4 Ways Data is Enhancing Marketing’s Relationship with Sales in EMEA

Quality data

Insight from marketing leaders at TechTarget’s London ROI Summit Data is an essential component to any MarTech infrastructure, and investment in good quality data is crucial to the pipeline value […]

How 5 Clear Principles for Digital Demand Marketing Success Help the SAS Marketing Team Win in APAC

SAS digital demand

Digital marketing is difficult. And with ever-more sophisticated MarTech stacks, multitudes of new data sources and challenging management expectations, it’s getting more complex every year. The good news is there’s […]

A Sales Tool your Channel and Resellers Will Thank You for

qualified sales opportunities thank marketing and sales

Recently, the TechTarget sales organization had the privilege of hosting one of our clients, a Business Development Executive from a leading Technology Distributor, to discuss his experiences generating quality engagements […]

5 Ways Marketing and Sales Can Get Started on the Right Foot

marketing and sales alignment

The end of every June at TechTarget marks the initiation of a brand new sales team that has just completed a comprehensive sales training and on-boarding program (i.e. sales boot camp). […]

What’s Your Lead Definition Costing You?

lead definition cost

Confession: What keeps me up at night as a marketer is the fact that sales can and will sell without us (aka marketing). Maybe not as much… maybe not as […]

Why Marketing Productivity Matters Just as Much as Sales Productivity

marketing productivity

EDITOR’S NOTE: This post is part of a series of posts from Alex Gorbansky, CEO of Docurated who will be sharing his expertise around marketing productivity and platforms to better help our audience […]

Teach Your Organization to “Just Say No” to Clipart

clip art

Years of customer relationship building, brand management and creative strategy are just no match for the use of goofy cartoons, people icons that oddly have no faces and nonspecific renditions […]

Marketing and Sales Alignment for Grown-Ups

EDITOR’S NOTE: This post is part of our “Smarter Sales and Marketing” series, a regular feature where technology marketing and sales experts will be sharing insight, tools, and best practices to help today’s leaders better […]

How to Talk so Sales Wants to Listen… and Learn

sales and marketing communication - listen

I recently came across a Ted Talks video by Julian Treasure, a top-rated international speaker on   “How to talk so people want to listen” .  It got me thinking about […]