the trust of our audience so you can earn their business.

We know that articles about top tech gifts and how to make new conference calls with your iPhone app are interesting but are they really attracting an audience of Senior IT decision makers who are researching their next large IT purchase? We know what the top reasons why Senior IT are making purchases – improving efficiency, boosting productivity, cutting costs, growing the business, and increasing security. We write content to help Senior IT achieve these business goals through their technology purchases, not figure out what their next gift purchase should be.

Snapshot: Recent In-depth articles for CIOs and senior IT managers across our network

Can your products, services and expertise help address specific CIO challenges? Then align your messaging with the content that speaks to these specific challenges. Here is a quick snapshot showing the issues being addressed by CIOs and senior IT managers our network:

The most reputable experts in the industry

Christina Torode

Bio

Christina Torode
Editorial Director

CIO/IT Media

Linda Tucci

Bio

Linda Tucci
Executive Editor
SearchCIO.com

Nicole Laskowski

Bio

Nicole Laskowski
Senior News Writer
SearchCIO.com

Niel Nickolaisen

Bio

Niel Nickolaisen
CIO
Western Governor's University

Niel Nickolaisen

Bio

Harvey Koeppel
President
Pictographics, Inc.

A powerful marketing opportunity to influence CIOs and senior IT managers actively involved in the buying process

When you partner with TechTarget, you have access to the most influential members of the IT buying team. They visit our CIO sites to research IT purchases, not to find out about the latest cool gadgets or what to buy their kids for Christmas. This is serious business to our audience because they’re involved in serious business:

  • 99% of our audience is involved in developing business-supporting IT strategies.
  • 99% of Fortune 500 and 90% of Fortune 1000 corporations are represented.
  • 44,000 senior IT decision makers are from Fortune 500 corporations.
  • 97% are involved in IT initiatives that involve multiple IT areas.
  • 95% are involved in IT purchases worth more than $500,000.
  • 93% have technology purchasing authority.

When they visit our sites they take action against their IT priorities. Our targeted content attracts a highly active and focused audience of serious senior technology buyers. Specifically in the past 12 months we have benchmarked over 310,000 unique activities from only the most senior IT buyers across our cloud related content, more than 202,000 activties against our security and information management content and over 150,000 activities against virtualization initiatives. Senior IT executives -- active buyers -- turn to us for high-quality content around targeted technology topics from cloud computing to virtualization to business intelligence. Our audience’s trust and confidence in TechTarget CIO content and capabilities is borne out in the over 1.3 million activities taken in the last 12 months.

Top 5 Topics with Sr. IT decision-makers

Number of activities over the last 12 months


Number of articles written on each topic over the last 12 months


Number of leads generated across these topics in the last 12 month

Comprehensive online and face-to-face opportunities for marketers to connect and engage senior IT management and their teams 

Strategic IT buying decisions aren’t made in a vacuum. You need the opportunity to personalize your company and interact with the people making the decisions. TechTarget has unmatched capabilities to do just that with our innovative programs and events.

What do all of these opportunities have in common? They help you get in front of Senior IT while they are in buying mode for their next major technology purchase – whether it be business intelligence, cloud, security, mobile, virtualization, or storage related.

Whether you market to the IT giants or mid-market tech companies, we’re able to help you target the exact audience you are looking for. We know your audience, what goals they are looking to achieve, what project they are focused on, where they are in the buying cycle and what content will resonate with them. This winning equation enables us to offer you the best ROI available in the market.

Extend your marketing initiatives in key segments

CIO-SrITCIO and senior IT management reach
Align your brand with the trusted resource for CIOs and senior technology decision-makers.

GlobalGlobal leadership
Simplify global marketing and get to market faster in all the regions you care about with TechTarget.

SocialSocial engagement
Innovative opportunities to spark peer-to-peer conversation and directly connect with your prospects.

ChannelChannel growth
Unique programs to generate leads, recruit partners, and educate and communicate to your channel.

HealthCareITHealthcare technology marketing
Influence active buyers at the intersection of healthcare policy and core healthcare technologies.

 

Activity Intelligence™

High-Definition Tools for the Intelligence-Driven Marketer

High Definition LeadsTechTarget’s innovative Activity Intelligence™ platform delivers marketing intelligence to accelerate buyer engagement and drive sales and marketing enablement to provide intelligence driven marketers the tools they need to drive real revenue for their brands. Activity Intelligence gives marketers real-time visibility of technology professionals' buying process and specific online interactions to strategically identify the right audiences and the best pipeline opportunities. Built on a proprietary centralized warehouse that catalogues millions of activities that members take with the content they access across our expansive global network, an in-depth preference profile is created for each user, providing specific insight to anticipate their needs and engage them as they are researching solutions for an active project. This platform powers a wide array of TechTarget products and reporting services, including Activity Intelligence Dashboard and Nurture & Notify, helping marketers capitalize on this insight and guidance to enable their sales teams and better engage prospects to drive stronger ROI on marketing efforts.

