Cutting through the crowd to find the real cloud buyers  

When it comes to cloud computing, IT marketers have a problem. Because cloud is growing so rapidly and impacting so many across the IT spectrum, cloud buyers are often difficult to identify and even harder to engage.  The end result is marketers are challenged to spot the real cloud buyers amidst the crowd of tire-kickers and sightseers

TechTarget has the answer. First, we attract the serious cloud buyer with highly targeted, expert content and engagement opportunities. Then we employ our distinct advantage – the TechTarget Activity Intelligence™ platform -- to track and report on the activity of your potential customers. This helps marketers pinpoint hard-to-reach buyers by providing unprecedented insight into their needs and interests based on the specifics of their cloud research. As a result, you are able to present your message to IT pros with cloud projects under way.

Compare the TechTarget approach to that of our competitors. They provide undifferentiated high-level cloud topics and haven’t a clue about who the real buyers are. Instead of the broad-brush approach of other media outlets, we present cloud in nuanced detail. We dive deep. We focus on the serious issues around cloud implementations from the point of view of the key members of the buying team.

Whatever your marketing goal -- from branding to lead generation – TechTarget’s Cloud-focused media offers a wide range of marketing options at all budget levels to reach real cloud buyers before they make real buying decisions.

TechTarget cloud websites

SearchCloudComputing SearchCloudComputing SearchCloudProvider SearchCloudSecurity SearchCloudStorage

Covering cloud the way IT pros see it – down deep

It’s impossible to find the real cloud buyers if you’re circling above the cloud. The target audience is down deep and that’s where you need to be.

For our competitors, cloud is probably one tab on their site maintained by one dedicated editor at most. In contrast, TechTarget fields four sites dedicated to cloud and maintained by an editorial staff of over 12. They’re backed by a cadre of expert contributors numbering more than 20. This talented team has produced more than 2,700 pieces of objective content since 2008 – when we were among the first to spot the cloud trend – and posts over 100 new pieces each month.

Our expert contributors are respected industry veterans with deep technical experience. Well-known industry luminaries who contribute to TechTarget Cloud include Bill Claybrook, Ph.D., president of New River Marketing Research and Directions on Red Hat; Joseph Foran, IT director at FSW Inc. and principal at Foran Media, LLC and Françoise Gilbert, managing director of the IT Law Group and the Cloud Security Alliance’s general counsel.

We meticulously categorize our content against specific topics like cloud infrastructure, cloud security and cloud storage. We drill down deeper on topics such as building a private cloud infrastructure, cloud storage backup and PCI and the cloud. Recent cloud editorial content includes topics such as private cloud performance; hybrid cloud management; and cloud file sharing and application security.

We’ve built a loyal audience of serious IT pros with buying on their mind. They’ve come to rely on our cloud coverage, which features six sites dedicated to infrastructure, security and storage. Our latest site helps IT vendors connect with Cloud Service Providers. If that were the extent of TechTarget’s cloud coverage, it would be impressive. But we offer so much more -- with 32 other sites that present cloud content and related technologies such as development, virtualization, and the data center. The fact is, we lead the industry with objective evergreen technical content, covering cloud the way IT pros see it – down deep.

Snapshot: Recent In-depth articles for serious Cloud buyers across our network

Can your products, services and expertise help address specific cloud challenges? Then align your messaging with the content that speaks to these specific challenges. Here is a quick snapshot showing the issues being addressed by cloud pros on our network:

The most reputable experts in the industry

Ed Scannell


Ed Scannell
Senior Executive Editor, Data Center & Virtualization Media

Alex Barrett


Alex Barrett
Senior Executive Editor, Data Center & Virtualization Media

Michelle Boisvert


Michelle Boisvert
Senior Site Editor, SearchCloudComputing

Bill Claybrook


Bill Claybrook
New River Marketing Research and Directions on Red Hat

Joseph Foran


Joseph Foran, MCSE, CCA
IT Director
FSW Inc.

