Unmatched editorial, social, and face-to-face marketing solutions to engage active health IT buyers
Using demand generation branding and social media programs we deliver high-quality content to highly qualified health IT prospects. We focus on today’s most pressing HIPAA compliance challenges aligned specifically with niche health care technologies.
Key to your success, our health IT products aren’t created in a vacuum. They’re based on what we’ve learned about our audience from hundreds of thousands of activities throughout the buying cycle. We look at numbers like 20,000+ active healthcare users exploring data center topics, logging a 115% increase in page views in the past year. Or more than 13,000 active users on SearchHealthIT.com researching healthcare networking, clocking a 132% increase in traffic year-over-year.
Our HealthIT Exchange community fosters a growing number of networking opportunities, including virtual trade seminars, educational webcasts and interactive chats. TechTarget fields other cutting-edge health IT deliverables such as e-zines, microsites, custom media programs, and virtual classrooms. We ensure you have a balanced media mix connecting your brand with buyers from the initial research phase to the buying decision.
Covering critical topics such as HIPAA, Health Care Virtualization and Meaningful Use/HIE, Health Care IT Virtual Seminars allow sponsors to combine the benefits of face-to-face events with the power and interactivity of an online environment via interactive technology. Our Health IT classrooms focus on a specific health care technology, providing our audience with essential information for making critical buying decisions.
Our social community programs include “Tweet n’ Meet” events held at health care industry events and live chats with experts. Add-on opportunities to TechTarget’s premier events include Storage Decisions, Information Security Decisions, BriForum, as well as Custom Health IT events in both the US and UK. In addition, TechTarget conducts in-depth surveys on current topics of interest such as purchasing intentions, health care analytics and business intelligence; and health IT, HIPAA and security.
TechTarget’s health IT content and capabilities are unparalleled in the industry. They deliver unique opportunities, enabling you to engage with this highly specialized audience before the buying decision is made.
Extend your marketing initiatives in key segments
CIO and senior IT management reach
Align your brand with the trusted resource for CIOs and senior technology decision-makers.
Simplify global marketing and get to market faster in all the regions you care about with TechTarget.
Innovative opportunities to spark peer-to-peer conversation and directly connect with your prospects.
Unique programs to generate leads, recruit partners, and educate and communicate to your channel.
Healthcare technology marketing
Influence active buyers at the intersection of healthcare policy and core healthcare technologies.