TechTarget Magnifier: Greater ROI than any other media program on the planet

Superhero of sales and marketing departments

Making better use of your marketing content, TechTarget Magnifier ensures that interested IT pros see more than just one asset. By delivering your content to the appropriate person and then re-messaging to maximize demand, TechTarget Magnifier cultivates each prospect’s interest in your product, and prioritizes them before sending to your sales force in real-time.

A powerful media program to generate
better leads, faster

How TechTarget Magnifier works

Generates leads from multiple content assets
At the core of the TechTarget Magnifier program are multiple content assets which support your lead generation campaign. TechTarget Magnifier uses your assets, including white papers, data sheets, case studies and trial software to establish a multi-touch e-mail campaign.

Re-messages leads with focused, relevant content
Once a prospect views their first content piece, they are notified of other relevant content via a Research Assistant e-mail within 24 hours. Subsequent Research Assistant e-mails are sent over the course of several weeks, each featuring new assets—prospects are never e-mailed twice with the same message or content asset. This re-messaging nurtures prospects and ensures you stay top-of-mind as they compile a short list of potential technology vendors.

Delivers top prospects immediately
Using a revolutionary combination of each prospect’s activity and demographics, highly qualified leads are identified automatically. These top prospects are delivered to you via real-time lead alert e-mails. Your sales team can act immediately on hot prospects, while relying on TechTarget Magnifier and LeadPRISM technologies to nurture the rest.

TechTarget LeadPRISM makes it possible
TechTarget LeadPRISM is a comprehensive set of state-of-the-art tools and services designed to help IT marketers capture and manage leads generated through TechTarget media. These tools enable marketers to capture leads, assess their level of engagement and strategically map next steps. TechTarget LeadPRISM’s services automate lead delivery and provide instant insight into prospects’ demographics and behaviors, allowing for more efficient prequalification and prioritization.