persona-based content development

Where to Look for Competitor Content Gaps to Build up your Content Portfolio

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competitor content gap analysis

Marketers are creating and sharing content more than ever before. In fact, 70 percent of B2B marketers say they are creating more content now than they were just a year […]

Audience Segmentation in Research-Based Content Marketing

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Audience Segmentation in Research-Based Content Marketing

Original research can fuel effective content marketing campaigns. B2B audiences, in particular, value original research because it offers that rare but high-impact form of persuasion: objective, independent, third-party, peer-based opinion. […]

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