Francoise Gilbert


Francoise Gilbert
Managing Director
IT Law Group

Enabling you to reach serious cloud buyers with real budgets

The novelty and hype surrounding cloud computing can be a distraction. That’s why working with TechTarget’s Cloud-focused media is so rewarding for marketers. We know how to identify the serious buyers and deliver your message in context with our expert content.

We view cloud computing through the eyes of the cloud administrator, architect and IT teams. We dispense with the novelty and cut through the hype to deliver what IT pros need to know about your products, services and technologies.

In 2011, TechTarget Cloud counted 475,000 members around the globe focused on cloud topics creating over 7 million activities. 85% of our members are involved in the purchase of cloud services and technologies. 47% are from enterprise organizations with 1,000 or more employees. Key to your success, more than two-thirds of our audience are currently engaged in a cloud project and more than 70% have specific cloud budgets for 2012.

Most active topics

Over the past 12 months

Geographic reach

Combining high-quality content with highly effective marketing tools to establish your brand and generate leads

Finding the real cloud buyers is the first step. Reaching and engaging them is the second. At the heart of TechTarget Cloud’s marketing value is our ability to target active members with specific cloud topics through our dedicated and related sites. That’s something no other media company can offer.

To capitalize on the content, we offer a wide variety of online media sponsorship options. These include syndication/promotion of sponsor-provided content assets, editorial/contextual alignment, multi-sponsor packages, video, face-to-face, custom media, demand gen and branding.

We have a suite of featured programs that attract active buyers seeking specific information.

  • Our quarterly e-publication -- Private Cloud Computing E-Zine -- explores how IT shops use the cloud today as well as their roadmap for the future.
  • Cloud Computing E-Books present a guided tour of a single topic using original editorial content. By sponsoring e-book chapters, you have the opportunity to brand your company to readers as a leader in the space and to receive contact information from anyone who downloads the e-book.
  • A Topical Info Center is a cluster of pages across our cloud sites containing content primarily associated to a specific cloud topic. A sponsor’s banners and content links appear on each page connected with a Topical Info Center.
  • The Cloud Interactive Classroom provides members with a variety of lessons focused on private cloud. As a sponsor, you are invited to contribute your content to the classroom and generate leads from members that take the lessons.

Extend your marketing initiatives in key segments

CIO-SrITCIO and senior IT management reach
Align your brand with the trusted resource for CIOs and senior technology decision-makers.

GlobalGlobal leadership
Simplify global marketing and get to market faster in all the regions you care about with TechTarget.

SocialSocial engagement
Innovative opportunities to spark peer-to-peer conversation and directly connect with your prospects.

ChannelChannel growth
Unique programs to generate leads, recruit partners, and educate and communicate to your channel.

HealthCareITHealthcare technology marketing
Influence active buyers at the intersection of healthcare policy and core healthcare technologies.


Activity Intelligence™

High-Definition Tools for the Intelligence-Driven Marketer

High Definition LeadsTechTarget’s innovative Activity Intelligence™ platform delivers marketing intelligence to accelerate buyer engagement and drive sales and marketing enablement to provide intelligence driven marketers the tools they need to drive real revenue for their brands. Activity Intelligence gives marketers real-time visibility of technology professionals' buying process and specific online interactions to strategically identify the right audiences and the best pipeline opportunities. Built on a proprietary centralized warehouse that catalogues millions of activities that members take with the content they access across our expansive global network, an in-depth preference profile is created for each user, providing specific insight to anticipate their needs and engage them as they are researching solutions for an active project. This platform powers a wide array of TechTarget products and reporting services, including Activity Intelligence Dashboard and Nurture & Notify, helping marketers capitalize on this insight and guidance to enable their sales teams and better engage prospects to drive stronger ROI on marketing efforts.

Learn more about Activity Intelligence

Client Consulting

The industry’s first and only expert global team committed to maximizing your marketing ROI

ROI ConsultingTo understand why TechTarget has always been a true pioneer in proving ROI and delivering measurable results for our customers, you need look no further than our award-winning Client Consulting department. Client Consulting is a global team of marketing experts providing you with in-depth strategic guidance as they manage your campaigns from start to finish, delivering the hands-on reporting expertise, and a range of value-added services to maximize your TechTarget investments. Comprised of a core group of advertising agency veterans, technology marketing practitioners, and former consultants, Client Consulting consistently delivers unmatched ROI for marketers behind the strength of over 100 years of collective marketing experience combined with knowledge and best practices learned from managing more than 10,000 online marketing programs.

