Sparking conversations and connecting with prospects
Whether your goal is to create brand awareness with a community of IT professionals or expose them to your current social and community activities, TechTarget can help. Through our IT Knowledge Exchange, Health IT Knowledge Exchange, and TechnologyGuide forums, we reach over 1M registered community members a month with high-quality user-generated and advertiser social content.
Our community members are highly active on topics ranging from Active Directory to Virtualization, and cover in-depth user needs, from solving a challenging database issue to selecting the right piece of technology to acquire. Advertisers can “broadcast” their brand presence and affinity, “interact” through discussions with community members and visitors, and even “grow” their own social and community “followers” through a variety of sponsorship options. Whether you are just starting your social media efforts or have a thriving social presence and community of your own, TechTarget can energize and extend your social media success.
Advertisers can leverage run-of-site or topically aligned display advertising opportunities and can extend brand visibility through daily alert and newsletter sponsorships. TechTarget’s innovative Social Engage advertising offering combines the success of your current display creatives with highly interactive “feed” driven social units. Our team takes care of all of your production needs, making your campaign truly turn-key. Advertisers can also take advantage of content feeds from their own communities, Twitter content, LinkedIn content and more. At TechTarget, we strive to create innovative and effective social and community programs for advertisers, creating clear and measurable returns on your social media marketing investments.