Searching all of TechTarget| 82,226 results for "marketing"


By Steve Robins Manage Sep 26, 2016

Sales-marketing alignment fuels successful account-based marketing

Account-based marketing has been successful in boosting sales and helping marketers personalize messaging, but it requires alignment between departments that is often lacking. Continue Reading


By Alex Scroxton Sep 26, 2016

Growth in UK smartphone market levels off

Deloitte’s annual study of UK consumer mobile habits reveals that more than 80% of Brits own or have access to a smartphone, and growth is levelling off Continue Reading


By Ramin Edmond News Sep 22, 2016

User environment management market heats up

User environment management is a key part of controlling users' virtual desktop profiles and settings. To catch up with the likes of VMware and LANDesk, Citrix made its own UEM acquisition this month. Continue Reading


By Peter O'Kelly Manage Jul 27, 2016

What went wrong in the wiki market?

The wiki market was a central part of the enterprise 2.0 wave, but faded away before taking hold. But its defining characteristics did seep into other collaboration tools. Continue Reading


Sep 05, 2016

MicroScope: Opportunities in the printer market

This month MicroScope takes a look at the printer market and the opportunities it offers those in the channel that take the right approach. Continue Reading


By Eddie Lockhart Evaluate Aug 17, 2016


By Lauren Horwitz Manage Jul 28, 2016

Salesforce marketing automation makes one-to-one marketing a reality

Salesforce marketing automation is helping companies make communications less brute force, more personalized. But there are still kinks in the chain. Continue Reading


By John Ladley Evaluate Sep 28, 2016

Examining the top data governance tools on the market

Expert John Ladley examines the leading data governance software products, comparing and contrasting their features to help you determine which tool will best meet your needs. Continue Reading


By Ramin Edmond News Sep 27, 2016

PC market decline forces devices to evolve

Despite the well-documented decline of the PC market, opportunities around 2-in-1s, niche markets and Windows 10 arise to keep businesses buying new computers. Continue Reading


By Simon Quicke Sep 23, 2016

Data market tempting some fresh channel blood

All the talk of big data and analytics over the last couple of years has led to the emergence of more data specialists Continue Reading