Quality content guiding technology purchase decisions in Latin America
As IT problems and solutions have become more complex, Latin American IT pros at larger companies (similar to IT professionals in North America), have become more specialized in areas of IT. When these Latin American enterprise IT specialists turn to the internet to conduct research, their Spanish language options are very limited. Existing technology sites have been slow to shift from print to online and have drifted to cover consumer technology (ie. featuring iPhone stories or other gadgets on the homepage). Latin American IT buyers are left with no independent, in-language content to do effective purchasing research.
TechTarget's Latin America network is filling that gap with in-depth B2B enterprise IT focused content to help IT professionals make informed IT purchasing decisions.