August 31, 2017
Salesforce's Einstein Vision for Social Studio currently only works with Twitter, but other integrations are expected.
March 18, 2017
The share prices of Google and Facebook have held up but recent on-line advertising cancellations will force fundamental change.
July 15, 2016
Pokemon Go is pushing augmented reality closer to enterprise adoption. Also on Searchlight, Microsoft wins in warrant case; Google hit with new charges.
October 12, 2015
Storage is cheap, but that alone cannot justify collecting data forever. In this podcast, IBM's Mike O'Rourke offers ways for dealing with aging data.
Twitter Get Started
Bring yourself up to speed with our introductory content
In this excerpt from chapter four of Introduction to Social Media Investigation: A Hands-on Approach, author Jennifer Golbeck discusses privacy controls on social media. Continue Reading
Social networks have provided visibility for companies and celebrities alike. Here's the secret sauce on using social media to craft a brand awareness strategy. Continue Reading
CISOs need to follow certain enterprise social media best practices if they want to safely maintain public profiles. Expert Mike O. Villegas has ten best practices for social media. Continue Reading
Evaluate Twitter Vendors & Products
Weigh the pros and cons of technologies, products and projects you are considering.
The conversation between VMware employees, customers and end users continues well beyond VMworld 2016. They continue to share tips, give opinions and ask questions via Twitter. Continue Reading
Praise and scorn are plentiful on social media, and Amazon is as susceptible to that treatment as any business. See some recent tweets about AWS. Continue Reading
Social media provides a direct conduit to consumers that can supplement traditional marketing. But it's important to craft that message carefully. Continue Reading
Learn to apply best practices and optimize your operations.
Social network backup tools are hard to find, but they are out there. Like with file data, your organization should make sure its social media data is protected. Continue Reading
Digital marketing works best when campaigns are linked using a omnichannel marketing approach to provide a consistent and frictionless customer experience. Continue Reading
Picking the best social network for your business requires careful planning and knowledge of customer preferences, but doing it right can help expand your company's social media presence in major ways. Continue Reading
Problem Solve Twitter Issues
We’ve gathered up expert advice and tips from professionals like you so that the answers you need are always available.
C&C servers have been replaced with Twitter accounts, which spread the Android Trojan Twitoor to user devices. Expert Michael Cobb explains how to stop this attack. Continue Reading
Companies today know they can't get by with just a call center. And they know adding a website alone won't help much. They know where it's at: to improve customer experience, they'll also need a social media presence, a mobile app -- and they'll need to be reachable by text. A tall order, but nothing technology won't fix, right?
Wrong. Technology won't do a thing for them without a solid business strategy, writes Banafsheh Ghassemi in this chapter of The Multichannel Mandate e-book. That includes identifying the right mobile strategy, breaking down customer data siloes and exploring new technology such as mobile wallets and geolocation tools. Only then will companies be able to provide seamless customer service across communication channels -- serving customers on the phone, on social media and on the website -- without a rep asking them to repeat information they've already given. That, Ghassemi says, is the secret to beautiful customer relationships. Continue Reading
Some CRM vendors have started to demonstrate the power of unified CRM platforms, enabling companies to manage customer data, analytics, financials and more from a single application and get a unified view. But many companies still struggle with siloed customer information that's outdated, poorly managed or poorly integrated with other systems. Customers expect better service from businesses they patronize, and that service should take into account their complete experience with the company.
To get there, businesses need to look at their CRM platforms and address the roadblocks to a unified view. Ashley Smith kicks off this guide with a look at why customer information is often siloed and why fancy technology isn't the only thing needed to solve the problem. Next, Danny Estrada discusses the role proper data integration plays in reaching a 360-degree view of customers. To conclude, Banafsheh Ghassemi provides tangible steps companies can take to understand the complete customer experience. Continue Reading