Technology media company TechTarget, Inc. (NASDAQ: TTGT) has formed a strategic partnership with Emagine Médias SARL, the parent company of LeMagIT.fr (www.lemagit.fr), to improve the ability of technology marketers to reach the best technology prospects in the most important markets through TechTarget. LeMagIT.fr has already launched topically focused, co-branded sections of the LegMagIT.fr in the model of TechTarget and began promoting these sections to its 36,000 French enterprise IT pro member base.
The co-branded sections – SearchNetworking.fr, SearchSecurity.fr and SearchStorage.fr – feature French translations of TechTarget’s award-winning technical content for IT decision-makers and local material produced by LeMagIT’s experienced editorial team in Paris. Next month the companies plan to roll out other sections of the website focused on the data center and virtualization markets.
“In LeMagIT.fr, TechTarget has discovered a partner that shares our philosophy of delivering high-quality content on highly targeted websites to attract top prospects for IT advertisers, and has already built an audience with critical mass” TechTarget CEO Greg Strakosch said. “Together, we expect to lead the French market by delivering programs with proven ROI for our customers.”
TechTarget’s EMEA offering already includes more than 1.5 million members, generates 7 million UK page views annually and delivers more than 20,000 enterprise IT leads per quarter. Through its London offices, TechTarget also operates 3 targeted websites for IT professionals in the United Kingdom: SearchSecurity.co.uk™,SearchStorage.co.uk™ and SearchVirtualDataCentre.co.uk™. It also has strategic local language media partnerships in Germany, Italy and the Netherlands.
Created in April 2008, LeMagIT.fr has become the first paying media focusing on IT decision makers. It has an audience of more than 120,000 unique visitors and generates 400,000 page views per month. More than 36,000 subscribers receive the daily newsletter L’EssentielIT. LeMagIT.fr’s qualified readership will be audited by Ipsos IT in February 2010.
TechTarget (http://www.techtarget.com), a leading online technology media company, gives technology providers ROI-focused marketing programs to generate leads, shorten sales cycles, and grow revenues. With its network of more than 60 technology-specific websites and more than 7.5 million registered members, TechTarget is a primary Web destination for technology professionals researching products to purchase. The company is also a leading provider of independent, peer and vendor content, a leading distributor of white papers, and a leading producer of webcasts, podcasts, videos and virtual trade shows for the technology market. Its websites are complemented by numerous invitation-only events. TechTarget provides proven lead generation and branding programs to top advertisers including Cisco, Dell, EMC, HP, IBM, Intel, Microsoft, SAP and Symantec.
© 2010 TechTarget, Inc. All rights reserved. TechTarget and the TechTarget logo are registered trademarks, and SearchNetworking.fr, SearchSecurity.fr, SearchStorage.fr, SearchSecurity.co.uk, SearchStorage.co.uk, SearchVirtualDataCentre.co.uk are trademarks, of TechTarget Inc. All other trademarks are the property of their respective owners.