Learn more about TechTarget Client Consulting

Featured marketing programs

Private Cloud E-Zine

While cloud computing is en vogue, few publications can guide IT professionals in their strategic decisions as well as their everyday tactics as they shift to this IT architecture. As more companies consider moving to IT as a Service for better resource use, this quarterly e-publication explores how IT shops use the cloud today and provides a roadmap for the future. Topics covered include: private cloud infrastructure; the benefits, costs and management challenges of cloud; IT skills resources companies need for cloud projects; cloud service catalogs and brokering SLAs.

Cloud Computing E-Books

An e-book is an independent editorial production written by industry experts and edited and published by TechTarget to help tech pros drill down into multiple facets of an essential topic, moving them from understanding the challenge to picking a solution to implementing a technology. More interactive than a PDF, an e-book is a guided tour of a topic using original editorial content on a single topic. By sponsoring e-book chapters, vendors have the opportunity to brand themselves to readers of the e-book as a leader in the space and to receive the contact information from anyone who downloads the e-book. Chapters available include: What is Private Cloud Computing; Priming Data Center Infrastructure for Private Cloud; Patching Security Holes in Private Clouds; Analyzing Data and Right-Sizing Servers; Building for Scalability & Flexibility.

Cloud Topical Info Centers

Targeted cluster of pages across our cloud sites that contains editorial content primarily associated to a specific cloud topic. Users at all stages of the buying cycle will find what they’re looking for amid the expansive cross section of content. Sponsors can increase mindshare by having banners and content assets targeted to appear on each page that makes up the Topical Info Center. Topics include: Cloud Applications, Cloud Development, Cloud Infrastructure, Cloud Management, Cloud Security, Cloud Storage Backup, Cloud Disaster Recovery, and many more.

Private Cloud Deployment, Technologies and Strategies Interactive Classrooms

An interactive classroom provides members with a variety of lessons focused on private cloud. As a sponsor you generate leads from members that take the lessons and you are allowed to contribute your content to the classroom content.

Innovative products and custom solutions to drive your brand

You demand marketing performance. TechTarget delivers it.

Whether you are looking to elevate your brand, create demand, or develop deeper social engagement, experience how TechTarget's portfolio of online, face-to-face, and mobile products and custom solutions power better marketing programs to achieve the results you need.

Product PortfolioView our portfolio of media products

Product PortfolioLearn more about cutting-edge custom solutions to create deeper engagement with your customers

Our customers

Cloud sponsors

Contact Information

Sean Matthews

Sales Director
TechTarget Data Center and Virtualization Media
Office Phone: 617-431-9414
Cell Phone: 508-868-7796

Resources for marketers

Big Data, Cloud Computing, and the Consumerization of IT: Tech Marketing Initiatives for 2012

In this brief video, Jon Brown and Hannah Smalltree dive deep into the three newest and most important topics for IT marketers in 2012; Big Data, Cloud Computing, and the Consumerization of IT. Discover new ideas, best practices, and receive a clearer understanding on these growing trends. Watch the video today.

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Released in September 2011, our most recent Media Consumption Report survey was fielded to a combined audience of both enterprise IT and personal technology buyers. The goal of this study was to establish whether there are similarities in how IT buyers and personal consumers respond to brand advertisements as well as general content offers in online media. Read this report today.

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Dell's "The power to do more" campaign wanted to increase engagement and social participation of its solutions with active IT buyers.The TechTarget Engage™ platform and a custom delivery of our Social Engage™ solution created the Dell Social Reader™ . The results were extraordinary...

Case Study: Composite Software

When Composite Software, a leading provider of data virtualization technology, wanted to capture higher quality leads for their inside sales team to help increase prospect and meeting conversion rates, they turned to TechTarget and its Activity Intelligence™ platform and dashboard to help them achieve this goal. Download the case study.

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