Shortening the path from search to purchase for personal and business technology buyers

TechnologyGuide is an integrated group of product review, evaluation websites and forums. It aligns your product or brand with respected, trusted, detailed and up-to-date editorial content and product insight. The goal is to shorten the path from search to purchase for personal and business technology buyers.

TechnologyGuide delivers in-depth news, reviews, head-to-head comparisons, forum communities, pricing and the latest deals on desktops notebooks, tablets, smartphones, printers, and digital cameras. It is an ideal environment to engage potential customers through targeted marketing, delivering instant access to a large group of ready-to-buy business and consumer researchers – close to 9 million per month -- interested in specific technology products.  

TechnologyGuide
Media Group

TechnologyGuide logos

An unmatched opportunity to promote your brand to motivated buyers

TechnologyGuide provides fast, complete access to useful and relevant product news, reviews and evaluations. Unlike other tech websites, we take a true “lifecycle” approach to product coverage. We follow key technologies from initial introductions and availability through first-look impressions, full reviews and head-to-head comparisons with hands on experts in specific areas. Further completing the lifecycle, we cover every aspect that impacts hardware purchases including software, applications and services. For marketers, this creates an unmatched opportunity to promote their brand directly to motivated buyers throughout the lifecycle of this lifecycle.

Another TechnologyGuide differentiator is the vertical focus of our sites which is bolstered by our powerful and targeted user forums. Editors and expert contributors can zero-in on key technology areas and deliver content that relates to specific purchase research demands, while our user forums give buyers the opportunity to connect with peers and validate purchase decisions. This allows vendors to target their products and messaging to individual technology areas, and align with readers who are looking for specific product types and categories.

TechnologyGuide news, reviews and evaluations help buyers select the right product or solution by testing these products and recommending those that are a best fit for their needs.

We have a strong global network of expert columnists and contributors specializing in specific technology areas like consumerization, chip architecture, wireless connectivity and software applications They get up front and close with new and emerging products, routinely keeping our audience ahead of the market.

Examples of Recent Popular Content

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The most reputable experts in the industry

Jerry Jackson

Bio

Jerry Jackson
Site Editor
NotebookReview, PrinterComparison, DesktopReview

Jamison Cush

Bio

Jamison Cush

Chief Editor

TechnologyGuide.com

Ed Hardy

Bio

Ed Hardy

Site Editor

TabletPCReview

Allison Johnson

Bio

Laura Hicks

Site Editor
DigitalCameraReview

J.R. Nelson

Bio

J.R. Nelson

Site Editor
DesktopReview, Brighthand

Engage with a highly active community of passionate technology users

Our user community consists of deeply-engaged business professionals, technical buyers, die-hard tech heads, and general users just trying to get the most out of their technology. The one thing in common between our 900,000 registered user communities is their absolute love of consumer technology products, be they computers, tablets, smartphones, digital cameras and printers. Our members hang on every product announcement and the latest reviews, looking for ways to better understand the technology and to then upgrade their existing tech, improve their accessories and software/apps. The heart of our sites are the “What Product Should I Buy” forums where users help each other to make their buying decisions based on technical specs, requirements and budgets. Additionally, you can find forums for the major manufacturers in each industry, where their fans and devotees discuss the newest products and product owners band together in “lounges” to discuss better ways to use and improve the products they own.

On the social side, TechnologyGuide has sites on Facebook, Twitter, YouTube, LinkedIn, Google+, Pinterest to maximize our engagement with users outside of the TechnologyGuide.com sphere, giving us new channels to interact with fans and expand the TG brand. We’ve seen great success with these endeavors. Our Facebook page alone has some 35,000 followers, many of whom engage with our core sites.

Join one or more of our community sites and be a part of the discussion!

TechnologyGuide forums

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NotebookReview™ forum

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Brighthand™ forum

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TabletPCReview™ forum

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DesktopReview™ forum

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DigitalCameraReview™ forum

 

 

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PrinterComparison™ forum

 

 

A rich and rapidly growing source of highly targeted business and pro-sumer technology buyers

TechnologyGuide’s target audience consists predominantly of business owners/users, IT/MIS managers and professionals, tech-savvy consumers, and individuals who are in all stages of their purchase decision process.. 

