The Media Consumption Habits of Technology Buyers

Speakers:
Marilou Barsam, SVP of Client and Corporate Marketing, TechTarget
Isabelle Kane, VP of Media, PJA Advertising & Marketing
Chuck Shaw, SVP, Director of Client Services, ID Media

Video Abstract
Three part webcast series on the differences and similarities in the usage of online content types and information sources during the buying process between IT buyers and marketers. Click here to watch the webcast.

Part I
In Part I of this series, Marilou lays-out a brief abstract of the report along with some general demographic information from the 1,700 IT buyers and 500 marketers surveyed. Then Marilou, Isabelle and Chuck discuss IT buyers overall usage of the internet and the impact the recession had on the way they research online.

Part II
For Part II, Marilou, Isabelle and Chuck explain the differing use of online information sources and content types based on the IT buying stages. They end this part of the webcast by specifying the value of diversified asset portfolio across multiple content types – with a focus on the importance of vendor comparisons.

Part III
In this final Part, Marilou, Isabelle and Chuck take a deeper look at the IT buyers’ use of video, trial software and social networking communities. Also, to conclude this webcast, Marilou wraps-up the report by presenting the key findings taken from the report.

About TechTarget
TechTarget, a leading online technology media company, gives technology providers ROI-focused marketing programs to generate leads, shorten sales cycles, and grow revenues.  With its network of more than 60 technology-specific websites and more than 7.5 million registered members, TechTarget is a primary Web destination for technology professionals researching products to purchase.  The company is also a leading provider of independent, peer and vendor content, a leading distributor of white papers, and a leading producer of webcasts, podcasts, videos and virtual trade shows for the technology market.  Its websites are complemented by numerous invitation-only events.  TechTarget provides proven lead generation and branding programs to top advertisers including Cisco, Dell, EMC, HP, IBM, Intel, Microsoft, SAP and Symantec.