Technology media company TechTarget, Inc. (NASDAQ: TTGT) today announces the launch of SearchHealthIT.com™, a new website and online social community for healthcare information technology (IT) professionals researching products and technologies for HITECH Electronic Health Record (EHR) regulatory compliance. This site extends the Company’s network of vertical industry technology media, includingSearchTelecom.com™ and SearchCompliance.com™, SearchHealthIT.com will help technology vendors educate healthcare IT buyers on technical products and solutions.
SearchHealthIT.com is a one-stop shop where healthcare IT professionals can learn about products, technologies, regulations, compare available solutions, and collaborate with their peers on best practices for technical implementation. The editorial focus on practical implementation of these technologies and “how-to” articles will be lead by a team of five experienced healthcare journalists, along with an online social community, Health IT Exchange™, as an integral component for technology professionals who need to ask questions, join discussions, and collaborate on the pain points frequently seen by other clinical providers. The site offers a distinct new opportunity for health care technology vendors to deliver their product and solution information through live events, virtual trade shows, and original editorial. Premiere sponsors include HP, Brocade, Qualys, and Research in Motion.
SearchHealthIT.com launches with 184,000 existing members in the healthcare field, representing two-thirds of all US hospitals, with forty-one percent of these members working at large facilities. The site’s extended audience includes TechTarget’s 1.2 million members from the channel reseller and integrator community, who play an integral role in supporting IT purchases and implementation at health care institutions.
“Seventy-two percent (72%) of hospital IT department staff report that EHR will be their top driver for IT purchasing in 2010 and that percent increases as they look beyond this year,” said Andrew Briney, Senior Vice President and Group Publisher of Health Care IT Media, TechTarget, citing the 2010 Impact of Electronic Health Records on Health IT Survey completed in January 2010 on 402 health IT professionals by TechTarget. “SearchHealthIT.com delivers much-needed technical product insight to a rapidly expanding market of health IT professionals. The unique focus on community and education provides advertisers with an ideal opportunity to showcase their brand and build demand for their solutions,” continued Briney.
Healthcare IT leaders should look for us this week at the HIMSS10 (Healthcare Information and Management Systems Society) Conference being held March 1st – 4th at the Georgia World Congress Center in Atlanta, GA. SearchHealthIT.com will be located at Exhibit Booth 1501.
For more information on SearchHealthIT.com media opportunities, please contact Stephanie Corby, Associate Publisher of Health Care IT Media, TechTarget, at 617-431-9354.
TechTarget (http://www.techtarget.com), a leading online technology media company, gives technology providers ROI-focused marketing programs to generate leads, shorten sales cycles, and grow revenues. With its network of more than 60 technology-specific websites and more than 7.5 million registered members, TechTarget is a primary Web destination for technology professionals researching products to purchase. The company is also a leading provider of independent, peer and vendor content, a leading distributor of white papers, and a leading producer of webcasts, podcasts, videos and virtual trade shows for the technology market. Its websites are complemented by numerous invitation-only events. TechTarget provides proven lead generation and branding programs to top advertisers including Cisco, Dell, EMC, HP, IBM, Intel, Microsoft, SAP and Symantec.
© 2010 TechTarget, Inc. All rights reserved. TechTarget and the TechTarget logo are registered trademarks, and SearchTelecom.com, SearchCompliance.com, SearchHealthIT.com, and Health IT Exchange are trademarks of TechTarget Inc.. All other trademarks are the property of their respective owners.