TechTarget UK market overview

A key member of the European Union, the United Kingdom [UK] is an important country of focus in targeting IT Professionals.   Constant changes in government regulations, data protection laws, and creation of new councils, make the ebbs and flows of the UK IT community very interesting to track. 

For businesses, IT offers a route to growth at a time of difficult market conditions. They are using technology to find ways to reach new customers, and to build stronger relationships with the customers they already have.  It is because of this that technologies such as cloud computing, security, mobile and business intelligence have become so important to UK and European companies.

Led by a 15-person editorial team in our London office, the TechTarget team covers the market more than any other publication in the UK market.  Writing for over 1.3 million UK members, the team is led by veteran Bryan Glick along with key names in UK IT reporting including Cliff Saran, Karl Flinders, Jennifer Scott, Warwick Ashford, and Simon Quicke.  Featuring case studies and interviews with peers, the network produces just over 5,000 original articles per year building a network of over one million page views per month. 

TechTarget UK websites

ComputerWeekly.com ComputerWeekly.com/Business Analytics ComputerWeekly.com/Data Centre/ ComputerWeekly.com/Networking ComputerWeekly.com/Security ComputerWeekly.com/Storage MicroScope

In-depth technology content from the leading voice in UK IT

Built on the foundation of two anchor sites - ComputerWeekly.com and MicroScope.co.uk - TechTarget is recognised as the leading source of UK IT news and analysis.

Priding itself on being the leading provider of news, analysis, opinion, information and services in the UK IT community, Computer Weekly drives and contains a loyal readership who value and trust their content.  This is evident by over 40 years of publishing, including the first ever weekly technology publication in the UK.  On the web, on mobile and through face-to-face events, Computer Weekly aims through its award winning journalism to help senior IT professionals make better IT strategy and technology purchase decisions while improving their knowledge, skills and career development.  In addition, through key topical editors covering Data Centre, Networking, Storage, Servers and Business Applications, Computer Weekly covers technology to the extreme - building segmented divisions with the site.

Launched in 1982, MicroScope has been the leading voice of the UK IT Channel for over 30 years.  A gathering of loyal and long-standing audience, it brings VARs key business and in-depth technology information to better sell and run their ever changing business.  Content is targeted to seven key areas including enterprise hardware, business management, networking and telecommunications, cloud computing services, data storage services, information security services, and software application and services.

Computer Weekly and MicroScope bring to the market a connectivity with their audience that scales above all other IT publishers in the UK. Focusing on the creation of market case studies and interviews with peers, we bring the “why” and the “how to” to IT professionals actively researching projects and solutions. Computer Weekly, known for producing and speaking to the CIO, contributed to the community more than 100 CIO interviews in 2012 which were highlights among the over 6,000 articles produced for the UK in 2012.

Award-winning UK technology content

Computer Weekly won the 2011 Best Cybercrime Feature of the Year prize at the BT Information Security Journalism Awards. The awards recognise the vital role that journalism plays in raising awareness among businesses and the public about the issues surrounding security and the solutions that can be implemented to mitigate the risks.

Computer Weekly won the 2011 PPA data and digital publishing award in the business media category, specifically recognising. Computer Weekly’s premium content research channel. Each year, the PPA awards explore and celebrate the very best in digital publishing .

Deep insight and expertise from an editorial staff unparalleled in the UK

TechTarget's UK team of 15 editors and writers work with over 100 expert contributors in order to publish truly differentiated content. Our editorial staff is by far the largest and most experienced team in the market. Additionally, we offer original content and expert industry perspectives from contributors at organisations such as:

The most reputable experts in the industry

Bryan Glickr

Bio

Bryan Glick

Editor-in-Chief
Computer Weekly

Cliff Saran

Bio

Cliff Saran

Technology Editor
Computer Weekly

Karl Flinders

Bio

Karl Flinders

Services Editor
Computer Weekly

Jennifer Scott

Bio

Jennifer Scott

Networking Editor
Computer Weekly

 Bill Goodwin

Bio

Bill Goodwin

Head of Premium Content
Computer Weekly

Warwick Ashford

Bio

Warwick Ashford

Security Editor
Computer Weekly

Brian McKenna

Bio

Brian McKenna

Business Applications Editor
Computer Weekly

Antony Adshead

Bio

Antony Adshead

Storage Editor
Computer Weekly

Archana Venkatraman

Bio

Archana Venkatraman

Data Centre Editor
Computer Weekly

Simon Quicke

Bio

Simon Quicke

Editor
MicroScope

UK technology buyers demand specialised content

Our unmatched topical depth outlined below matches the very specific information needs of IT pros from Mobile Technology to Security to Software Applications and more.

