Sparking conversations and connecting with prospects

Whether your goal is to create brand awareness with a community of IT professionals or expose them to your current social and community activities, TechTarget can help. Through our IT Knowledge Exchange, Health IT Knowledge Exchange, and TechnologyGuide forums, we reach over 1M registered community members a month with high-quality user-generated and advertiser social content.

Our community members are highly active on topics ranging from Active Directory to Virtualization, and cover in-depth user needs, from solving a challenging database issue to selecting the right piece of technology to acquire. Advertisers can “broadcast” their brand presence and affinity, “interact” through discussions with community members and visitors, and even “grow” their own social and community “followers” through a variety of sponsorship options. Whether you are just starting your social media efforts or have a thriving social presence and community of your own, TechTarget can energize and extend your social media success. 

Advertisers can leverage run-of-site or topically aligned display advertising opportunities and can extend brand visibility through daily alert and newsletter sponsorships. TechTarget’s innovative Social Engage advertising offering combines the success of your current display creatives with highly interactive “feed” driven social units. Our team takes care of all of your production needs, making your campaign truly turn-key. Advertisers can also take advantage of content feeds from their own communities, Twitter content, LinkedIn content and more.  At TechTarget, we strive to create innovative and effective social and community programs for advertisers, creating clear and measurable returns on your social media marketing investments.

TechTarget social communities

ITKnowledgeExchange HealthITExchange TechnologyGuide

Broadcast, interact and grow

TechTarget hosts and curates three active social communities: IT Knowledge Exchange, Health IT Exchange and TechnologyGuide that cover a wide range of IT topics from Active Directory to Virtualization and hundreds of topics in between. Advertisers can “broadcast” their brand presence and affinity, “interact” through discussions with IT professionals, and even “grow” their own social and community “followers” through a variety of sponsorship options. Whether you are just starting your social media efforts or have a thriving social presence and community of your own, TechTarget can energize and extend your social media success. 

Broadcast

  • Run of Site and topic-aligned display advertising
  • Daily Alert and Newsletter sponsorships
  • Generate brand awareness and affinity with community members

Interact

  • Social Engage units pulls in relevant advertiser social feeds and content
  • Advertiser can feature their blogs as well as sponsor expert topic blogs
  • Advertising and sponsorships aligned to specific discussion topics

Grow

  • Extend your followers and community
  • Rich media solutions that combine your social feeds and discussions
  • Offers opportunity for highly customized engagements

The top 3 reasons members leverage TechTarget social communities*

  • Solving a Technical Problem (77%)
  • Staying up on Trends (43%)
  • Conducting Product Research (39%)

TechTarget’s unique community building sponsorships introduce varying degrees of engagement opportunities to influence technology decision makers actively researching problems trends and products.

* IT Knowledge Exchange member survey