Recently, the TechTarget sales organization had the privilege of hosting one of our clients, a Business Development Executive from a leading Technology Distributor, to discuss his experiences generating quality engagements […]
New technologies are a great thing. Often they lead to new ways to approach issues and can be disruptive as well as additive to success. They lead to new and innovative ways […]
Throughout the course of 2015, we’re bringing TechTarget’s marketing insight and energy to over 8 cities worldwide. Our next stop will be in North Carolina’s Raleigh-Durham area – right in […]
Daniel Sutic is the Program Marketing Manager at Rackspace ANZ (Australia and New Zealand) and responsible for driving revenue, increasing retention and product adoption through effective lead generation programs for […]
Last Thursday, May 7th, we hosted our 35th TechTarget ROI Summit in Austin, TX. Over 80 of the area’s top tech marketers convened for a morning event chock-full of invaluable […]
Marketing activities generate data, but intelligence turns data into deals. The technology purchasing landscape has evolved and buyers have the ability to evaluate vendors with little interaction with sales. Because […]
The notion of the marketing and sales funnel has been around for close to a century. While some have implied that the funnel is an antiquated metaphor for today’s marketer, […]
Most well-intentioned B2B technology marketers put the best interests of their customers ahead of everything else. These customer-centric marketers spend an extraordinary amount of time, effort and resources to better […]
