When Worlds Converge: Similarities in Brand Reception and Media Consumption of IT and Personal Technology Buyers

When Worlds Converge: Similarities in Brand Reception and Media Consumption of IT and Personal Technology BuyersThis Media Consumption Report survey was fielded to a combined audience of both enterprise IT and personal technology buyers. The goal of this study was to establish whether there are similarities in how IT buyers and personal consumers respond to brand advertisements as well as general content offers in online media.

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