Make the most of your marketing investment with the “go-to” information source for storage-focused IT pros

TechTarget is “in” and “of” the storage market. No media outlet – or any outlet for that matter – has so much objective, focused evergreen technical content covering the storage, backup and disaster recovery planning markets.

Other media outlets have – at most -- one dedicated storage editor. We have 15. And they’re kept busy with processing the high-quality, objective work of over 25 regularly contributing experts targeting specific topics from deduplication to auto-tiering to solid-state storage and much, much more.

TechTarget’s storage editorial team is anchored by a core of veteran journalists with extensive experience covering technical markets. Focused exclusively on storage, our editors and writers have demonstrated their comprehensive understanding of storage technologies and markets through our unparalleled news reporting, in-depth feature stories, technical tips and timely conference and seminar content.

We publish over 2,000 new articles annually, and produce content for live Storage Decisions events attracting an audience of 100% IT professional end-users with storage purchasing authority. Our long-form Storage magazine in its convenient, easily accessed digital edition attracts a loyal following of IT users looking for the strategic insights that drive purchasing.

TechTarget moves and shapes the market. Our marketing capabilities deliver multiple ways to reach your audience based on demographic segmentation, marketing initiative, contextual alignment and other key factors. Every successful storage technology provider since 1999 has been a TechTarget strategic partner. It’s time for you to leverage our experience and innovation to build your own success.

TechTarget storage websites

SearchStorage SearchDisasterRecovery SearchDataBackup SearchVirtualStorage SearchCloudStorage SearchSMBStorage SearchSolidStateStorage SearchStorageChannel ComputerWeekly.com/Storage/ SearchDataCenter en Espanol SearchStorage.com.au SearchStorage.com.cn SearchStorage.de SearchStorage.fr

 

Link your brand with the technical advice of the top experts in the storage industry

Your storage audience thirsts for technical expertise and inside information. Generic industry news is available from many sources, but actual technical advice is unique to TechTarget.

Our Storage team creates a deep and rich content stream. We take main topics like storage networking, backup and disaster recovery and break them down to targeted topics like SSD applications, data deduplication and off-site replication.

While other media outlets may occasionally repurpose vendor press releases as content, gloss over topics like laptop backup and say they cover storage, we annually publish more than 2,000 no-nonsense articles, tips, blogs and Q&As on specific storage and backup topics.

Our news team goes beyond simply reporting on press releases and digs deeper – leveraging both their industry knowledge and an extensive network of real users of storage technology – providing unique insight into storage market trends and the shared experience of IT pros with specific technologies and products.

Typical market coverage pits storage technologies as mutually exclusive -- SAN vs. NAS, tape vs. disk or iSCSI vs. FC. Our users realize, though, that infrastructures are built using multiple solutions. They want to know which technologies serve which need and how they work together. TechTarget delivers the knowledgeable and insightful content they demand courtesy of top industry luminaries like Jon Toigo, Howard Marks, and many, many more.

Examples of Recent Popular Content

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The most reputable experts in the industry

Rich Castagna

Bio

Rich Castagna,
Editorial Director
Storage Media Group, TechTarget

Dave Raffo

Bio

Dave Raffo
Senior News Director
Storage Media Group, TechTarget

Jon Toigo

Bio

Jon Toigo

CEO and Managing Principal

Toigo Partners International, LLC

Howard Marks

Bio

Howard Marks

Founder and Chief Scientist

DeepStorage.net

Marc Staimer

Bio

Marc Staimer

CDS

Dragon Slayer Consulting

 Benjamin S. Woo

Bio

Benjamin S. Woo

Managing Director

Neuralytix, Inc.

Brien Posey

Bio

Brien Posey

Freelance Writer | Independent Analyst

BrienPosey.com

Randy Kerns

Bio

Randy Kerns

Senior Strategist

Evaluator Group

Serious storage buyers demand specialized content

Our unmatched topical depth outlined below matches the very specific information needs of storage pros from Backup Software to Disaster Recovery Planning to Continuous Data Protection and more.

 

View topical depth across other storage sites in TechTarget's global network

View

SearchDisasterRecovery

View

SearchDataBackup

View

SearchVirtualStorage

View

SearchCloudStorage

View

SearchSMBStorage

 

 

View

SearchSolidStateStorage

 

 

View

SearchStorageChannel

 

 

View

SearchStorage.co.UK

 

 

Target the IT pros who buy, deploy and manage specialized storage technology

You need to target the IT pros that buy, deploy and manage specialized storage technology. The core issue of data storage keeps getting bigger and more complex and this professional audience needs to stay current to stay in business. TechTarget is the only independent source of the specific information they need.

