TechTarget Germany market overview
With over 80 Million inhabitants, Germany is one of the most populated countries in Europe. It is the 4th largest economy worldwide and greatly resists the Euro-Crisis. In addition to the approximate 14,600 big enterprises, small and medium scaled businesses are of great significance in Germany. The so called "Mittelstand", which is made up of over 2 million companies, comprises 99% of all German businesses. Approximately 1.7 Million of those are seen as small businesses. The upscale "Mittelstand", with approximately 300,000 businesses, will increasingly be investing in sectors such as Hardware, Software and Services, according to market research. Overall the German IT market will grow to a volume of over 65 Billion Euros by 2016.
The German IT expert generally has an excellent background in education and training. Up to date technical knowledge is particularly important in Germany, which is evident in the extensive media outlets for the IT sector. However, while there is an abundance of consumer technology media, until now, the opportunities for marketing in the professional IT sector are very limited. TechTarget fills an essential knowledge need for B2B IT professionals.