Learn more about Activity Intelligence

Client Consulting

The industry’s first and only expert global team committed to maximizing your marketing ROI

ROI ConsultingTo understand why TechTarget has always been a true pioneer in proving ROI and delivering measurable results for our customers, you need look no further than our award-winning Client Consulting department. Client Consulting is a global team of marketing experts providing you with in-depth strategic guidance as they manage your campaigns from start to finish, delivering the hands-on reporting expertise, and a range of value-added services to maximize your TechTarget investments. Comprised of a core group of advertising agency veterans, technology marketing practitioners, and former consultants, Client Consulting consistently delivers unmatched ROI for marketers behind the strength of over 100 years of collective marketing experience combined with knowledge and best practices learned from managing more than 10,000 online marketing programs.

Learn more about TechTarget Client Consulting

Featured marketing programs

CIO360 Roundtable Exclusive Event Sponsorship

Our CIO360 Roundtables are exclusive dinner and discussion forums for senior IT executives. Our technology leaders interact in this peer-to-peer setting to share knowledge about managing the demands of today's IT departments. The agenda includes dinner, networking time, an expert presentation and a speaking slot for the sponsor. The exclusive sponsor for any CIO360 event will receive branding/signage, networking time with highly qualified senior-level attendees, designated presentation time and the full “confirmed-to-attend” and “attended” database.  

CIO Innovator Series

CIO Innovator Series sponsorships provide direct access to senior IT decision-makers during all phases of their strategic analysis in a way that is relevant to their unique concerns. Rather than focusing on one particular technology segment, CIO Innovator Series sponsorships address the strategic information needs of IT executives responsible for a broad spectrum of IT, delivering the information they need to make technology, product and vendor decisions.

CIO Need-to-Know Purchasing eBrief

Each CIO Need-to-Know eBrief features expert content focused on the questions senior decision-makers need answered before signing off on an IT purchase. Each eBrief bears the brand of the exclusive sponsor.

CIO Decisions E-zine

The Enterprise CIO Decisions E-Zine provides essential insights for IT executives around efficient and effective IT operations. It is the ideal medium to reach senior IT buyers as they look for answers to guide their decision-making.

CIO Interactive Classroom

Each Interactive Classroom focuses on one key strategic issue challenging CIOs. It features expert TechTarget content, multi-media elements and content from the sponsor. Every Interactive Classroom is launched with a comprehensive promotion plan designed to drive qualified attendees to the premiere of the featured content.

 

Innovative products and custom solutions to drive your brand

You demand marketing performance. TechTarget delivers it.

Whether you are looking to elevate your brand, create demand, or develop deeper social engagement, experience how TechTarget's portfolio of online, face-to-face, and mobile products and custom solutions power better marketing programs to achieve the results you need.

Product PortfolioView our portfolio of media products

Product PortfolioLearn more about cutting-edge custom solutions to create deeper engagement with your customers

Our customers

Contact information

Amy Panza

Associate Publisher
TechTarget CIO and IT Strategy Media
617-431-9643
apanza@techtarget.com

Resources for marketers

Profiling today's CIO: Understanding Senior IT Managers' priorities and monitoring their behaviors to know when they want to engage with vendors

This research brief provides an in-depth look into the
common characteristics of Senior IT leaders, what they must consider when making decisions about technology solutions and what are their key investment priorities for 2013. This study allows technology marketers to understand the CIO and their priorities within the current technology landscape and how to effectively engage with them. Download the report.

Pitching the European CIO - A Guide to understanding the philosophies and priorities of European IT senior management.

Find out what EMEA CIO's top interests are and gain insight for marketing to these senior IT pros in this region with this in-depth analysis from TechTarget's Director of Product Marketing, EMEA, Byrony Seifert and Computer Weekly's Editor-in-Chief, Bryan Glick. View the guide.

Consumerization: What Is It and Why Do Marketers Need To Know What It Is?

Brian Madden, a leading IT Consumerization and Desktop Virtualization authority, will help you understand why this emerging topic is important for technology marketers in this breif video. Watch the video.

The New IT Organization and the Changing Role of the CIO

Produced in partnership by SearchCIO and the MIT Sloan CIO Symposium, this report highlights the changing behaviors and roles of IT leaders. Discover the recent evolution of IT organizations and IT executives. Download the report.

Consumerization of IT: State of the Industry 2012

Uncover the secrets behind the Consumerization, the newest trend among IT professionals in this comprehensive study. Download the report.

Case Study: Dell Social Reader

Dell's "The power to do more" campaign wanted to increase engagement and social participation of its solutions with active IT buyers.The TechTarget Engage™ platform and a custom delivery of our Social Engage™ solution created the Dell Social Reader™ . The results were extraordinary...

Case Study: Composite Software

When Composite Software, a leading provider of data virtualization technology, wanted to capture higher quality leads for their inside sales team to help increase prospect and meeting conversion rates, they turned to TechTarget and its Activity Intelligence™ platform and dashboard to help them achieve this goal. Download the case study.

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