Customer data News
February 24, 2017
The Cloudflare bug in CDN is fixed after causing sensitive customer data to leak. Google Project Zero discovered the flaw, and users were warned to change passwords.
February 07, 2017
Further battle over cloud data privacy is imminent, as a court decides against Google and declines to consider Microsoft's recent appeal victory as precedent.
January 09, 2017
SAP acquires Abakus marketing measurement software for SAP Hybris marketing suite; openSAP adds new courses for S/4HANA, data science, simple screens, financials.
September 28, 2016
Companies are now seeing the critical nature of using data intelligence and data quality within intelligent systems to understand their customers.
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Channel partners can help customers monetize their data. Read on for insight into the distinct data monetization paradigms that can help them get started. Continue Reading
To bring a blockchain implementation to fruition, CIOs will need to tee up a proof of concept and a field test before going to full production. It won't be easy. Continue Reading
Salespeople live and die by the close. Closing a sale can be an art form, but there's far more to sealing a deal than artistry. Purchase decisions are based increasingly more on customer experience than product and price. And as competition for customers, the number of channels to reach them and the amount of customer data collected hit all-time highs, it's no wonder sales teams are looking skyward to the cloud for answers. Salesforce Sales Cloud can give reps greater insight into their customers before a crucial call and help them close deals while they're in the field. As a result, Sales Cloud is the most widely used Salesforce app. But along with Sales Cloud's advantages come some drawbacks.
This handbook, with articles by Executive Editor Lauren Horwitz, examines Sales Cloud from both the user and Salesforce perspective. First, Horwitz explores how the Sales Cloud app helped Fenway Park Events break a business curse by bringing disparate data systems together so customer service and sales teams could read and plan strategy from the same page. Then two very different users tell how Salesforce Sales Cloud helped them overcome their ongoing problem with siloed departments. Horwitz closes by interviewing William Moxley, Salesforce senior vice president of product management, who discusses the Sales Cloud flight plan.Continue Reading
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Data obfuscation techniques can help enterprises protect corporate information and limit risks of data exposure or leaks. Expert Ajay Kumar explains how these techniques work. Continue Reading
SAP's Beyond CRM initiative and Salesforce's Commerce Cloud are going after customer data silos and trying to create a truly omnichannel picture. Continue Reading
Because of the slow pace of federal policymaking, companies must rely on state legislators for guidance to protect consumer data. But privacy regulation at the state level has its challenges. Continue Reading
Manage Customer data
Learn to apply best practices and optimize your operations.
Specialty ornament manufacturer ChemArt implemented an Epicor ERP system that has reduced data redundancy and greatly improved manufacturing processes. Continue Reading
Companies today know they may relinquish their competitive edge without a customer data analytics strategy. Continue Reading
By utilizing explicit data, companies can increase brand engagement and enhance the customer journey through customer personalization. Continue Reading
Problem Solve Customer data Issues
We’ve gathered up expert advice and tips from professionals like you so that the answers you need are always available.
In this episode of SearchSecurity's Risk & Repeat podcast, editors discuss the recent Cloudflare bug that leaked an undetermined amount of customer data over several months. Continue Reading
'Going dark' -- or the FBI's inability to access data because of encryption -- could put public safety at risk, intelligence officials say. But tech companies argue that strong encryption is needed to protect corporate and customer data. Continue Reading
In some organizations, corporate lawyers are tasked with protecting data from analytics abuse. But they need to avoid tying the hands of data scientists. Continue Reading