Technology media company TechTarget, Inc. (NASDAQ: TTGT) today held a conference in London, UK known as The TechTarget®/Google Online ROI Summit™. The event is focused on helping UK marketers by providing them with proven Best Practices for online media campaigns and primary research conducted by TechTarget on both the IT buyers’ technology purchasing intentions, as well as their actual online media consumption habits.
Similar to the bi-annual Online ROI Summit held in the United States for the past 3 years, the UK Summit presented original online marketing case studies delivered by the senior technology marketers who actually conducted the programs, new joint research from the Google-TechTarget Research Project, and collections of online Best Practices based on the TechTarget library of thousands of online marketing campaign results in every major technology market. The session topics included converting leads to sales prospects using online media, “The Google/TechTarget Behavioural Research Project” on information technology (IT) buyer search behavior during their purchase research process, integrating and measuring social media strategies, and insights into technology market trends. To download the full research reports and presentations delivered at today’s Summit, visit the TechTarget technology marketing resource site at, www.TechTarget.com\ForMarketers
“Thank you to all the senior technology marketers who joined us today,” said Marilou Barsam, Senior Vice President, Client Services and Corporate Marketing, TechTarget. “We were thrilled to meet with so many active and interested UK marketing leaders, share our experiences with you, and have such interesting conversations about your business and marketing challenges. We look forward to continuing each conversation.”
The event was attended by more than 100 senior technology marketers from the European offices of top technology providers including; Colt Technologies, EMC, HP, IBM, Microsoft, and SAP. The next Online ROI Summits will be held in San Francisco on October 7 and Boston on October 12, 2010.
To receive full copies of the research and presentations delivered at today’s Summit, please contact us at, +44 (0) 7554 452 935, or 888-274-4111
TechTarget (http://www.techtarget.com), a leading online technology media company, gives technology providers ROI-focused marketing programs to generate leads, shorten sales cycles, and grow revenues. With its network of more than 80 technology-specific websites and more than 8.5 million registered members, TechTarget is a primary Web destination for technology professionals researching products to purchase. The company is also a leading provider of independent, peer and vendor content, a leading distributor of white papers, and a leading producer of webcasts, podcasts, videos and virtual trade shows for the technology market. Its websites are complemented by numerous invitation-only events. TechTarget provides proven lead generation and branding programs to top advertisers including Cisco, Dell, EMC, HP, IBM, Intel, Microsoft, SAP and Symantec.
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