Multi-Threading: Successfully Bring Buying Teams Together
Data shows that B2B buying decisions are made by collaborative groups – and the number of people within these buying groups is growing. According to Gartner, an average of 11 […]
A Short Guide to ABM Engagement, Part 1: Sales
Part of a three-part guide exploring some typical areas of difficulty organizations experience on the ABM development journey. Part 1 covers Sales, Part 2 covers Marketing and Part 3 covers […]
A Short Guide to ABM Engagement, Part 2: Marketing
Part of a three-part guide exploring some typical areas of difficulty organizations experience on the ABM development journey. Part 1 covers Sales, Part 2 covers Marketing and Part 3 covers […]
Get the Most Out of Purchase Intent Data from the Start
Based on the webinar: Delivering on The Promise of Intent: Applying Real Insights to Accelerate Marketing & Sales Results. The purchase intent data ecosystem is evolving quickly, with a growing […]
5 Expert Tips for Recovery and Growth in B2B Marketing and Sales
In these times of uncertainty, it’s understandably easy to veer off course or be unsure of what lies on the path ahead. In the early stages of the pandemic, many […]
5 Major Considerations for Scaling ABM Impact Right Now
As marketers, we live in two worlds. We need to both envision the future and deliver all along the way to it. Over the last several years, these competing viewpoints […]
Roundup: Navigating the New Normal in B2B Marketing and Sales
The current business climate has really thrown a wrench in marketing initiatives this year. While the future as we know it may be unclear, one thing is certain – if […]
5 Reasons Why B2B Marketing and Sales Teams Will Progress Faster with Intent Data in 2019
2018 felt like a year of fits and starts around issues like GDPR, data integration, systems automation, marketing attribution and more. The silver lining is that the hard work is […]
Behavioral Data is the Key to Nurturing, ABM and Sales Enablement Success – Paris Priority Engine User Group
After hosting a number of sessions in the US, London and Munich, TechTarget hosted its first Priority Engine user group in Paris this past month. A panel of B2B technology […]
Marketing and Sales Alignment is the First Step to a More Agile ABM Program
Align Sales and Marketing for ABM Agility A crucial cornerstone when launching an ABM program is alignment. Before implementing ABM, successful marketing practitioners must make sure that they’re aligned with […]
