Why Most Publishers Can’t Deliver Precise Intent Data
Are all “Walled Gardens” alike? Even though Google continues to push out its end-of-cookies date – for lack of any adequate replacement for advertising targeting – we’ve been hearing more […]
The Importance of Audiences (and Their Data) in Supporting B2B Outcomes
In B2B right now, there are two divergent concepts of how a company can efficiently maximize access to more of the currently active demand present in its markets via purchase […]
TechTarget and BrightTALK Together: Engaging More Active Buyers with the Content They Prefer
Say you just bought a new Peloton and want to learn how to use it. You have a choice: Watch a video, read the manual or Zoom with an expert. […]
How Rich Contacts Leverages Priority Engine to Generate Leads and Enable Sales
An interview with successful technology sales and marketing innovator, Simon Watson, Managing Director and Founder of Rich Contacts Rich Contacts is a B2B sales agency providing a wide range of […]
How 128 Technology Increased Lead Generation by 20x with Priority Engine
An interview with successful technology sales and marketing innovator Kenny Dellovo, Lead Development Manager at 128 Technology 128 Technology’s innovative networking solution enables enterprises and service providers to build service-centric […]
Better ABM from Better Data: Using Data to Build a Propensity to Buy Model
This is Part 2 of a 3-part series from TechTarget and HG Data on how to drive better Account-Based Marketing ROI from Technographics and Real Purchase Intent. Please see Part 1 on Using Data to Develop Target […]
Better ABM from Better Data: Using Data to Develop Your Target Account Profile
This is Part 1 of a 3-part series from TechTarget and HG Data on how to drive better Account-Based Marketing ROI from Technographics and Real Purchase Intent. Please see Part 2 on […]
Why Quality Editorial Content Matters When Capturing Real Technology Purchase Intent
Over the last couple of years we’ve witnessed an influx of insufficient quality content and a rise of generic uninformative news splashed across the web for the purpose of volume […]
The Real Deal: The Power of Purchase Intent Insight – TAKE 5
As I have laid out in my previous posts on this subject, I have another new story to share about the power of purchase intent insight – this time relative to recent […]
How 5 Clear Principles for Digital Demand Marketing Success Help the SAS Marketing Team Win in APAC
Digital marketing is difficult. And with ever-more sophisticated MarTech stacks, multitudes of new data sources and challenging management expectations, it’s getting more complex every year. The good news is there’s […]
