This paper reveals the questionable tactics and methods that traditional IT media companies (e.g. IDG, UBM) employ when doing business with technology vendors, and specifically, how they are swapping leads with brokers to deliver lead programs, inflating management titles in programs, and “Google baiting” to drive broad, meaningless, and irrelevant page views. These companies disregard marketers’ strategic value by providing a generalized, one-size-fits-all approach to marketing. Unlike traditional IT media companies, TechTarget doesn’t take the cynical view of marketing—instead we recognize the strategic value and intelligence that marketing delivers to their business.
3 Things Traditional IT Media Companies Don’t Want You to Know
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