Information technology (IT) media company TechTarget, Inc. (NASDAQ: TTGT) today announced the est ablishment of an Online Marketing ROI Advisory Board to provide the Company with diverse vendor perspectives on major issues impacting online marketing and ROI. The advisory board concept was introduced at TechTarget’s inaugural Online ROI Summit™ held September 20 – 21 at the Palace Hotel in San Francisco. The ROI Summit itself was created by TechTarget to meet the demand for an educational event focusing exclusively on helping IT vendors succeed in the rapidly changing online marketing landscape and survive the pressure of proving the ROI of their online marketing initiatives.
The Board, consisting of senior-level marketing executives from leading IT companies and advertising agencies, will advise TechTarget on the development of products and services to support its established reputation for delivering maximum ROI to IT marketers. Participating IT companies include:
|– Adobe Systems Incorporated||– JWT|
|– Avaya Inc.||– Liquid Machines, Inc.|
|– Business Objects||– Microsoft|
|– CDW Corporation||– Network Appliance, Inc.|
|– EMC Corporation||– OMD Worldwide|
|– Guardium||– PJA Advertising and Marketing|
|– HP||– Sana Security|
|– IBM||– Taleo|
|– IDS Scheer||– Unimax|
“The creation of the Online Marketing ROI Advisory Board supports TechTarget’s ongoing commitment to helping IT marketers measure and improve the ROI of their online marketing investments,” stated Marilou Barsam, SVP of Client /Corporate Marketing . “Assembling a diverse group of IT leaders to support its commitment allows TechTarget to apply the Board’s collective expertise toward the development of products and services that will continue to deliver the most effective online marketing programs.”
Also at the Online ROI Summit, TechTarget unveiled its new tagline “The IT Media ROI Experts™” to an audience of marketing professionals from leading IT companies including ArcSight, Inc.; Brocade; CA, Citrix Systems, Inc.; Data Domain, Inc.; Dell Inc.; Google, Inc.; Intel Corporation; Motorola; Oracle Corporation; Research in Motion Limited; SAP AG; Seagate Technology LLC; Symantec Corporation; TIBCO Software, Inc.; VeriSign, Inc.; WebEx; Websense, Inc. and others.
TechTarget, a leading online Information Technology (IT) media company, provides IT companies with ROI-focused marketing programs to generate leads, shorten sales cycles, and grow revenues. With its network of 43 technology-specific Web sites and over 5 million registered members, TechTarget is a primary Web destination for IT professionals researching which products to purchase. The company is also a leading provider of independent, peer and vendor content, a leading distributor of white papers, and a leading producer of vendor-sponsored Webcasts and Podcasts for the IT market. Its Web sites are complemented by numerous invitation-only events and three magazines. TechTarget provides proven branding and lead generation programs to more than 1,000 advertisers including Cisco, Dell, EMC, HP, IBM, Intel, Microsoft, SAP and Symantec.
TechTarget and the TechTarget logo are registered trademarks of and Online ROI Summit and The IT Media ROI Experts are trademarks of, TechTarget, Inc. All other trademarks are the property of their respective owners.