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Mar 07, 2001

Marketing talk

The marketing director bounds into your office for a chat about e-marketing. What's your response? Do you say, "Yes, I was just... Continue Reading


Feb 28, 2001

Email marketing

One-to-one marketing can be effective in getting the right offer to the right person at the right time. But will recipients come... Continue Reading


Manage Jun 23, 2004

Marketing Effectiveness Learning Guide

Marketing Effectiveness Learning Guide Continue Reading


Manage Mar 08, 2001

Marketing Automation Primer

Marketing Automation Primer Continue Reading


Manage Nov 12, 2001

Marketing through a recession

Marketing through a recession Continue Reading


Evaluate Dec 04, 2014

Why are marketers treating mobile marketing as an afterthought?

Companies need to stop treating mobile marketing as an afterthought in their overall marketing strategies. Continue Reading


Manage Jun 04, 2008

The influencer marketing approach

This chapter from "Influencer Marketing" explains how marketing has changed and why marketers must now target influencers in the market in order to reach consumers. Continue Reading


By Geneva Stephens Evaluate Dec 08, 2014

Players in the 2015 marketing automation software market

CRM platforms are reaching further and further into the marketing domain. What does the merging of capabilities mean for 2015? Continue Reading


Manage Oct 20, 2005

Methods for marketing success

Get expert advice on how to improve your marketing strategy in this excerpt from Chapter 4, The Measure of Marketing from High Performance Marketing by Dr. Naras Eechambadi. Continue Reading


By Barney Beal News Jan 18, 2005

Uniting marketing and IT

Getting IT and marketing to work together will be increasingly important this year as new marketing technology investments are made. Continue Reading