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TechTarget France market overview

Holding the world’s fifth largest economy, France is an enterprise hub in Europe holding 69 of the 500 biggest companies in the world. With over 30,000 companies holding more than 50 employees, the country technology advances and research of enhanced products and solutions has never been stronger. 

The French IT professional is primarily a generalist, researching actively project to project and covering a wide range of solutions and issues in any given year. However, finding in-depth research and content on technology solutions and issues in French can be exceptionally challenging. Covered by an umbrella of consumer focused sites, the business technology market is limited in the options available to marketers trying to research these technology and business decision makers. Our network, led by LeMagIT.fr, is built to inform these decisions, and then identify who’s active on the topics that align to your solutions.  

 

TechTarget France websites

lemagit.fr SearchDataCenter.fr SearchDataCenter.fr SearchDataCenter.fr SearchDataManagement.fr SearchNetworking.fr SearchSecurity.fr SearchServerVirtualization.fr SearchSecurity.fr SearchVirtualDesktop.fr bitpipe.fr strategiescloud.fr

The most targeted content and deepest expertise in the French IT market

The French IT B2B market has historically been highly brand and reach driven, mainly served by broad, general technology publications. In contrast, TechTarget France provides only the most targeted French language IT content in the market. Under the flagship LeMagIT brand, we are the only network of sites that has segmented the market into in-depth technology segments in order to bring you, the advertiser, the ability to align topically against IT issues.

While providing news and analysis of these themes, TechTarget France is primarily focused on building and providing case studies for IT professionals to relate and help solve their issues. We have a tech-specific content approach to attract only the most serious technology buyers which means we’re not investing in coverage of the latest smartphones and gadgets resulting in large amounts of unqualified page views. We meet the need of French IT purchasers researching the web and making complex technology decisions. Aligning your marketing efforts with this targeted content approach allows you to turn our members into your customers.

Collectively comprised of over 50 years in the market, the TechTarget France editorial team hones in on technology segments such as networking, applications, storage, servers, virtualization and virtual desktops. Featuring case studies and interviews with peers, the site produces thousands of original articles a year building a network of 550,000+ page views per month from over 125,000 members. This strength in content and audience has attracted over 100 customers in the last two years alone.


The most reputable experts in the industry

Cyrille Chausson

Bio

Cyrille Chausson

Editor-in-Chief

Christophe Bardy

Bio

Christophe Bardy

Senior Editor

Valery Marchive

Bio

Valery Marchive

Senior Editor

French technology buyers demand specialized content

Our unmatched topical depth outlined below matches the very specific information needs of security pros from Security to Storage to Desktop Virtualization and more

 

View topical depth across the TechTarget France network

View

Economy

View

Projects

View

Technology (1/2)

View

Technology (2/2)

A dynamic audience of active French technology buyers

Monitored by the OJD, French Audit Bureau of Circulation, TechTarget’s French network consists of over 150,000 professionals actively researching in-depth features and content focused only on the B-to-B IT audience. Bringing over 525,000 page views per month, the French collection of sites provides its audience in-depth and consistent perspectives on peer activity through the creation of case studies and interviews with C-Level figures in the France market.


Featured programs to drive brand and create demand with French technology buyers

TechTarget Demand


In-language white paper packages: Leverage your local language white papers to generate in-language leads from key European markets.

In-language E-Guide translation packages: Extend your reach into key international markets by sponsoring the promotion and syndication of in language expert content.

In-language standard custom white paper packages: Grow your local language content library, while generating in-language leads through the syndication and promotion of your TechTarget created and translated white paper.

French streaming webcast: Creation of an on demand webcast in French through the TechTarget InXpo system. Generate leads over a 3 month period.

TechTarget Brand


Run of Site Banners: Using your in-language creative, target visitors to our IT focused properties across France. Topics of focus include networking, security, storage, data center, applications, cloud computing and data management.

Brand Engage Units: Rich Media ad units, focusing on a primary asset. Users initiate the 300x600 unit.

Activity Intelligence™

High-Definition Tools for the Intelligence-Driven Marketer

High Definition LeadsTechTarget’s innovative Activity Intelligence™ platform delivers marketing intelligence to accelerate buyer engagement and drive sales and marketing enablement to provide intelligence driven marketers the tools they need to drive real revenue for their brands. Activity Intelligence gives marketers real-time visibility of technology professionals' buying process and specific online interactions to strategically identify the right audiences and the best pipeline opportunities. Built on a proprietary centralized warehouse that catalogues millions of activities that members take with the content they access across our expansive global network, an in-depth preference profile is created for each user, providing specific insight to anticipate their needs and engage them as they are researching solutions for an active project. This platform powers a wide array of TechTarget products and reporting services, including Activity Intelligence Dashboard and Nurture & Notify, helping marketers capitalize on this insight and guidance to enable their sales teams and better engage prospects to drive stronger ROI on marketing efforts.

Learn more about Activity Intelligence

Our customers

Contact information

Geraldine Debauve

Director of Sales
TechTarget France
gdebauve@techtarget.com

Resources for marketers

2013 EMEA IT Priorites Video Series

This series of webcasts features TechTarget's Senior Vice President, International, Bill Crowley, Editor-in-Chief for Europe, Bryan Glick and Senior Vice President, Editorial, Mark Schlack discussing the results from the latest EMEA IT Priorities study, what cultural factors influence the results, how it compares to North America results and how marketers can use this information to influence thier marketing initiatives.

View the webcasts, click the links below
Big Data
Cloud
Infrastructure
Mobility and End-User Infrastructure
Security and Networking

Understanding and Influencing the International IT Buyer Part One: Common Attributes of International IT Buyers

First installment of a four-part TechTarget Global Marketer Services series answers these key questions for international marketers:

  • Do international buyers have specialized or more general roles within their companies?
  • Is there a “single buyer” at each organization that you should aim to reach?
  • How many projects does each buyer and buying team research in any given quarter?
  • What role do IT managers play in conducting pre-purchasing research on the Web?

Read the report here.

Video: LeMagIT: A new approach for French IT Marketing

This new video gives technology marketers an introduction to new opportunities and strategies of the leading French IT brand, including:

  • The key market segments and audiences LeMagIT addresses
  • LeMagIT’s distinct content strategy and editorial leadership
  • How LeMagIT differs from other French IT media

Watch the video here.

Understanding and Influencing the International IT Buyer Part Two: Shifting behaviors in international buyer research and engagement

Second installment of TechTarget Global Marketer Services series covers:

  • Decline in use of print and face-to-face events
  • The preferred sources of information for EMEA and APAC IT buyers when research technology products, solutions and vendors
  • The most effective methods for marketers to engage with EMEA and APAC IT buyers

Download the report today.

Video: 3 Tips for marketers targeting the French IT market

This video helps technology marketers learn best practices and gain essential insight for targeting the French IT market. Watch the video here.

 

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