Searching all of TechTarget| 70,254 results for "marketing"


By Steve Robins Manage Jul 01, 2015

Don't get tangled in marketing metrics

Marketers can get too caught up in measuring everything. They need to find the right KPIs to track performance and drive revenue. Continue Reading


By Ernan Roman Manage Jul 23, 2015

Personalized marketing rooted in customer insight

Knowing as much as possible about customers is the first step in personalized marketing. But these practices mean nothing without customer trust. Continue Reading


By Simon Quicke Jul 22, 2015

Lenovo evolves mid-market approach

With mid-market customers looking for more support Lenovo is calling on its channel to exploit the opportunity Continue Reading


News Jul 17, 2015

Marketing success hinges on emotional connections

In this book excerpt, consultant David Forbes advocates that companies focus on understanding what motivates consumers when marketing their products. Continue Reading


By Tim Ehrens Get Started Jul 06, 2015

CRM and marketing: Terms you should know

What is a marketing-qualified lead? Do you know what constitutes a 360-degree view of the customer? This glossary highlights these marketing terms and others. Continue Reading


By Colin Steele News Jun 05, 2015

WYOD arrives as wearables market matures

Wearable devices might be the next big trend, but they still have limited functionality in the enterprise. As new use cases emerge, WYOD will gain more traction. Continue Reading


By Nathan Lamb News Aug 01, 2015

Content management systems augment digital marketing tools

Progress Software is beefing up digital marketing tools for its Telerik Sitefinity platform, and other content management news. Continue Reading


By Bryan Barringer Evaluate May 29, 2015

Digital rules when marketing a small business

SearchCIO small business columnist Bryan Barringer offers a primer on marketing a small business in the digital age. Continue Reading


Get Started Jul 23, 2015

How has the cloud appliance market evolved in the last few years?

The terminology used to describe a cloud appliance is constantly changing, so users need to pay attention to the added features that differentiate them. Continue Reading


By Antone Gonsalves News Jul 23, 2015

VMware NSX sales a positive sign for SDN market

VMware has reported growing NSX sales, the latest indicator that the SDN market has momentum. Rival Cisco has also reported rising SDN platform sales. Continue Reading