activity intelligence Archives

Tapping into Real Buyer Activity and Behavior to Drive Better B2B Marketing and Sales Results in 2021

Posted on February 2, 2021 at 3:33 pm.

While quarantining and lockdowns are hopefully temporary, the move to digital that has erupted during the pandemic seems to be here to stay. As the buyer’s journey becomes increasingly more […]

How do Marketers Evaluate Intent Data? Go to the Source

Posted on May 10, 2016 at 1:39 pm.

Written by Garrett Mann

There are many choices marketers have when it comes to data, but the truth is; data is only as good as its source. Understanding just how the data you possess […]

Tech Marketer Talks: Data-Driven Marketing across the Globe – Rackspace ANZ

Posted on May 26, 2015 at 2:37 pm.

Written by Sandra Nangeroni

Daniel Sutic is the Program Marketing Manager at Rackspace ANZ (Australia and New Zealand) and responsible for driving revenue, increasing retention and product adoption through effective lead generation programs for […]

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