Understanding and Influencing the International IT Buyer (Part 2: shifting behaviors in international buyer research and engagement)

Understanding and Influencing the International IT Buyer (Part 2: shifting behaviors in international buyer research and engagement)This research brief explores the shift EMEA and APAC IT buyers are taking towards online environments for research and vendor engagement. Learn about the new research behaviors and preferences of the international IT buyer and how you can leverage this information enhance your international marketing strategies.

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