The most influential security media

Security can be a deal-breaker or a dealmaker for just about every major IT decision, therefore IT security professionals play an increasingly vital role in business and technology decisions across the enterprise. For marketers, this is a must-reach audience. No longer involved in just technology and implementation, security pros are focused on policy, legal and business issues. Risk-producing megatrends such as cloud computing, mobility and IT consumerization are driving the influence of security pros in the IT decision-making process. 

TechTarget has the size and strength to cover all of these areas in great detail to help you reach this critical audience of security professionals. We are the largest IT security-focused media outlet in the world, far outpacing any other dedicated security web sites in terms of unique monthly visitors, content quality and delivery capabilities. Two million security-focused IT professionals and business leaders rely on TechTarget’s 100% security-focused web sites to make critical enterprise security decisions everyday.

Our 15 web sites, anchored by SearchSecurity.com, generate over 900,000 page views per month. Our dedicated team of 10 security editors working with over 150 industry experts, contributors, and freelancers powers these sites with over 18,000 original articles and approximately 150 new items per month. It’s the sheer breadth and depth of content, audience and capabilities that drive successful programs for security marketers like you.

TechTarget security websites

SearchSecurity SearchCloudSecurity SearchCloudSecurity SearchCloudSecurity SearchFinancialSecurity SearchMidmarketSecurity ComputerWeekly.com/Security/ SearchDataCenter en Espanol SearchSecurityChannel SearchSecurity.com.au SearchSecurity.com.cn SearchSecurity.de SearchSecurity.fr SearchSecurity.in SearchSecurity.it SearchSecurity Japan SearchMailSecurity Japan

 

More security content that matters

TechTarget Security is all about independent strategic and technical content. We are breadth and depth in security.  We have published over 18,000  original articles, magazine features, technical tips, how-to guides, and other in-depth news and information that attract CISOs and IT Security buying teams. 

Senior IT and security focused decision-makers want information explaining technology and new regulations, describing the business benefits to new approaches, assessing risks, breaking down the trends, highlighting best practices, and suggesting effective policies. When they are building strategy, or working on key projects they need specific information for that project, such as, cloud security transparency, SIM architecture options for virtual data center security, or revitalizing endpoint security with VDI desktops.

Award-winning security content

SearchSecurity.com recently won the national award for the best online web news section from ASBPE, a leading B2B publishing association. ASBPE's Azbee Awards of Excellence program is one of the most competitive there is for business-to-business, trade, association, and professional publications. The awards recognize outstanding work by magazines, newsletters, and digital media — Web sites, e-newsletters, digital magazines, and blogs.

Leading security expertise

Exclusive CISO advisory board brings real-world peer experience to our content

Our advisory board consists of 12 CISOs and leading analysts from organizations such as:

Original content from some of the world's leading security analysts

Our 10 editors work with over 150 experts, industry movers, and freelance contributors in order to publish truly differentiated content.  In addition to some of our experts highlighted to the right, we offer original content from contributors at the following organizations:

The most reputable experts in the industry

Bruce Schneier

Bio

Bruce Schneier
Chief Security Technology Officer
BT

Rich Mogull

Bio

Rich Mogull
Founder and Analyst
Securosis

Marcus J. Ranum

Bio

Marcus J. Ranum

Chief Security Officer

Tenable Security, Inc.

Richard E. Mackey, Jr.

Bio

Richard E. Mackey, Jr.

Trading Technology Manager

Volatility Arbitrage Fund, BlueCrest Capital Management

Joel Snyder

Bio

Joel Snyder

Senior Partner
Opus One

Michael Cobb

Bio

Michael Cobb

Founder and Managing Director
Cobweb Applications Ltd.

Mike Chapple

Bio

Mike Chapple

IT Security Manager
University of Notre Dame

Ed Skoudis

Bio

Ed Skoudis

Founder and Senior Security
Consultant, InGuardians

Dave Shackleford

Bio

Dave Shackleford

Owner and Principal Consultant
Voodoo Security

Diane Kelley

Bio

Diane Kelley

Partner
SecurityCurve

Gary McGraw

Bio

Gary McGraw

CTO
Cigital, Inc.

