Marketing and Sales Alignment for Grown-Ups

EDITOR’S NOTE: This post is part of our “Smarter Sales and Marketing” series, a regular feature where technology marketing and sales experts will be sharing insight, tools, and best practices to help today’s leaders better […]

It’s Time to Ditch the Phone Book Approach to Sales and Marketing

Most well-intentioned B2B technology marketers put the best interests of their customers ahead of everything else.  These customer-centric marketers spend an extraordinary amount of time, effort and resources to better […]

Smarter Sales and Marketing: 2014 Success Hacks for 2015 Action

smarter sales and marketing succesful hacks

EDITOR’S NOTE: This post is part of our “Smarter Sales and Marketing” series, a regular feature where technology marketing and sales experts will be sharing insight, tools, and best practices to help today’s leaders […]

Breaking Bad… Marketing Habits

As a marketer, have you ever wondered whether or not you’re doing your marketing right?  I’ll admit, I second guess myself all the time: Am I building the right content? […]

One 3-Hour Event to Fuel Your Marketing Strategies for the Next 4 Quarters

TechTarget Boston ROI Summit

Boston-area technology marketers and sales reps: These are the most important 3 hours you will spend getting ready for the next year Join us for our annual Boston ROI Summit and […]

Tech Marketer Talks: Ashlea Marrow, Websense

Tech Marketer Talks Ashlea Marrow

Ashlea Marrow is a Field Marketing Specialist with Websense, Inc. As a member of the field marketing team, Ashlea shares her inside perspective on what she and her team are doing to […]

Evolving Trends From TechTarget ROI Summits in Europe

London ROI Summit trends

Last week, TechTarget had its biggest London ROI Summit by far, following successful summits in Paris and Munich. TechTarget has been running European summits for 4 years, but this year, there were 3 […]

Tech Marketer Talks: Nick Panayi, CSC – Part 2

Tech Marketer Talks marketing technology

Nick Panayi is the Director of Global Brand & Digital Marketing at CSC.  His areas of responsibility include global brand management, CSC.com, digital content management, marketing programs, marketing operations and marketing automation. […]