This new research brief is the first installment of a four-part TechTarget Global Marketer Services series that helps technology marketers better understand the unique composition and research preferences of IT buyers across 10 different geographies. Download this research brief to get a full profile of the International IT Buyers you are marketing to and find answers to important questions that have implications for your go-to-market strategies.
Understanding and Influencing the International IT Buyer (Part 1: Common attributes of international IT buyers)
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