Our content attracts and resonates with an influential audience -- 83% are currently researching a purchase and 84% are considered to be purchase-influencers. These ready-to-buy pro-sumers and corporate decision makers from both Enterprise and SMB companies are a rich and rapidly growing source of highly targeted buyers for all technology vendors. Our reach to SMB technology buyers is unmatched in the industry which represents more potential buyers for your solutions in this very important segment.

The TechnologyGuide portfolio of web sites routinely ranks near the top in search engine queries, attracting interested in-market product buyers. Our growing base of users and repeat visitors helps TechnologyGuide generate close to 9 million unique visitors and 23 million page views per month. It is the smart source for serious technology buyers and creates a rich environment of opportunity all technology marketers.

Deeper insight into our global audience of business and prosumer technology buyers


Reaching active buyers and influencers


Strong penetration of organizations of all sizes


Purchase information is the top focus for our visitors


TechnologyGuide attracts SOHO audiences

It's 34% more likely that our audience works for a company of 10 employees or less.

From traditional to cutting edge – a wide range of capabilities to drive marketing interaction and engagement

Reach millions of users with traditional yet highly effective display banners. Align with very contextually relevant content and topical categories for each market. In addition to brand, news, and reviews alignments, TechnologyGuide also allows advertisers to target business, gaming, mobile, and many other categories, as well as geo-targeting by continent, sub-continent region, country/territory, city, or DMA to ensure the right audience is being reached. You can roadblock specific pages or sections with complete ownership of the ad units and 100% share of voice, or specific ad units in a page depending on your budget and creative. 

With over 200,000 subscribers and growing, our newsletters offer a great opportunity to highlight your ad message and strength to a vast yet highly targeted audience. Our newsletters are often targeted toward emerging technology areas, delivered in both HTML and text format to ensure high readership. 

Our strong relationship with third-party Rich Media vendors allows TechnologyGuide to create custom dynamic advertising that allows strong interaction and engagement with the right audience. We also offer a suite of products capable of hosting video and RSS feeds allowing vendors to run their own video message or serve their creative within our gallery of videos.

A rich social environment for marketing alignment, TechnologyGuide’s forum community hosts over 850,000 members and drives 12 million monthly page views. Custom opportunities -- such as micro-communities -- can be built around any vendor topic or brand messaging to generate interactivity and peer responses. The result is a highly interactive information environment that partners TechnologyGuide’s valued editorial with expert user feedback and comments into a single and powerful online information source.

Extend your marketing initiatives in key segments

CIO-SrITCIO and senior IT management reach
Align your brand with the trusted resource for CIOs and senior technology decision-makers.

GlobalGlobal leadership
Simplify global marketing and get to market faster in all the regions you care about with TechTarget.

SocialSocial engagement
Innovative opportunities to spark peer-to-peer conversation and directly connect with your prospects.

ChannelChannel growth
Unique programs to generate leads, recruit partners, and educate and communicate to your channel.

HealthCareITHealthcare technology marketing
Influence active buyers at the intersection of healthcare policy and core healthcare technologies.

 

Activity Intelligence™

High-Definition Tools for the Intelligence-Driven Marketer

High Definition LeadsTechTarget’s innovative Activity Intelligence™ platform delivers marketing intelligence to accelerate buyer engagement and drive sales and marketing enablement to provide intelligence driven marketers the tools they need to drive real revenue for their brands. Activity Intelligence gives marketers real-time visibility of technology professionals' buying process and specific online interactions to strategically identify the right audiences and the best pipeline opportunities. Built on a proprietary centralized warehouse that catalogues millions of activities that members take with the content they access across our expansive global network, an in-depth preference profile is created for each user, providing specific insight to anticipate their needs and engage them as they are researching solutions for an active project. This platform powers a wide array of TechTarget products and reporting services, including Activity Intelligence Dashboard and Nurture & Notify, helping marketers capitalize on this insight and guidance to enable their sales teams and better engage prospects to drive stronger ROI on marketing efforts.