Eric Holmquist

Bio

Eric Holmquist

Principal
Holmquist Advisory

Serious security buyers demand specialized content

Our unmatched topical depth outlined below matches the very specific information needs of security pros from Data Protection to Identity Management to Emerging Threats and more

 

View topical depth across other sites in TechTarget's global security network

View

SearchCloudSecurity

View

SearchSecurity.UK

View

SearchSecurity.AU

View

SearchSecurity.IN

View

SearchSecurityChannel

 

 

View

SearchConsumerization

A worldwide audience of active security buyers

TechTarget Security connects you with a greater number of active security buyers and teams than any other media outlet. Our massive worldwide audience is made up of 1.6 million security-focused IT professionals and business leaders who subscribe to our 100% security-focused web sites. Worldwide page views across our properties exceed 900,000 per month while our aggregate security media opt-in newsletter circulation exceeds 655,000.

While our sheer size of security audience demonstrates reach from SMBs to large enterprise, TechTarget Security has a 94% Fortune 500 penetration and an average of 221 security members from Fortune 500 companies. In 2011, this highly engaged and active security audience accessed over 600,000 pieces of sponsored content. TechTarget, in turn, delivered over 600,000 worldwide leads to our sponsors.

Security activity by region

Increase your ROI with innovative marketing solutions

Working with over 200 security-focused vendors, TechTarget Security delivers innovative demand-generation solutions, engagement products, brand advertising programs, market-unique sponsorship packages and high-impact events and conferences. We have the unique capability to supply our audience with downstream content and clear direction on taking the next steps with you -- a unique form of user self-nurturing in real time.

Of great value to you is our unique ability to identify security projects as they develop early on in your customers and prospects.Demand-generation sponsorship packages attract leads from early stage awareness to downstream. Exclusive and shared programs map to goals and budget, aligning with premium TechTarget editorial content, your content and custom media as well.

Build your brand and articulate your message where you can have better impact.  By aligning your ads with better depth of content, serious, “no fluff” content, articles that are typically viewed for longer periods of time per visit, content that is surrounded by less competitive ads per page, and content that aligns to your solutions – TechTarget security is a more effective outlet for your needs. In addition, our expandable, rich-media-based banner units deliver a variety of ways to more deeply immerse the audience in your brand messages and content along with high-impact options including road blocks, technology bundles, custom content development and contextual branding.

TechTarget's high-quality events with industry experts draw a deeply engaged audience of serious IT security decision-makers -- not tire-kickers. Our Information Security Decisions conferences, for instance, draw 85% of the attendees from companies with over 1,000 employees.

We have a very strong capacity for managing vendor campaigns. Our talented pool of world-class, online-marketing-savvy senior ROI Consulting Managers have successfully run hundreds of programsover the last year. They know your business, provide insightful advice and align goals with the right media opportunities.

Our featured programs include Security Schools, Advanced IT Decision Center, Information Security Magazine Online, European E-Zine, V-seminars, Eye on Technical Guides on Mobile Security, and Center for Cloud Certification in partnership with CSC. Our online programs include Information Security Magazine, SearchSecurity.com, Security School Course Catalog, Threats Essentials Guide and the Cloud Compliance E-Book.

Extend your marketing initiatives in key segments

CIO-SrITCIO and senior IT management reach
Align your brand with the trusted resource for CIOs and senior technology decision-makers.

GlobalGlobal leadership
Simplify global marketing and get to market faster in all the regions you care about with TechTarget.

SocialSocial engagement
Innovative opportunities to spark peer-to-peer conversation and directly connect with your prospects.

ChannelChannel growth
Unique programs to generate leads, recruit partners, and educate and communicate to your channel.

HealthCareITHealthcare technology marketing
Influence active buyers at the intersection of healthcare policy and core healthcare technologies.

