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By Kristen Lee Evaluate Oct 01, 2015

Location-based tools could boost timely medical responses

Beyond improving disaster response, location-based tools also have the potential to enhance emergency medical services and telemedicine, an expert said. Continue Reading


By Beth Pariseau News Sep 15, 2015


By Nathan Lamb Manage Sep 09, 2015

Location data adds context for Web personalization

Location technologies can provide another layer of context for serving up Web personalization, but it may require updating systems and strategies. Continue Reading


By Steve Robins ,Lauren Horwitz ,Tim Ehrens Get Started Sep 04, 2015

Keep consumers close with mobile location-based services

When stores first began setting up websites, customers suddenly had more flexibility. They could compare prices and make purchases without ever leaving the house. But the online experience didn't replace the ... Continue Reading


By Matt James Evaluate Sep 01, 2015

Mobile location-based services require customer trust

Mobile location-based services enable companies to enlist data for greater insight about their customers. But success in LBS isn't guaranteed. Continue Reading


By Lauren Horwitz Manage Aug 05, 2015

Mobile content strategy must incorporate location, context

Today, companies need to develop a mobile content strategy that incorporates attributes, such as a user's location and context, to be meaningful. Continue Reading


By Lauren Horwitz Manage Jul 23, 2015

Location-based service apps yield trove of information

When customers come into a store with offers from location-based service apps, like mobile wallets, it indicates a new level of buying intention greater than just window shopping. Continue Reading


By Steve Robins Manage Jul 16, 2015

Using the secret sauce of mobile location-based services

Location-based services offer a powerful new way to deepen customer loyalty and up-sell to consumers. But companies still have a distance to travel with LBS. Continue Reading


By Craig Stedman Manage Aug 28, 2015

Cloud-based BI plans often hinge on where data is located

Is a cloud BI and analytics strategy the right choice for your organization? That may depend on whether your data is on-premises or already in the cloud. Continue Reading


By Caroline Donnelly Aug 28, 2015

Demand for datacentre co-location services rises, as enterprise outsources more IT

Demand for co-location services is rising, with enterprises preparing to pay more to outsource their IT, 451 Research reveals Continue Reading