Cutting through the crowd to find the real cloud buyers
When it comes to cloud computing, IT marketers have a problem. Because cloud is growing so rapidly and impacting so many across the IT spectrum, cloud buyers are often difficult to identify and even harder to engage. The end result is marketers are challenged to spot the real cloud buyers amidst the crowd of tire-kickers and sightseers
TechTarget has the answer. First, we attract the serious cloud buyer with highly targeted, expert content and engagement opportunities. Then we employ our distinct advantage – the TechTarget Activity Intelligence™ platform -- to track and report on the activity of your potential customers. This helps marketers pinpoint hard-to-reach buyers by providing unprecedented insight into their needs and interests based on the specifics of their cloud research. As a result, you are able to present your message to IT pros with cloud projects under way.
Compare the TechTarget approach to that of our competitors. They provide undifferentiated high-level cloud topics and haven’t a clue about who the real buyers are. Instead of the broad-brush approach of other media outlets, we present cloud in nuanced detail. We dive deep. We focus on the serious issues around cloud implementations from the point of view of the key members of the buying team.
Whatever your marketing goal -- from branding to lead generation – TechTarget’s Cloud-focused media offers a wide range of marketing options at all budget levels to reach real cloud buyers before they make real buying decisions.