 

Activity Intelligence™

High-Definition Tools for the Intelligence-Driven Marketer

High Definition LeadsTechTarget’s innovative Activity Intelligence™ platform delivers marketing intelligence to accelerate buyer engagement and drive sales and marketing enablement to provide intelligence driven marketers the tools they need to drive real revenue for their brands. Activity Intelligence gives marketers real-time visibility of technology professionals' buying process and specific online interactions to strategically identify the right audiences and the best pipeline opportunities. Built on a proprietary centralized warehouse that catalogues millions of activities that members take with the content they access across our expansive global network, an in-depth preference profile is created for each user, providing specific insight to anticipate their needs and engage them as they are researching solutions for an active project. This platform powers a wide array of TechTarget products and reporting services, including Activity Intelligence Dashboard and Nurture & Notify, helping marketers capitalize on this insight and guidance to enable their sales teams and better engage prospects to drive stronger ROI on marketing efforts.

Learn more about Activity Intelligence

Client Consulting

The industry’s first and only expert global team committed to maximizing your marketing ROI

ROI ConsultingTo understand why TechTarget has always been a true pioneer in proving ROI and delivering measurable results for our customers, you need look no further than our award-winning Client Consulting department. Client Consulting is a global team of marketing experts providing you with in-depth strategic guidance as they manage your campaigns from start to finish, delivering the hands-on reporting expertise, and a range of value-added services to maximize your TechTarget investments. Comprised of a core group of advertising agency veterans, technology marketing practitioners, and former consultants, Client Consulting consistently delivers unmatched ROI for marketers behind the strength of over 100 years of collective marketing experience combined with knowledge and best practices learned from managing more than 10,000 online marketing programs.

Learn more about TechTarget Client Consulting

Featured marketing programs

Security Virtual Seminars

Virtual Seminars on topics such as cloud security, compliance, data protection and many more allow sponsors to combine the benefits of face-to-face events with the power and interactivity of an online environment. As a face-to-face event sponsor, you generate new sales contacts, identify qualified prospects through interaction and showcase your products and technologies. With Virtual Seminars, you achieve those same benefits – but do so via rich, interactive technology, without the cost of travel. Attendee activity, including 1-on-1 interactions with your sales representatives, is recorded and tracked allowing you a detailed history of your qualified sales leads.

Information Security Decisions 2012

Sponsor this twice yearly event bringing together 200 security professionals and the industry’s top independent experts and analysts. Information Security Decisions is the one stop shop for the technical advice IT security pros need to take on the challenges they face, including:

  • How to evaluate risks before deciding on a mobile platform
  • Cloud Security: Evaluating Risk in IAAS/PAAS/SAAS
  • Why security data management is all about visibility
  • What’s coming next from the PCI SSC

Innovative products and custom solutions to drive your brand

You demand marketing performance. TechTarget delivers it.

Whether you are looking to elevate your brand, create demand, or develop deeper social engagement, experience how TechTarget's portfolio of online, face-to-face, and mobile products and custom solutions power better marketing programs to achieve the results you need.

Product PortfolioView our portfolio of media products

Product PortfolioLearn more about cutting-edge custom solutions to create deeper engagement with your customers

Our customers

Contact information

Annie Matthews

Vice President of Sales
Business Applications, Networking and Security Media
Office Phone: 617-431-9601
Cell Phone: 914-557-4904
amatthews@techtarget.com

Resources for marketers

2012 Purchase Intentions Study

IT Priorities: Moving past the recession

TechTarget's editorial staff surveyed our IT members on what projects are important, the technologies they are investing in and how they are moving past the recent economic challenges. Get the results here.

When Worlds Converge: Similarities in Brand Reception and Media Consumption of IT and Personal Technology Buyers

Released in September 2011, our most recent Media Consumption Report survey was fielded to a combined audience of both enterprise IT and personal technology buyers. The goal of this study was to establish whether there are similarities in how IT buyers and personal consumers respond to brand advertisements as well as general content offers in online media. Read this report today.

Case Study: Dell Social Reader

Dell's "The power to do more" campaign wanted to increase engagement and social participation of its solutions with active IT buyers.The TechTarget Engage™ platform and a custom delivery of our Social Engage™ solution created the Dell Social Reader™ . The results were extraordinary...

Case Study: Composite Software

When Composite Software, a leading provider of data virtualization technology, wanted to capture higher quality leads for their inside sales team to help increase prospect and meeting conversion rates, they turned to TechTarget and its Activity Intelligence™ platform and dashboard to help them achieve this goal. Download the case study.

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