Learn more about Activity Intelligence

Client Consulting

The industry’s first and only expert global team committed to maximizing your marketing ROI

ROI ConsultingTo understand why TechTarget has always been a true pioneer in proving ROI and delivering measurable results for our customers, you need look no further than our award-winning Client Consulting department. Client Consulting is a global team of marketing experts providing you with in-depth strategic guidance as they manage your campaigns from start to finish, delivering the hands-on reporting expertise, and a range of value-added services to maximize your TechTarget investments. Comprised of a core group of advertising agency veterans, technology marketing practitioners, and former consultants, Client Consulting consistently delivers unmatched ROI for marketers behind the strength of over 100 years of collective marketing experience combined with knowledge and best practices learned from managing more than 10,000 online marketing programs.

Learn more about TechTarget Client Consulting

Featured marketing programs

Editorial Guide

Comprised of a landing page and relevant editorial pages that reside on technology related product site. Editorial is contextually relevant to topics and can include video demos, tutorials and product overviews along with related discussion threads and posts in the forums section.

Resource Center/Company Page

Dedicated content environment linked from all sites but lives on the vertical site relevant to product. Videos can be posted to coincide with planned content. Sponsored banners and a blend of client supplied assets/content and publisher relevant content provides 100% share of voice!

Custom Micro-Communities

Reside in TechnologyGuide Forums section comprised of highly passionate, quality technology enthusiast. Users enter a private forum through a survey that qualifies the participant. Forum can be moderated by a client expert and can have opt-in registration to produce qualified leads.

Target on Tech (Custom Publishing)

One of the most effective ways to reach potential customers, build brand awareness and drive revenue is through custom publishing. “Target on Tech,” TechnologyGuide’s custom publishing program, will work with key vendors to present a series of custom publishing efforts that target important areas of both hardware and software. We work with our marketing partners to carefully tailor a program that meets any need.

Rich Media

Cloud-based ad platforms that enable marketers to deliver ads people love. Allowing advertisers, agencies, and publishers to create, serve, and measure ads that are as dynamic as the web – delivering up to 10x increase in ROI. Custom units, capable of serving impression based or exclusively, highlight products, reviews, coupons, RSS feeds, video, images and more.

Brand Engage Units

This “Portable Microsite” brings the benefit of a strong branding presence on our site by creating more meaningful engagement with the client’s brand. These units allow marketers to engage prospects at the exact point of consideration with quizzes and videos, align the brand with relevant editorial content, pre-qualify leads by offering links to targeted assets, and offers detailed reporting on all activity taken within the unit.

Innovative products and custom solutions to drive your brand

You demand marketing performance. TechTarget delivers it.

Whether you are looking to elevate your brand, create demand, or develop deeper social engagement, experience how TechTarget's portfolio of online, face-to-face, and mobile products and custom solutions power better marketing programs to achieve the results you need.

Product PortfolioView our portfolio of media products

Product PortfolioLearn more about cutting-edge custom solutions to create deeper engagement with your customers

Our customers

Our customers

Contact Information

Amy Panza

Publisher
TechnologyGuide
Office Phone: 617-431-9643
Cell Phone: 617-515-3882
Email: apanza@techtarget.com

Daniel Castello

Product Marketing Manager
TechnologyGuide
Office Phone: 617-431-9504
Cell Phone: 617-892-3047
Email: dcastello@techtarget.com

Resources for marketers

2012 Purchase Intentions Study: IT Priorities: Moving past the recession

TechTarget’s editorial staff surveyed our IT members on what projects are important, the technologies they are investing in and how they are moving past the recent economic challenges. Get the results here.

When Worlds Converge: Similarities in Brand Reception and Media Consumption of IT and Personal Technology Buyers

Released in September 2011, our most recent Media Consumption Report survey was fielded to a combined audience of both enterprise IT and personal technology buyers. The goal of this study was to establish whether there are similarities in how IT buyers and personal consumers respond to brand advertisements as well as general content offers in online media. Read this report today.

Case Study: Dell Social Reader

Dell's "The power to do more" campaign wanted to increase engagement and social participation of its solutions with active IT buyers.The TechTarget Engage™ platform and a custom delivery of our Social Engage™ solution created the Dell Social Reader™ . The results were extraordinary...

Case Study: Composite Software

When Composite Software, a leading provider of data virtualization technology, wanted to capture higher quality leads for their inside sales team to help increase prospect and meeting conversion rates, they turned to TechTarget and its Activity Intelligence™ platform and dashboard to help them achieve this goal. Download the case study.

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