The members of the TechTarget audience are found within 99% of Fortune 500 organizations. 40% work in enterprise organizations with 1,000 or more employees. More than half spend over $1 million on storage annually with the average storage budget increasing by $300,000 per year.

When storage networking was gaining wide adoption in the early 2000s, TechTarget SearchStorage.com, Storage magazine and the Storage Decisions conferences emerged as the most trusted information sources for those who were buying, building and managing complex networks. This trust has grown as systems have become more complex, users more sophisticated and data growth even more overwhelming.

More than 1.2 million IT pros have become website members since 1999. Our nine storage-specific websites host more than one million page views every month. Storage magazine boasts 150,000 storage-focused subscribers across the world. Twice annually, 700 to 1,000 members participate in a 70-question “Purchasing Intentions” study, demonstrating both expertise and commitment. To top it off, TechTarget hosts more than 4,000 attendees at 75 Storage Decisions conferences and seminars annually.

Ours is an enormous, exclusive, active audience and it should be yours as well.

Top 5 storage topics

Activities over the past 6 months

Networking activity by region

Reach thousands of active storage buyers through multiple, content-rich channels

TechTarget provides deep coverage of big topics. There are more than 9,000 articles on disaster recovery planning in our storage network, and users take more than 907,316 actions on the topic in 12 months. We also have unrivaled coverage of the key emerging topics that define today’s storage market. Want proof? We have more than 1,600 articles on solid-state storage technology driving more than 20,000 page views per month. We’ve delivered more than 6,000 leads in the past 6 months from solid-state storage content alone.

As a TechTarget advertiser, you can choose from a wide variety of online media sponsorship options: syndication/promotion of sponsor-provided content assets, editorial/contextual alignment, multi-sponsor packages, video, face to face, custom media, demand gen, and branding. This can make a dramatic impact on your ownership of a topic.

Regardless of the initiative, we have the capabilities to meet your objectives and exceed your goals and expectations. Let’s start with award-winning Storage magazine. Its long-form content is presented in a variety of shared and exclusive sponsorship options. We’ve made a great thing even better by taking what is the best magazine in the market and creating a digital edition. Today, it reaches over 150,000 elite storage professionals directly involved in purchasing decisions.

Your audience can attend the “always-on” TechTarget Storage Decisions University. Its dynamic format allows editorial alignment, user interaction with vendor multi-media content, dynamic branding and social and demand-gen functions.

Storage Essential Guides are original-for-the-web productions addressing a variety of specific topics. In addition to the tremendous brand exposure, you benefit from the TechTarget Activity Intelligence® platform that guarantees you are reaching active storage buyers who are researching solutions on the Essential Guide’s topic.

IT Decision Centers are topically focused interactive destinations designed to feature your exclusive content in a way that helps IT professionals make more educated purchasing decisions.

Targeted to the needs of a highly pre-qualified audience of decision makers, Storage Decisions conferences bring IT professionals together with industry experts, analysts and vendors.

Underpinning all of these capabilities is TechTarget’s market understanding. We continuously conduct marketing research to vet new technologies, specific product segments and brand awareness. Our editorial leaders -- Rich Castagna and Dave Raffo – are tops in the industry and have the pulse of the market as they drive the specialized, focused research of our talented, energetic editorial team.

Extend your marketing initiatives in key segments

CIO-SrITCIO and senior IT management reach
Align your brand with the trusted resource for CIOs and senior technology decision-makers.

GlobalGlobal leadership
Simplify global marketing and get to market faster in all the regions you care about with TechTarget.

SocialSocial engagement
Innovative opportunities to spark peer-to-peer conversation and directly connect with your prospects.

ChannelChannel growth
Unique programs to generate leads, recruit partners, and educate and communicate to your channel.

HealthCareITHealthcare technology marketing
Influence active buyers at the intersection of healthcare policy and core healthcare technologies.

 

Publisher's blog


Lights, Camera, Action!

May 30, 2013

Jillian Coffin Publisher, Storage Media Group TechTarget

Or should I say "Edit, Archive, Share and Deliver! And do it FAST!"

It's no surprise that the Media & Entertainment industry has become a key target for many storage and backup technology providers.The huge growth in media content and the increased resolution of files and recordings have made this a fast growing market with a "Big Data" problem and a growing storage demand. In fact, between 2012 and 2017 we expect a 5x increase in the required digital storage capacity used by Media & Entertainment companies. And according to Coughlin Associates, this is resulting in a $6.2 Billion Market opportunity by 2015!

