Resource Library

The latest thought leadership from the leader in tech marketing: Blogs, white papers, videos, customer success stories and more

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Research/Analysis

Intent Data

TechTarget Recognized by Forrester as a Leader Among B2B Intent Data Providers

TechTarget has been named a Leader in The Forrester Wave™: B2B Intent Data Providers, Q2 2023. Using a rigorous multi-criteria evaluation, the Forrester Wave report ranks 14 B2B intent data […]

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Webinars/Events

ABM

Focus Summit: What is the Future of ABM?

Join us on May 16 for a day of valuable sessions dedicated to examining where we are right now with Account-Based Marketing and where AI may be taking us in the near and longer terms.

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Case Study

Healthcare Marketing

How ZeOmega Leveraged an Omni-Channel Strategy with Xtelligent Healthcare from TechTarget
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Case Study

Partner Marketing

How ServiceNow Drives Customer Expansion at Scale Through Partners
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Case Study

Case Studies

How Shure Leverages an Integrated TechTarget Program to Fuel Pipeline and Increase Deal Value by 240%
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Case Study

ABM

How SolarWinds Leveraged the TechTarget Portfolio to Create Intent-based Demand and ABM Programs 
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Webinars/Events

Demand Generation

How Infinidat Drove Pipeline Through Third-Party Validation
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Webinars/Events

Content

17x the Competition: Utimaco’s Guide to Exponential Webinar Growth
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Case Study

Intent Data

How Magna5 Accelerates Sales with TechTarget’s Confirmed Projects to Increase Deal Size by 20%
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Case Study

Case Studies

How Cato Networks Generated 100 New Opportunities and Expanded Their Business Using Priority Engine
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Case Study

Case Studies

How the VMware Tanzu® Team Fueled their ABM Program to Generate 34x ROI using Priority Engine™
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Case Study

Case Studies

8×8 Uses Priority Engine to Enable Channel Partners and Fuel Pipeline
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Case Study

ABM

Verizon ABM with Intent: Frontline Success at Scale
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Case Study

Sales and Marketing Alignment

Pipeline Acceleration at the Marketing + Sales Development Intersection
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Case Study

Intent Data

Growing as a Challenger Brand in a Hot Security Market
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Presentation

ABM

Because Your MQLs Just Won’t Cut It
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White Paper/E-Book

Demand Generation

How to Build, Scale & Evolve the Modern Data-Driven Demand Gen Engine
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Case Study

Intent Data

How Red Hat Closed $7M of Marketing Influenced Pipeline using Priority Engine
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Case Study

Intent Data

Aligning the Power Duo: Boosting Sales and Marketing Success with Priority Engine
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Case Study

Intent Data

High-growth Security Startup Increases MQLs 253%
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Case Study

Intent Data

How DataStax Generated $1M in Pipeline using Priority Engine
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Video

Sales and Marketing Alignment

QTS Data Centers Uses Priority Engine to Break into More Fortune 1000 Accounts
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Case Study

Intent Data

How Rezilion Converts More Marketing Qualified Leads with Priority Engine
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Case Study

Intent Data

How QTS Data Centers Breaks into More Fortune 1000 Accounts with Priority Engine
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Case Study

Sales

Citrix Expands into Greenfield Territories with TechTarget Priority Engine
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Video

Sales

Why Inside Sales Reps Love Priority Engine
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Case Study

Intent Data

How EDB uses Priority Engine to Generate More MQLs for their Target Accounts
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Webinar

ABM

Because Your MQLs Just Won’t Cut It: Cornerstone’s Intent-Driven Transition from Demand to Full-Funnel ABM
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Case Study

Intent Data

How Rich Contacts Leverages Priority Engine to Generate Leads and Enable Sales
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Case Study

Intent Data

How LANSA uses Priority Engine to Build Pipeline and Convert More Opportunities
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Case Study

Intent Data

How WhiteHat Security Increases Targeted Pipeline with Priority Engine and Content Syndication
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Case Study

Intent Data

How ServiceNow Leverages Intent Data to Make Marketing Work Better
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Presentation

Demand Generation

How to Use Email Marketing to Nurture Third-Party Leads
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Case Study

Intent Data

Gain a Seat at the Revenue Table. Forecast Pipeline and Growth with Intent Data
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Case Study

Intent Data

Keep Pace with Evolving Buying Groups and Personas to Close More Deals
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Case Study

Intent Data

Cold Calling Is Dead. How to Understand the Buying Cycles and Adjust to Them
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Case Study

Sales

Sales Loves Priority Engine: Millions of Pipe in 10 Minutes
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Case Study

Sales

SDR Pro Tip: Real Purchase Intent Data from TechTarget Delivers Better ROI
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Case Study

ABM

Zoom Gains Insight into Active Accounts and Buyers to Accelerate Complex Sales
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Case Study

Intent Data

Unitrends Accelerates Sales and Boosts Demand with TechTarget
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Case Study

ABM

How Zoom Finds More Active Buyers and Deals with TechTarget
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Case Study

Intent Data

How Involta Uses TechTarget’s Priority Engine and Content Syndication to Generate More Demand
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Case Study

Intent Data

Advance Sales Through TechTarget’s Intent Data
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Case Study

Intent Data

Intent: The New Currency of Relevance for Marketing and Sales
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Case Study

Intent Data

How to Integrate Intent Data to Achieve “Hybrid” Results
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Case Study

Intent Data

Overcoming the “Innovator’s Dilemma”: Operationalizing a Fully Integrated Demand Gen Engine at Druva
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Case Study

ABM

Fuze Opens the Aperture to Target More Active Accounts in Their Market
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Case Study

Intent Data

How AppNeta Drives Growth with Priority Engine
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Case Study

Intent Data

Yellowfin Triples Engagement with Priority Engine
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Case Study

Intent Data

Rapid7 Acquires New Contacts and Improves Open Rates with Priority Engine
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Case Study

Intent Data

Priority Engine Provides Net New Accounts for Dell EMC
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Case Study

ABM

How Veeam Uses Priority Engine to Evolve Their ABM Sales Motions
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Case Study

Intent Data

How Masergy Energizes Inside Sales with Intent Data
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Case Study

Intent Data

What an Actual Marketing Transformation Really Looks Like: TIBCO’s 3-year Intent-Driven Journey to Excellence
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Case Study

ABM

Intent-Fueled Account-Based Everything: How Fuze Builds, Runs and Optimizes High-Performing ABM at Scale
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Case Study

Intent Data

Diamanti Achieves Sparkling Growth with Priority Engine Intent Data
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Presentation

Sales Enablement

Data-Driven Best Practices from Inside Sales Leaders
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Case Study

Integrated Marketing

“Phoenix Rising”– Druva Builds Fully Integrated Demand Generation Engine for Increased Revenue and Consideration
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Case Study

Intent Data

Mitel Boosts SQLs with TechTarget’s Priority Engine and TargetROI Solutions
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Case Study

ABM

WhiteHat Security: Using Advanced Account Insights for Effective ABM
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Case Study

Intent Data

Mitel Leverages TechTarget’s Purchase Intent Insight to Build Pipeline in EMEA
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