Customer data News
September 15, 2017
This is a guest blogpost by Vera Loftis, UK managing director, Bluewolf The availability of real time customer data and the increasing capability of companies to analyse and create actionable ...
September 12, 2017
While doing preparation work for GDPR, organizations should look at the Equifax breach and understand they would have to notify customers of a problem much sooner.
August 16, 2017
Talk about protecting customer data and intrusion protection is common. Stealing source code is harder to acknowledge, but equally important to keeping a business in business.
July 14, 2017
News roundup: An AWS S3 bucket leak containing personal data of millions of Verizon customers was exposed to the public. Plus, DNC hack victims are suing the Trump campaign, and more.
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Channel partners can help customers monetize their data. Read on for insight into the distinct data monetization paradigms that can help them get started. Continue Reading
To bring a blockchain implementation to fruition, CIOs will need to tee up a proof of concept and a field test before going to full production. It won't be easy. Continue Reading
Salespeople live and die by the close. Closing a sale can be an art form, but there's far more to sealing a deal than artistry. Purchase decisions are based increasingly more on customer experience than product and price. And as competition for customers, the number of channels to reach them and the amount of customer data collected hit all-time highs, it's no wonder sales teams are looking skyward to the cloud for answers. Salesforce Sales Cloud can give reps greater insight into their customers before a crucial call and help them close deals while they're in the field. As a result, Sales Cloud is the most widely used Salesforce app. But along with Sales Cloud's advantages come some drawbacks.
This handbook, with articles by Executive Editor Lauren Horwitz, examines Sales Cloud from both the user and Salesforce perspective. First, Horwitz explores how the Sales Cloud app helped Fenway Park Events break a business curse by bringing disparate data systems together so customer service and sales teams could read and plan strategy from the same page. Then two very different users tell how Salesforce Sales Cloud helped them overcome their ongoing problem with siloed departments. Horwitz closes by interviewing William Moxley, Salesforce senior vice president of product management, who discusses the Sales Cloud flight plan.Continue Reading
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Nexsan's Gary Watson explains that the GDPR right to be forgotten will be an important piece of the compliance picture and means deleting data securely, completely and provably when customers ask for it. Continue Reading
Data obfuscation techniques can help enterprises protect corporate information and limit risks of data exposure or leaks. Expert Ajay Kumar explains how these techniques work. Continue Reading
SAP's Beyond CRM initiative and Salesforce's Commerce Cloud are going after customer data silos and trying to create a truly omnichannel picture. Continue Reading
Manage Customer data
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Find out how enterprises can use CRM data to move from customer journeys toward AI marketing and engagement strategies. Continue Reading
As companies collect customer data and other types of information from more and more sources, the master data management process is becoming even more complex than it already was. Continue Reading
Companies selling to 27 European Union nations must monitor how the GDPR will affect marketing, as the EU creates new guidelines for CRM use of customer data. Continue Reading
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For providers, there are a handful of strategies to help close the IoT smart home consumer enthusiasm gap. Learn more here. Continue Reading
The difference between traditional data governance and rules surrounding the mining of customer data is an extra layer to prevent the 'stalker effect' that turns away business. Continue Reading
Customer data governance policies differ from traditional data governance in several ways. Finding that line between building trust among customers and stalking them is a start. Continue Reading