In today’s data-driven world, technology marketers have more tools than ever at their disposal to help them identify their ideal prospect profiles. Yet many continue to perpetuate hierarchical notions of […]
Today it’s hard to imagine a marketing or sales strategy that doesn’t include personas. It makes sense: know your target buyers’ typical profile, what’s made them tick historically, and then […]
With the shift to Account Based Marketing (ABM) being the priority for many B2B marketers, do buyer personas still matter? The short answer: yes, and this post will explain why. […]
