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Quality content guiding technology purchase decisions in Latin America

As IT problems and solutions have become more complex, Latin American IT pros at larger companies (similar to IT professionals in North America), have become more specialized in areas of IT. When these Latin American enterprise IT specialists turn to the internet to conduct research, their Spanish language options are very limited. Existing technology sites have been slow to shift from print to online and have drifted to cover consumer technology (ie. featuring iPhone stories or other gadgets on the homepage). Latin American IT buyers are left with no independent, in-language content to do effective purchasing research.

TechTarget's Latin America network is filling that gap with in-depth B2B enterprise IT focused content to help IT professionals make informed IT purchasing decisions.

TechTarget Latin America websites

SearchDataCenter En Espanol Bitpipe Espanol Bitpie Brazil

Content that attracts serious LATAM technology buyers

TechTarget's Latin American site network has a B2B, tech-centric content approach to attract enterprise IT online researchers. Because TechTarget is the only network in the market to provide content for in-depth technology segments, we bring IT vendors together with the IT professionals while they research future purchases - allowing you to turn our members into your customers.

Led by Lizzette Perez, who has more than 15 years of Latin American enterprise IT Media experience, TechTarget's Latin America editorial team is delivering content every day that takes a local approach to technology with in-depth content on the major buying topics of  data center  management, networking, enterprise applications, storage, servers virtualization, virtual desktops, cloud computing, IT security and more. 

 

 

 

 

Examples of TechTarget's in-depth content for serious Latin American IT buyers

The most reputable experts in the industry

Speaker

Bio

Lizzette Beatriz Pérez Arbesú,
Executive Editor,

TechTarget Latin America

Bio

Melissa Osores,
Assistant Editor,

TechTarget Latin America

Speaker

Bio

Vincent Quezada,
CEO, editor and journalist at ONE Digital Services Group

Speaker

Bio

Ariadna González Ortiz,
Networking and telecomm expert journalist

Speaker

Bio

Fausto Cepeda González,
Security expert, chief of the CERT unit at Banco de México

Speaker

Bio

Fernando Gont,
Internet security consultant
SI6 Networks

 

Latin America technology buyers demand specialized content

Our unmatched topical depth outlined below matches the very specific information needs of Latin American IT pros from Business Applications to Data Center to Information Technology Trends and more

View targeted Spanish-language topic segments across TechTarget's Latin American network

View

SearchDataCenter en Español Business Applications

View

SearchDataCenter en Español Data Center

View

SearchDataCenter en Español Information Security

View

SearchDataCenter en Español Information Technology Trends

View

SearchDataCenter en Español Networking

An unparralled audience of Latin American technology influencers and decision-makers

Consider the reader who would access the in-depth content described above. The mindset of our audience is solely geared towards gaining strategic insight and technical knowledge to make informed IT purchasing decisions. And the number of readers TechTarget serves in Latin America is growing by leaps and bounds as the rate of internet use for IT purchase research continues to increase and a growing economy requires and increased number of purchases to be researched.

Today we have member profile information on more than 400,000 IT professionals across the region and serve an average of 275,000 page views per month to users researching data center infrastructures, networking, security, cloud computing, business applications and much more. Our key to help you success is our ability to identify who is actively researching topics aligned with your solutions.

Attracting a large audience of IT buyers in Latin America

Extensive solutions to target buyers and enable your sales pipeline

TechTarget makes it easier and faster to make progress in your technology segment in Latin America. Our unique ability to target IT professionals actively researching niche areas of technology makes your awareness programs more effective and your lead generation programs drive greater sales pipeline.

TechTarget makes targeting Latin America simple for both local marketers looking to target specific countries and global marketers charged with delivering results across multiple regions. Campaigns can leverage existing campaigns your organization may already be running with TechTarget for even easier deployment. Your Spanish, Portuguese and English content becomes available to our Latin America audience through syndication and topically targeted activity-based promotions. Plus there are countless ways to align with our expert editorial content in any of these languages to create brand lift and generate additional in-language leads.

All of TechTarget's lead generation campaigns come with access to the Activity Intelligence Dashboard, an industry-changing reporting tool that gives marketing and sales professionals information that makes their follow up much more likely to result in a pipeline opportunity.

Activity Intelligence™

High-Definition Tools for the Intelligence-Driven Marketer

High Definition LeadsTechTarget’s innovative Activity Intelligence™ platform delivers marketing intelligence to accelerate buyer engagement and drive sales and marketing enablement to provide intelligence driven marketers the tools they need to drive real revenue for their brands. Activity Intelligence gives marketers real-time visibility of technology professionals' buying process and specific online interactions to strategically identify the right audiences and the best pipeline opportunities. Built on a proprietary centralized warehouse that catalogues millions of activities that members take with the content they access across our expansive global network, an in-depth preference profile is created for each user, providing specific insight to anticipate their needs and engage them as they are researching solutions for an active project. This platform powers a wide array of TechTarget products and reporting services, including Activity Intelligence Dashboard and Nurture & Notify, helping marketers capitalize on this insight and guidance to enable their sales teams and better engage prospects to drive stronger ROI on marketing efforts.

Learn more about Activity Intelligence

Featured marketing programs

TechTarget Demand


In-language white paper packages: Leverage your local language white papers to generate in-language leads from key Spanish and Portuguese speaking LatAm markets.

In-language E-Guide translation packages: Extend your reach into key international markets by sponsoring the promotion and syndication of in-language expert content.

 


In-language standard custom white paper packages: Grow your local language content library, while generating in-language leads through the syndication and promotion of your TechTarget created and translated white paper.

Spanish streaming webcast: Creation of an on demand webcast in Spanish through the TechTarget InXpo system. Generate leads over a 3 month period.

TechTarget Brand


Run of Site Banners: Using your in-language creative, target visitors to our IT focused properties across Latin America. Topics of focus include networking, security, storage, data center, applications, cloud computing and data management.

Brand Engage Units: Rich Media ad units, focusing on a primary asset. Users initiate the 300x600 unit.


Our customers

Contact information

Renee Cormier

Director, International Marketing and Operations
+1-617-431-9404
rcormier@techtarget.com

 

Resources for marketers

Understanding and Influencing International IT Buyers - Global Buyer Profile Report

International online marketing contains no shortage of conventional wisdom, some of which is true and some of which is not. To shed some data-illuminated light on how IT buyers actually behave—as opposed to how we may think they behave—each year TechTarget fields an International IT Buyer Profile Survey. The goal: to help technology marketers better understand the unique composition and research preferences of IT buyers across different geographies. The survey was fielded across EMEA, APAC and LATAM.

View the report here.

Latin American IT Priorities - 2013

Marketing across a region as diverse as Latin America presents unique challenges, especially when trying to keep up with how IT priorities are changing over time and where they are headed next.We recently surveyed over 450 IT professionals located in Latin America and the results are in. The annual IT Priorities Survey covers everything you want to know about the market:

  • An overview of top initiatives for 2013
  • Local budget trends for 2013 and how they compare to 2012
  • Adoption rates of the top IT trends: Big Data, Consumerization, Cloud, and more
  • Latin America IT priorities compared to global trends

Click here to download the report today. To view the results in Spanish, click here.

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