 

View topical depth across other sites in TechTarget's UK technology network

View

ComputerWeekly.com/ BusinessAnalytics

View

ComputerWeekly.com/DataCentre

View

ComputerWeekly.com/Networking

View

ComputerWeekly.com/Security

View

ComputerWeekly.com/Storage

A highly qualified audience of senior-level UK technology pros

Attracting just under 800,000 members, Computer Weekly has been at the epicentre of UK IT since 1966. Known for producing great content and keeping on top of the UK pulse, Computer Weekly attracts more than one million page views a month to the case studies, news stories, market updates and interviews it produces throughout the year. With over 70% of the audience holding an IT Manager or above job title, the TechTarget UK audience downloads more than 15,000 vendors assets per month against targeted topics such as Windows 8, Mobile Hardware, Business Analytics, Storage Virtualisation, and Identity and Access Management.

TechTarget UK by the numbers

  • Computer Weekly has been targeting and writing for the IT professionals since 1966
  • Launched in 1982, MicroScope is the longest established news brand for the UK IT Channel
  • 60 qualified C-Level executives per month attend TechTarget’s CW500 Club
  • Computer Weekly is the winner of several prestigious UK Periodical Publishers’ Association (PPA) awards

Increase your ROI with innovative brand, demand, and face-to-face solutions for the UK market

Working with the UK's top technology vendors, TechTarget delivers innovative demand-generation solutions, engagement products, brand advertising programmes, market-unique sponsorship packages and high-impact events and conferences. We have the unique capability to supply our audience with downstream content and clear direction on taking the next steps with you and your brand.

Our extensive brand, demand, and face-to-face offerings, combined with our comprehensive Activity Intelligence platform, deliver an umatched portfolio of solutions to drive significant ROI for your business in the UK.

Activity Intelligence™

High-Definition Tools for the Intelligence-Driven Marketer

High Definition LeadsTechTarget’s innovative Activity Intelligence™ platform delivers marketing intelligence to accelerate buyer engagement and drive sales and marketing enablement to provide intelligence driven marketers the tools they need to drive real revenue for their brands. Activity Intelligence gives marketers real-time visibility of technology professionals' buying process and specific online interactions to strategically identify the right audiences and the best pipeline opportunities. Built on a proprietary centralized warehouse that catalogues millions of activities that members take with the content they access across our expansive global network, an in-depth preference profile is created for each user, providing specific insight to anticipate their needs and engage them as they are researching solutions for an active project. This platform powers a wide array of TechTarget products and reporting services, including Activity Intelligence Dashboard and Nurture & Notify, helping marketers capitalize on this insight and guidance to enable their sales teams and better engage prospects to drive stronger ROI on marketing efforts.

Learn more about Activity Intelligence

Featured programmes and opportunities for UK technology marketers

TechTarget Face-to-Face


CW500 Club - The CW 500 Club is an invitation only, private members club for the leaders of the UK IT industry. Sponsors of the CW 500 can network with the leaders of the UK’s largest IT departments, as well as influencers in government, consulting and industry bodies who set the tone for the industry, earning contacts that turn into customers and the mindshare of opinion-makers that can drive success.  Dates available in London, Manchester and Edinburgh.

UKtech50 - UKtech50 is an invitation only event, with an aim to recognise and celebrate the most influential role models who have positively impacted the IT industry over the last year. Sponsors have the opportunity to network with these key influencers who set the tone for the industry, earning contacts that turn into customers and the mindshare of opinion-makers that can drive success.

Women in IT - Women in IT is an invitation only event, with an aim to recognise the most influential role models and discuss the vital role that female IT leaders will take in making a difference to the future of IT. Taking place in July, sponsors have the opportunity to network with these key influencers, as well as leaders in government and industry bodies who set the tone for the industry, earning contacts that turn into customers and the mindshare of opinion-makers that can drive success.

TechTarget Demand


Computer Weekly Buyer's Guide - Computer Weekly has a unique relationship with the IT leadership in the UK - they trust its reporting, its analysis and everything surrounding its brand. It's this relationship that has earned the Computer Weekly brand more than 800,000 members, the majority of whom are senior IT professionals. Buyer's Guides further the tradition that Computer Weekly has in providing UK IT leaders with the best information, the best knowledge and the best buying information to help them succeed in the industry. Buyer's Guides offer sponsors the opportunity to topically align with Computer Weekly E-Zine content - as Buyer's Guides are a compilation of E-Zine articles on a specific tech space.

