3 Questions to Ask Before Doing an Outsourced Telemarketing Lead Acquisition Campaign

outsourced telemarketing questions

Since account-based marketing (ABM) is such a hot topic, marketers feel pressure from sales teams (and the VP) to do something around target account penetration. In response, telemarketing has made a […]

2016 Resolutions for B2B Marketers

new year's marketing resolutions

The New Year is the perfect time to start fresh and set some new goals for yourself. So in the spirit of things, I’ve laid out a few New Year’s […]

There Are No Secrets to Great Marketing

It’s true – there are no secrets to great marketing.  Everything that we, as marketers, do is on public display (and if it’s not, is it really marketing at all?). […]

Marketing and Sales Alignment for Grown-Ups

EDITOR’S NOTE: This post is part of our “Smarter Sales and Marketing” series, a regular feature where technology marketing and sales experts will be sharing insight, tools, and best practices to help today’s leaders better […]

7 Steps to Digital Marketing Success

As digital marketing has unfolded it has been full of promises to simplify our lives, but the reality is that digital marketing has complicated them more than ever. As a result, […]

Tech Marketer Talks: Ashlea Marrow, Websense

Tech Marketer Talks Ashlea Marrow

Ashlea Marrow is a Field Marketing Specialist with Websense, Inc. As a member of the field marketing team, Ashlea shares her inside perspective on what she and her team are doing to […]

Intelligence Driven Marketing Returns to the Bay Area

Intelligence Driven Marketing

Following successful events in Austin and Japan to kick-off 2014, the TechTarget ROI Summit world tour is in full swing. Since 2007, TechTarget has been hosting these summits for technology […]

Why marketing data is useless without intelligence

data vs. intelligence

Is data enough? If you are a technology marketer, you have no doubt heard that Big data is going to change your life. There is certainly a never-ending supply of […]

Using customer insight to make data-driven marketing decisions

Has the implementation of your marketing plan become routine—spending more on current programs if the marketing budget increases and pulling back as budgets tighten? Regardless of the size of your […]

What if marketing had a “check engine” light?

I started my car this morning to head to work and the dreaded “check engine” light decided to turn on.  Aaaaaargh!  Not the best way to start my day, but […]