Why?

The growth of unstructured data is a concern regardless of vertical industry, but Media & Entertainment organizations face a unique set of challenges. The large files they work with are accessed often -- and managing them isn't as simple as having scale-out NAS and a smart archiving strategy. Streaming capabilities and fast retrieval are even more CRITICAL, especially for things like news, sports, etc., where historical footage is often needed. And yes, TAPE is still super important, not only because it offers great capacity for the big files at a very low cost, but because it's portable and enables quick content sharing. LTFS makes it even easier to incorporate tape into the process because it looks like any other file system, so most apps can read directly from the tapes. Finally, production workflow is KEY, and Media & Entertainment companies need scalable storage that can integrate with these systems and support collaboration. Lots to think about for these folks.

With the help of our strategic partners at Coughlin Associates, the TechTarget Storage Media Group has addressed the information gap that has prevented many of these IT shops from making informed decisions for their businesses. By targeting storage and backup roles within the Media & Entertainment industry, we have created an unmatched opportunity for our clients to get in front of buyers representing specific audience segments, such as movie studios, TV stations, and digital radio.

Here are some details about our dinner series opportunity that you can take advantage of over the next 6 months: Media & Entertainment Dinner Collateral.

In every conversation we have with our clients we are learning more and more – so I look forward to hearing how you are addressing the market and how we can help solve your challenges and enable the success of your go-to-market strategy. Please feel free to reach out to me directly if you would like more information about our Media & Entertainment event and sponsorship opportunities. Look forward to working with you during this exciting time.

Jillian Coffin
Publisher, Storage Media Group
TechTarget

Resources


Media & Entertainment Dinner Series
Learn about Media & Entertainment sponsorship opportunities you can take advantage of


Publisher's Blog
News and notes from Jillian Coffin - Publisher, Storage Media Group at TechTarget


Storage! Mémoire interne! Almacenamiento informático! Computerspeicher!

March 13, 2013

Can you tell that I just downloaded my new language translator app? Next week I leave for a European tour in an effort to share our team's storage market expertise and country-specific tools with marketers who are looking to improve regional efforts and grow market share. For storage Marketers, navigating a global marketing campaign focused on multiple countries or regions and in multiple languages can be an overwhelming, time-consuming task. I feel your pain and that is why I am asking you to let TechTarget do the work for you!

Did you know?

  1. TechTarget has offices in London, Sydney, Beijing, and Singapore, and now Paris w/ the acquisition of LeMagIT, a former strategic partner w/ a network of French-language sites that offers news and analysis for IT decision makers
  2. TechTarget provides a single point of campaign management and analysis across regional and country-specific campaigns to make execution simpler, faster and more effective
  3. TechTarget has launched a Latin America-focused site, SearchDataCenter en Español, covering enterprise IT subjects from Data Centers and Storage to Security, Business Intelligence and Networking
  4. TechTarget Storage Media has a new EMEA focused Purchase Intentions Study that can help sales and marketing understand key purchase drivers in-region for areas like backup, deduplication, SSD and Storage Virtualization etc…
  5. TechTarget has the ability to run programs with content in any of the following languages: English, Spanish, French, German, Italian, Simplified Chinese and Japanese

All of these exciting things are part of a continued effort to offer TechTarget's value in an increasing number of languages. This level of efficiency combined with our deep expertise in the Storage Market, really helps us to give you the guidance you can rely on to maximize the success of your global and regional marketing efforts. TechTarget has run hundreds of campaigns targeting individual countries and incorporating local language content and we'd love to share those results and case studies with you and your teams.

Interested in hearing more? Email me at jcoffin@techtarget.com or reach out to your account rep. We'd be happy to meet folks face-to-face on my European trip, or in person or over the phone when I am back in the states. We look forward to helping more and more of our partners grow internationally! Muchas Gracias and Au Revoir!

Jillian Coffin
Publisher, Storage Media Group
TechTarget

Resources


LeMagIT
Learn about our recent acquistion of LeMagIT


TechTarget Global Offices
TechTarget across the globe


SearchDataCenter en Español
A look into our recently launched Spanish site


And the Oscar goes to….

March 5, 2013

Just in case you haven't had enough of this awards season (or Anne Hathaway!), I want to make sure you've all had the chance to see the results of Storage magazine's 11th Annual Storage Products of the Year Awards! This year, 52 finalists were chosen from more than 160 entries, and eventually we selected 14 winners in 6 key categories.