Computer Weekly E-Zine - Distributed to more than 220,000 IT leaders subscribed to Computer Weekly, this E-Zine enables advertisers to align with the Computer Weekly brand and earn leads of IT leaders researching and planning projects in your product area. Computer Weekly has a unique relationship with the IT leadership in the UK. They trust its reporting, its analysis and its brand. As a result, it has earned a mass audience of IT leaders. The Computer Weekly E-Zine provides UK IT leaders with the best information, knowledge and best buying intelligence to help them to succeed in the industry.

MicroScope Monthly E-Zine - The MicroScope E-Zine combines its own trusted brand and proven audience with the market research content and online capabilities of TechTarget to create an offering that vendors can depend on to communicate with the UK IT Channel community they know and to find prospects and contacts that they do not work with currently.

Computer Weekly Special Report - To give companies a new way to interact with UK IT leaders, Computer Weekly offers a Special Report package created on demand that combines the Computer Weekly trusted brand + its proven audience + TechTarget IT-focused research with a sponsor's case study to reach the UK IT market in a new way, on the vendor's topic of choice.

TechTarget Brand


UK Topic Takeovers - Building on this targeting capability, TechTarget has created the ComputerWeekly.com Topic Takeovers, a product designed to reach decision makers when they are actively reading relevant content. Put simply: You target your advertising to buyers and influencers when they are actively reading content relevant to your advertising message. The Topic Takeovers will increase visibility and awareness of your brand/solution with IT Managers and UK IT leaders when they are in active "read and research" mode. The combination of a prospect's engagement level and your banners and content links appearing only on pages of relevant topical editorial content is designed to drive targeted traffic to your site and qualified leads into your pipeline. The result? A quicker path to being added to your prospect's short list.

Our customers

Contact information

Brent Boswell

Vice President, EMEA
Phone: +44 (0) 7584 311 889
bboswell@techtarget.com

Resources for marketers

2013 EMEA IT Priorites Video Series

This series of webcasts features TechTarget's Senior Vice President, International, Bill Crowley, Editor-in-Chief for Europe, Bryan Glick and Senior Vice President, Editorial, Mark Schlack discussing the results from the latest EMEA IT Priorities study, what cultural factors influence the results, how it compares to North America results and how marketers can use this information to influence thier marketing initiatives.

View the webcasts, click the links below
Big Data
Cloud
Infrastructure
Mobility and End-User Infrastructure
Security and Networking

TechTarget and Financial Times help HP EMEA expand influence

HP EMEA joined forces with TechTarget and Financial Times to create a campaign that raised awareness for their business services group. The strategy addressed market trends affecting their customers such as mobility, information management, transformation to the cloud and consumerisation. The result was a higher quality of sales leads.

In this video, Natasha Sandoval, EMEA Sales and Marketing Campaign Manager, HP Enterprise Services at HP explains the integrated campaign and its results. Get the video here.

TechTarget and Financial Times help HP EMEA expand influence

HP EMEA joined forces with TechTarget and Financial Times to create a campaign that raised awareness for their business services group. The strategy addressed market trends affecting their customers such as mobility, information management, transformation to the cloud and consumerisation. The result was a higher quality of sales leads.

In this video, Natasha Sandoval, EMEA Sales and Marketing Campaign Manager, HP Enterprise Services at HP explains the integrated campaign and its results. Get the video here.

Pitching the European CIO

View this guide to understanding the philosophies and priorities of European IT senior management media. Find out what EMEA CIO's top interests are and gain insight for marketing to these senior IT pros in this region with this in-depth analysis from TechTarget's Director of Product Marketing, EMEA, Byrony Seifert and Computer Weekly's Editor-in-Chief, Bryan Glick. Read this report today.

Case Study: AppSense

When AppSense was looking for a media partner to promote its user virtualisation solutions and generate leads within organisations embarking on Microsoft® Windows® 7 migrations in the UK, Norway, Sweeden, Denmark, Iceland, France and Australia/New Zealand, they turned to TechTarget. Specifically, they were looking to generate high-quality leads of IT decision-makers at 500+ employee enterprises with active, budgeted Windows 7 migration projects in the next year. Download this case study to learn how TechTarget delivered 40-to-1 online ROI for AppSense.

Case Study: DellSecureWorks

Learn how Dell SecureWorks in EMEA increased engagement 4x and had stronger sales conversions. Download the case study today.

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