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Driving brand and demand in Italy
TechTarget offers a network of more than 140 niche technology websites dedicated to providing IT professionals deep, technical content to use in technology purchase decisions, including a dedicated resource section of ComputerWeekly.com/Italy.
It is this combination of globally relevant articles about specific technologies combined with locally relevant news, CIO interviews and case studies, attracts a critical mass of serious IT buyers from across the region.
Through Activity IntelligenceTM – our behavior-based tracking of Italian users across our network on more than 10,000 technology topics – TechTarget enables tech companies to reach, influence and develop pipeline from prospects relevant to their solutions within the region.
In addition, TechTarget has a long-standing partnership with Digital4, a local publisher with the same dedication to providing IT professionals with valuable content to help them make informed IT purchase decisions. Digital4 operates two Italian websites in partnership with TechTarget – SearchDataCenter.it and SearchSecurity.it. Together TechTarget and Digital4 provide reach within the Italian IT market for EMEA marketers tasked with driving pipeline from the region.
B2B marketing programs to maximize ROI in Italy
Find out how you can take advantage of programs that help you reach your marketing objectives and target our highly-targeted audience of IT decision-makers in Italy, including:
- Integrated online brand and demand generation programs available with guaranteed results
- Syndication of in-language assets
- Translation opportunities for editorial and custom sponsorships