We are so thrilled to recognize the high level of innovation and technical achievement demonstrated by the scores of storage products that were entered this year. My favorite thing about the Storage magazine awards is that this is a "what have you done lately" award -- where we specifically look at products that were enhanced or introduced during the year-long period before the entry deadline. That means a "venerable" product that's widely used and been around for a long time doesn't necessarily have a lock on any particular category. In other words, Meryl Streep doesn't necessarily win every year.

A special thanks to the Storage magazine editorial staff and panel of judges and all the vendors who participated in this year's awards. BRAVO!

Jillian Coffin
Publisher, Storage Media Group
TechTarget

Resources


Storage Products of the Year
Download a free copy of the February issue of Storage and find out who won each category – and why they won.


Announcing the 2013 Storage Decisions Lineup

February 8, 2013

Well, last weekend Punxsatawney Phil didn't see his shadow – so spring is on the way (we hope…) and the traditional technology event season will be here before you know it. So, I'm reaching out today to make sure everyone has the 2013 Storage Decisions seminar and conference calendar.

As we've been talking to customers at the start of the year, the majority of you are in various states of your event planning for 2013. I know there are lots of options out there – big and small – so I want to share with you some info that should reinforce your confidence that the Storage Decisions brand is *the* leader for anyone whose goal is to sell storage or backup to IT professionals.

Since 2001, we've created a model that is tried and true, trusted and relied upon. All of our expert speakers are independent, and all of our attendees are storage-buying IT professionals who go through a strict qualification process.

And I am proud to say that we also have an organization that is nimble and dynamic enough to maintain the value of our core offering, but also understand the macro-environment and make key changes – such as the introductions of the executive dinner series, product demo programs and all new conference and seminar content. We layer exciting new ideas on our solid foundation of success.

The proof is in the pudding. We surveyed 150 of our 2012 attendees at the end of the year, and here are a few data points to consider:

  • 96% say Storage Decisions hosts the best events on storage, disaster recovery and backup
  • 95% of respondents were 'satisfied' or 'very satisfied' with their Storage Decisions experience
  • 94% like the special sessions where sponsoring storage vendors present the latest solutions
  • 81% of attendees learned about vendors they weren't previously aware of

I invite you to take a look at our schedule and our collateral for 2013. We have an exciting selection of new events, new formats and new sponsorships to optimize the ROI on your face-to-face marketing budget. Our new event series includes:

  • A new Backup & Data Protection seminar featuring industry favorite Jon Toigo
  • Building Storage Systems to Support Virtual Environments half-day seminar
  • Media and Entertainment dinner series
  • Big Data dinner series
  • Cloud Storage dinner series

And we are more than happy to present the results of our end-of-year attendee survey with you one on one– there are some interesting data points around attitudes toward event attendance.

Thanks, and here's to a productive 2013.

Best Regards,

Jillian Coffin
Publisher, Storage Media Group
TechTarget

 

Resources


2013 Storage Decisions seminar and conference calendar
Backup & Data Protection, Storage for Virtual Environments, Big Data, Cloud Storage, Media & Entertainment


2013 Storage Decisions Collateral
Three cities. 900+ IT pros. Billions in storage budget. One unmatched opportunity.

Activity Intelligence™

High-Definition Tools for the Intelligence-Driven Marketer

High Definition LeadsTechTarget’s innovative Activity Intelligence™ platform delivers marketing intelligence to accelerate buyer engagement and drive sales and marketing enablement to provide intelligence driven marketers the tools they need to drive real revenue for their brands. Activity Intelligence gives marketers real-time visibility of technology professionals' buying process and specific online interactions to strategically identify the right audiences and the best pipeline opportunities. Built on a proprietary centralized warehouse that catalogues millions of activities that members take with the content they access across our expansive global network, an in-depth preference profile is created for each user, providing specific insight to anticipate their needs and engage them as they are researching solutions for an active project. This platform powers a wide array of TechTarget products and reporting services, including Activity Intelligence Dashboard and Nurture & Notify, helping marketers capitalize on this insight and guidance to enable their sales teams and better engage prospects to drive stronger ROI on marketing efforts.

Learn more about Activity Intelligence

Client Consulting

The industry’s first and only expert global team committed to maximizing your marketing ROI

ROI ConsultingTo understand why TechTarget has always been a true pioneer in proving ROI and delivering measurable results for our customers, you need look no further than our award-winning Client Consulting department. Client Consulting is a global team of marketing experts providing you with in-depth strategic guidance as they manage your campaigns from start to finish, delivering the hands-on reporting expertise, and a range of value-added services to maximize your TechTarget investments. Comprised of a core group of advertising agency veterans, technology marketing practitioners, and former consultants, Client Consulting consistently delivers unmatched ROI for marketers behind the strength of over 100 years of collective marketing experience combined with knowledge and best practices learned from managing more than 10,000 online marketing programs.

