Searching all of TechTarget| 70,713 results for "marketing"


By Steve Signoff Manage Sep 01, 2015

Communication essential to sales and marketing alignment

A lack of communication between sales and marketing teams can derail internal processes. Here's how to ensure collaboration between the two factions. Continue Reading


By Jessica Sirkin News Aug 26, 2015

Maxymiser joins Oracle Marketing Cloud

Oracle acquired CRM company Maxymiser to be part of the Oracle Marketing Cloud. Maxymiser specializes in testing, targeting and personalizing marketing. Continue Reading


By Steve Robins Manage Jul 01, 2015

Don't get tangled in marketing metrics

Marketers can get too caught up in measuring everything. They need to find the right KPIs to track performance and drive revenue. Continue Reading


By Rich Castagna Evaluate Aug 03, 2015

Taking stock of the cloud storage market

Rich Castagna takes a closer look at the impact of cloud storage, what's preventing more widespread adoption, and the potential of the technology. Continue Reading


By Ernan Roman Manage Jul 23, 2015

Personalized marketing rooted in customer insight

Knowing as much as possible about customers is the first step in personalized marketing. But these practices mean nothing without customer trust. Continue Reading


By Simon Quicke Jul 22, 2015

Lenovo evolves mid-market approach

With mid-market customers looking for more support Lenovo is calling on its channel to exploit the opportunity Continue Reading


News Jul 17, 2015

Marketing success hinges on emotional connections

In this book excerpt, consultant David Forbes advocates that companies focus on understanding what motivates consumers when marketing their products. Continue Reading


By Tim Ehrens Get Started Jul 06, 2015

CRM and marketing: Terms you should know

What is a marketing-qualified lead? Do you know what constitutes a 360-degree view of the customer? This glossary highlights these marketing terms and others. Continue Reading


By Brian Holak News Aug 28, 2015

Will stock market instability incite IT strain?

Wall Street's roller-coaster week has left many unnerved. Does this stock market volatility spell trouble for IT budgets and tech companies? Also in Searchlight: Google fights claims of market abuse; Windows 10 ... Continue Reading


By Warwick Ashford Aug 28, 2015

Google denies abusing dominant market position in Europe

Internet giant says the preliminary findings of the EC's investigation into its business practices are “wrong as a matter of fact, law and economics" Continue Reading