Searching all of TechTarget| 80,557 results for "marketing"


By Lynn Haber News Apr 25, 2016

Focus on the "M" in SMB market

The SMB market is a mixed bag this year, with spending declines forecast for small businesses and increased IT spending expected for mid-size companies. Continue Reading


By Carl Setterlund News Apr 20, 2016


By George Crump ,Marc Staimer ,Jon Toigo Evaluate Mar 07, 2016

Master the hyper-converged market

It wasn't that long ago when the hyper-converged market was dominated by a small number of startups and, when it came to options, IT pros didn't have a lot to choose from. The hyper-converged market featured mostly... Continue Reading


By Steve Robins Manage Apr 26, 2016

Don't alienate customers with forced context marketing

Using data for context marketing can help target new prospects and retain existing customers. But companies have to travel the line between effective and intrusive. Continue Reading


By Spencer Smith Evaluate Feb 23, 2016


By Jennifer Anaya Get Started Apr 14, 2016

Channel marketing plan a must for partners

A well-honed marketing plan provides insight into who your customers are, what they need and how you can help them with what you know and what you sell, Jennifer Anaya writes. Continue Reading


By Marissa Comeau Get Started Apr 08, 2016

Charting a course for the hyper-converged market

From the basic principles of hyper-convergence to the competitive nature of the hyper-converged market, get started on your path to hyper-converged enlightenment with these five tips. Continue Reading


By Simon Quicke Jan 11, 2016

Unify aiming for mid-market

Comm specialist is looking to being on board more partners as it plans to break out of its SME stronghold Continue Reading


By Katherine Finnell News Mar 08, 2016

What's really driving the UC and collaboration market

The cloud, APIs and mobility are the major trends coming out of Enterprise Connect. Analysts break down how these trends are impacting the UC and collaboration market. Continue Reading


By Lynn Haber Get Started Mar 08, 2016

Marketing on the cheap: Pointers for channel partners

Channel partners can minimize their marketing expenditures by focusing on their existing customers, according to author Joseph Jaffe. Continue Reading