Searching all of TechTarget| 82,014 results for "marketing"


By Peter O'Kelly Manage Jul 27, 2016

What went wrong in the wiki market?

The wiki market was a central part of the enterprise 2.0 wave, but faded away before taking hold. But its defining characteristics did seep into other collaboration tools. Continue Reading


By Eddie Lockhart Evaluate Aug 17, 2016


By Lauren Horwitz Manage Jul 28, 2016

Salesforce marketing automation makes one-to-one marketing a reality

Salesforce marketing automation is helping companies make communications less brute force, more personalized. But there are still kinks in the chain. Continue Reading


By Jacob Gsoedl Get Started Jul 18, 2016

Buyer's checklist to the hyper-converged market

As the hype around the hyper-converged market persists, more storage administrators are evaluating the systems to determine whether they truly provide cost savings, simplified management and easy scalability. But ... Continue Reading


By Steve Robins Manage Jul 14, 2016

Digital marketing software market features dizzying array of M&A

With a flurry of mergers and acquisitions in the digital marketing space of late, the question is whether the marketing acquisitions will truly augment existing platforms. Continue Reading


By Lauren Horwitz News Jul 18, 2016

Companies sidle up to customers with marketing personalization

Salesforce Marketing Cloud is helping companies inch closer to customers, particularly with tactics like marketing personalization. Continue Reading


By Nick Lewis Get Started Jun 28, 2016

The problem with Badlock and branded vulnerability marketing

Branded vulnerability marketing, such as in the case of Badlock, can raise challenges for responsible disclosure. Expert Nick Lewis explains the problems it creates. Continue Reading


By Lynn Haber News Apr 25, 2016

Focus on the "M" in SMB market

The SMB market is a mixed bag this year, with spending declines forecast for small businesses and increased IT spending expected for mid-size companies. Continue Reading


Evaluate Aug 25, 2016

'Multihoming' costs a factor in platform competition for market share

How many platforms can compete in a market niche? What are multihoming costs? Sangeet Paul Choudary explains some of the basics of platform competition. Continue Reading


By Steve Robins Evaluate Aug 22, 2016

How to sell marketing ROI to your internal stakeholders

The more complex a marketing project is, the more likely it is that you will need to work closely with other areas like sales, IT and finance. Here's how to do so successfully. Continue Reading