Publishing & media News
September 07, 2017
How much of your on-line advertising budget is spent getting clicks from avatars? Claims as to proportion of paid for adtech clicks that are fraudulent range from 25% in 2015 to 80% earlier this ...
July 14, 2017
The list of free Microsoft Press eBooks July 2017 is truly staggering in its size (252 titles) and range of coverage (17 topic categories). Check it out!
May 30, 2017
Scripps Lifestyle Studios invents a digital content strategy for the Millennial crowd -- with "crowd" being the operative word.
April 22, 2017
Sir David Attenborough is to be digitised as part of an interactive virtual reality experience promising hands-on access to some of the rarest items from London’s Natural History Museum. But after ...
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An ad exchange is a software-based automated marketplace that allows publishers to sell their ad inventory and advertisers to bid on and purchase the inventory in real time. Continue Reading
A demand-side platform (DSP) is software that allows an advertiser to buy inventory from ad exchanges and manage advertising campaigns. Continue Reading
Ad inventory is the total amount of space that a publisher has available for advertisements at any given time. Continue Reading
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A lot of hot new tools are available today for doing real-time analytics, but QVC found success building a real-time platform by repurposing older, simpler tools. Continue Reading
City Football Group last year replaced paper-based systems with SAP SuccessFactors Employee Central and Performance & Goals and is using SAP Jam for collaboration on projects. Continue Reading
AWS made an unexpected play into the gaming market with Amazon Lumberyard. And AWS' future successes could depend on other market expansions. Continue Reading
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Coined by Google, 'micro-moments' capture a more personalized, tailored experience as we browse the Web on both desktops and mobile devices. Continue Reading
Business teams in countless enterprises are freely availing themselves of the perks of cloud applications, of which there are many, including improved productivity and more efficient business processes. However, the IT departments at many of these enterprises are kept totally out of the loop, exposing these organizations to security risks and wasteful spending. What's a CIO to do to get a grip on her enterprise's cloud inventory? In this issue of CIO Decisions, explore how CIOs are using cloud inventory management to reduce risks, target app consolidation needs and realize greater ROI.
Also in this issue, we take a look at how Hardee's leaves upselling to an algorithm and how Forbes, CBS and other big-name companies use partnerships to drive digital projects. In addition, we get a headhunter's take on how midmarket CIOs can cash in on private equity deals; investigate why taking ethics into account early in the design process should be part of the CIO's agenda; and look into how The New York Times' former CIO broke down the media company's digital barriers.Continue Reading
Deluxe OnDemand stores up to 2 PB on Scality Ring object storage to improve performance while saving millions in its video and audio workflow Continue Reading
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The NYSE outage has been pegged on gateways that were misconfigured for a software release, something that can be prevented with automation. Continue Reading
Marc Staimer of Dragon Slayer Consulting discusses possible use cases for memory channel flash storage in this Expert Answer. Continue Reading
Often undervalued, a well-thought-out incident response program for security breaches gets its due in this tip by Forrester Research. Continue Reading