The latest installment of the TechTarget Media Consumption research series examines the current buying dynamics, behaviors and preferences of IT buyers, while identifying how the current strategies of technology marketers stack up. Comparing responses from more than 1800 IT professionals and 525 marketers worldwide, this study reveals key trends in the research and buying process that can enhance go to market strategies.
2012 media Consumption: Marketing Strategies vs. IT Buyer Demands
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