An unmatched opportunity to promote your brand to motivated buyers

TechnologyGuide provides fast, complete access to useful and relevant product news, reviews and evaluations. Unlike other tech websites, we take a true “lifecycle” approach to product coverage. We follow key technologies from initial introductions and availability through first-look impressions, full reviews and head-to-head comparisons with hands on experts in specific areas. Further completing the lifecycle, we cover every aspect that impacts hardware purchases including software, applications and services. For marketers, this creates an unmatched opportunity to promote their brand directly to motivated buyers throughout the lifecycle of this lifecycle.

Another TechnologyGuide differentiator is the vertical focus of our sites which is bolstered by our powerful and targeted user forums. Editors and expert contributors can zero-in on key technology areas and deliver content that relates to specific purchase research demands, while our user forums give buyers the opportunity to connect with peers and validate purchase decisions. This allows vendors to target their products and messaging to individual technology areas, and align with readers who are looking for specific product types and categories.

TechnologyGuide news, reviews and evaluations help buyers select the right product or solution by testing these products and recommending those that are a best fit for their needs.

We have a strong global network of expert columnists and contributors specializing in specific technology areas like consumerization, chip architecture, wireless connectivity and software applications They get up front and close with new and emerging products, routinely keeping our audience ahead of the market.

TechnologyGuide provides a variety of editorial to consumer and business buyers, including:

New product and technology news, with an emphasis on going well beyond the press release by adding information from industry experts, sources and our own Discussion Forums. Typical news articles include:

• ASUS Zenbook vs. Toshiba Portege Z835: Ultrabook Showdown
• Whatever Happened to the Color eReader?
• What Different Windows 8 Flavors Will We See?

Product review ‘First Looks’ that offer an early hands-on glimpse of new and emerging technology from both an expert and everyday user perspective. These First Looks include:

• HP TouchSmart 610 First Look Review
• First Look: AMD's New A-Series Fusion Processor
• Lenovo ThinkPad Tablet First Look Review

Full reviews and evaluations that take a detailed approach to testing products in our labs under controlled circumstances and using widely-accepted test procedures. Often, we test products in the field to rate the real world usability of a device. Recent reviews and evaluations include:

• HP TouchSmart 610 First Look Review
• Dell Latitude E6420 Review: Great Notebook With a Multitouch Option
• Brother MFC-9325cw Review: A Reliable Color LED for the Office

Head-to-head comparisons that take a close look at similar products to rate which are best and which may be a better buy in terms of features, functions and application

• Apple iPhone 4S vs. Samsung Galaxy S II: Which Is the Greatest?
• Head to Head: Samsung NX10 vs. Sony NEX-5
• HP Pavilion dv6t Quad vs. Dell XPS 15: Multimedia Powerhouses

Special Reports that focus on key technology topics and provide strategic buying information that can be used for both short-term and long-range purchase planning. These reports also include links to related product reviews across the TechnologyGuide sites, and often incorporate feedback and comments from experts and users in our Discussion Forums. Recent reports include:

• 4G:  Taking Extreme Speed to New Limits
• Tablets in Business
• The W8 for 8:  Microsoft’s New OS

TechnologyGuide also produces a number of seasonal and event-based Special Reports, including an annual Holiday Buyers Guide, Summer Vacation Tech, Executive Summer Tech, Back to School Buyers Guide, and Moms, Dads and Grads report and product guide. We also produce Special Reports that target important technology events, like the Consumer Electronics Show (CES), CTIA Wireless, Mobile World Congress (Europe), and other business- and consumer technology-related events.

Our editors also produce content that is designed to educate and inform readers to help them make more intelligent purchase decisions or make better use of their existing technology by adding new components and devices. These include The Pulse series, which taps into trends and thoughts from our Discussion Forums and such How To articles as:

• 4G:  Taking Extreme Speed to New Limits
• How to Download Windows 8 for Free and Install via USB/DVD
• Shooting HD video with a compact camera

TechnologyGuide editors also point to products generating the most interest and the latest product buys in monthly Most Popular series and our Deal of the Week articles, all in an effort to provide the best and most useful information to readers in the market for new technology.  

A rich and rapidly growing source of highly targeted business and pro-sumer technology buyers

TechnologyGuide’s target audience consists predominantly of business owners/users, IT/MIS managers and professionals, tech-savvy consumers, and individuals who are in all stages of their purchase decision process.. 

Our content attracts and resonates with an influential audience -- 83% are currently researching a purchase and 84% are considered to be purchase-influencers. These ready-to-buy pro-sumers and corporate decision makers from both Enterprise and SMB companies are a rich and rapidly growing source of highly targeted buyers for all technology vendors. Our reach to SMB technology buyers is unmatched in the industry which represents more potential buyers for your solutions in this very important segment.

The TechnologyGuide portfolio of web sites routinely ranks near the top in search engine queries, attracting interested in-market product buyers. Our growing base of users and repeat visitors helps TechnologyGuide generate close to 9 million unique visitors and 23 million page views per month. It is the smart source for serious technology buyers and creates a rich environment of opportunity all technology marketers.

From traditional to cutting edge – a wide range of capabilities to drive marketing interaction and engagement

Reach millions of users with traditional yet highly effective display banners. Align with very contextually relevant content and topical categories for each market. In addition to brand, news, and reviews alignments, TechnologyGuide also allows advertisers to target business, gaming, mobile, and many other categories, as well as geo-targeting by continent, sub-continent region, country/territory, city, or DMA to ensure the right audience is being reached. You can roadblock specific pages or sections with complete ownership of the ad units and 100% share of voice, or specific ad units in a page depending on your budget and creative. 

With over 200,000 subscribers and growing, our newsletters offer a great opportunity to highlight your ad message and strength to a vast yet highly targeted audience. Our newsletters are often targeted toward emerging technology areas, delivered in both HTML and text format to ensure high readership. 

Our strong relationship with third-party Rich Media vendors allows TechnologyGuide to create custom dynamic advertising that allows strong interaction and engagement with the right audience. We also offer a suite of products capable of hosting video and RSS feeds allowing vendors to run their own video message or serve their creative within our gallery of videos.

A rich social environment for marketing alignment, TechnologyGuide’s forum community hosts over 850,000 members and drives 12 million monthly page views. Custom opportunities -- such as micro-communities -- can be built around any vendor topic or brand messaging to generate interactivity and peer responses. The result is a highly interactive information environment that partners TechnologyGuide’s valued editorial with expert user feedback and comments into a single and powerful online information source.

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High-Definition Tools for the Intelligence-Driven Marketer

TechTarget’s innovative Activity Intelligence™ platform delivers marketing intelligence to accelerate buyer engagement and drive sales and marketing enablement to provide intelligence driven marketers the tools they need to drive real revenue for their brands. Activity Intelligence gives marketers real-time visibility of technology professionals' buying process and specific online interactions to strategically identify the right audiences and the best pipeline opportunities. Built on a proprietary centralized warehouse that catalogues millions of activities that members take with the content they access across our expansive global network, an in-depth preference profile is created for each user, providing specific insight to anticipate their needs and engage them as they are researching solutions for an active project. This platform powers a wide array of TechTarget products and reporting services, including Activity Intelligence Dashboard and Nurture & Notify, helping marketers capitalize on this insight and guidance to enable their sales teams and better engage prospects to drive stronger ROI on marketing efforts.

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