Creating and growing an online community—particularly in the IT space—is both an art and a science. While IT heavy hitters like SAP, Microsoft, IBM and Cisco have figured out how to create vibrant and engaged online customer communities, many IT marketers still struggle with finding the right formula for community success. The following six recommendations are meant to provide you with the strategic foundation required to build a successful online community.
Six Strategies for Building a Successful Online Community
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