Learn more about TechTarget Client Consulting

Featured marketing programs

Storage Decisions University

Storage Decisions University is a new online, “always on” learning environment designed to provide progressive learning content to storage decision makers affected by the given topic. The lessons are delivered in topically-focused classrooms that will help these IT professionals make smarter decisions about their technology strategy.

Storage Magazine

Storage Magazine delivers the same high-quality content while giving advertisers more ways to increase awareness and generate leads for their products and solutions with this audience. What’s more, sponsorships of the digital edition of Storage Magazine offer marketers the opportunity to reach over 150,000 elite storage professionals directly involved in purchasing decisions.

Essential Guides

Storage Essential Guides are original-for-the-web productions of Storage magazine addressing a variety of specific topics. Each issue is comprised of content from Storage magazine and articles from our editors and industry experts. In addition to the tremendous brand exposure, sponsors benefit from our new activity intelligence promotional strategy which guarantees you are reaching active storage buyers who are researching solutions on the topic of the essential guide, right now.

Buyer’s Guide

Geared towards reaching storage professionals during the vital stage of solution evaluation and consideration, the Buyer’s Guide consists of a vendor-neutral buying consideration checklist. Buyer’s Guides are exclusively promoted to active TechTarget members who have read related articles, downloaded related content or expressed interest in the Buyer’s Guide topic. This industry-leading promotional method offers sponsors the unique ability reach highly coveted downstream storage professionals

IT Handbook

An IT Handbook is an independent editorial publication written by industry experts and edited and published by TechTarget’s Storage Media Group. For enterprise IT decision makers, IT Handbooks help them drill down into multiple facets of an essential topic, moving them from understanding the challenge to picking a solution to implementing a technology.

Storage Decisions Conference

Targeted to the needs of a pre-qualified audience of decision makers, Storage Decisions will provide sponsors and exhibitors with the opportunity to directly impact the buying decisions of high-level IT executives and storage managers from top companies in the following key markets: Chicago, New York and San Francisco. Storage Decisions' focuses on which technologies deliver the best ROI and how to choose products that match application requirements such as performance, data protection, manageability and availability. This event brings IT professionals together with industry experts, analysts and vendors who can help them plan, implement and maximize the best storage initiatives today and well into the future.

Innovative products and custom solutions to drive your brand

You demand marketing performance. TechTarget delivers it.

Whether you are looking to elevate your brand, create demand, or develop deeper social engagement, experience how TechTarget's portfolio of online, face-to-face, and mobile products and custom solutions power better marketing programs to achieve the results you need.

Product PortfolioView our portfolio of media products

Product PortfolioLearn more about cutting-edge custom solutions to create deeper engagement with your customers

Our customers

Contact information

Jillian Coffin

Publisher
TechTarget Storage Media
Business Phone: 617-513-4634
Cell Phone: 978-255-2851
jcoffin@techtarget.com

Resources for marketers

2011 Storage Purchase Intentions Study

Explore the purchase intentions of TechTarget's worldwide Storage membership. Download the report.

2012 Purchase Intentions Study

IT Priorities: Moving past the recession

TechTarget’s editorial staff surveyed our IT members on what projects are important, the technologies they are investing in and how they are moving past the recent economic challenges. Get the results here.

When Worlds Converge: Similarities in Brand Reception and Media Consumption of IT and Personal Technology Buyers

Released in September 2011, our most recent Media Consumption Report survey was fielded to a combined audience of both enterprise IT and personal technology buyers. The goal of this study was to establish whether there are similarities in how IT buyers and personal consumers respond to brand advertisements as well as general content offers in online media. Read this report today.

Case Study: Dell Social Reader

Dell's "The power to do more" campaign wanted to increase engagement and social participation of its solutions with active IT buyers.The TechTarget Engage™ platform and a custom delivery of our Social Engage™ solution created the Dell Social Reader™ . The results were extraordinary...

Case Study: Composite Software

When Composite Software, a leading provider of data virtualization technology, wanted to capture higher quality leads for their inside sales team to help increase prospect and meeting conversion rates, they turned to TechTarget and its Activity Intelligence™ platform and dashboard to help them achieve this goal. Download the case study.

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