Tech Marketer Talks: Driving Digital Growth and Actionable Marketing Opportunities across Asia-Pacific – LogRhythm

Joanne Wong is a technology marketing veteran. When she joined LogRhythm as its Singapore-based Asia Pacific marketing director, she quickly learned a lesson: a bigger marketing team doesn’t always mean […]

What’s Your Lead Definition Costing You?

lead definition cost

Confession: What keeps me up at night as a marketer is the fact that sales can and will sell without us (aka marketing). Maybe not as much… maybe not as […]

Marketing and Sales Alignment for Grown-Ups

EDITOR’S NOTE: This post is part of our “Smarter Sales and Marketing” series, a regular feature where technology marketing and sales experts will be sharing insight, tools, and best practices to help today’s leaders better […]

It’s Time to Ditch the Phone Book Approach to Sales and Marketing

Most well-intentioned B2B technology marketers put the best interests of their customers ahead of everything else.  These customer-centric marketers spend an extraordinary amount of time, effort and resources to better […]

How Do You Bridge the Marketing-Sales Gap? Advocates!

marketing sales handoff

The marketing and sales lead handoff is a topic we’ve been talking about for a long time. While the right way to do it and what it entails continue to […]